Build and deploy a business AI Digital Assistant with the ease of building visio diagrams, or ‘Business Process Workflows’. In addition, advanced Visio workflows offer external integration, enabling the workflow to retrieve information from external data sources; e.g. SAP CRM; Salesforce.
As a business, Digital Agent subscriber, Microsoft Bing search results will contain the business’ AI Digital Assistant created using Visio. The ‘Chat’ link will invoke the business’ custom Digital Agent. The Agent has the ability to answer business questions, or lead the user through “complex”, workflows. For example, the user may ask if a particular store has an item in stock, and then place the order from the search results, with a ‘small’ transaction fee to the business. The Digital Assistant may be hosted with MSFT / Bing or an external server. Applying the Digital Assistant to search results pushes the transaction to the surface of the stack.
Leveraging their existing technologies, Microsoft will leap into the custom AI digital assistant business using Visio to design business process workflows, and Bing for promotion placement, and visibility. Microsoft can charge the business for the Digital Agent implementation and/or usage licensing.
The SDK for Visio that empowers the business user to build business process workflows with ease may have a low to no cost monthly licensing as a part of MSFT’s cloud pricing model.
Microsoft may charge the business a “per chat interaction” fee model, either per chat, or bundles with discounts based on volume.
In addition, any revenue generated from the AI Digital Assistant, may be subject to transactional fees by Microsoft.
Why not use Microsoft’s Cortana, or Google’s AI Assistant? Using a ‘white label’ version of an AI Assistant enables the user to interact with an agent of the search listed business, and that agent has business specific knowledge. The ‘white label’ AI digital agent is also empowered to perform any automation processes integrated into the user defined, business workflows. Examples include:
basic knowledge such as store hours of operation
more complex assistance, such as walking a [perspective] client through a process such as “How to Sweat Copper Pipes”. Many “how to” articles and videos do exist on the Internet already through blogs or youtube. The AI digital assistant “curator of knowledge” may ‘recommended’ existing content, or provide their own content.
Proprietary information can be disclosed in a narrative using the AI digital agent, e.g. My order number is 123456B. What is the status of my order?
Actions, such as employee referrals, e.g. I spoke with Kate Smith in the store, and she was a huge help finding what I needed. I would like to recommend her. E.g.2. I would like to re-order my ‘favorite’ shampoo with my details on file. Frequent patrons may reorder a ‘named’ shopping cart.
Escalation to a human agent is also a feature. When the business process workflow dictates, the user may escalate to a human in ‘real-time’, e.g. to a person’s smartphone.
Note: As of yet, Microsoft representatives have made no comment relating to this article.
Netflix is a subscription-based film and television program rental service that offers media to subscribers via Internet streaming.
Amazon Instant Video is an Internet video on demand service. It offers television shows and films for rental or purchase. Selected titles offered free to customers with Amazon Prime subscription.
Bland definitions of what is formulating to be entertainment portals, encompassing multiple media types:
Social [Platform Integration]
All or some of the above media types, licensed for distribution, are served through one or more portals.
Licensing content to be offered across several platforms requires a robust DAM. Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. The DAM products/processes looks like it will continue to bloom as distribution models are ‘experimented’ by the providers
Cablevision – Optimum
ReMake – a fictitious Entertainment portal
the project team iterates through user design input, and remakes the UI, [and Workflow] bi-weekly based on consumer feedback
Segmented portals, containing one or two media types
Music and Music Games, name that tune;
Industry Standards for Interfaces to/from Entertainment Portals
Search Catalog [by …]
API returns ‘Stream able’ / Playable URL for a VOD or Broadcast feed.
I respectfully disagree with the NYT article. Media content providers, especially those who are trying to adapt to this brave new world, have significant opportunities moving into this new year.
Media needs a large cash infusion to their R&D to experiment with:
Delivery paradigms. Significant diversification in delivery mediums are still in their infancy. Motion picture brands are, by and large, using media distribution brokers who bundle a large diversification of brand assets collectively to provide great depth of media choices. Media brands/networks are distributed through a grouping of ‘channels’ delivered through the intermediary, e.g. cable company. Media content creators are competing with a crowded group of similar and dissimilar brands all within the same portal used by media bundled providers. There are quite a few opportunities for delivery in lieu of the older paradigm, such as a distribution of brands around a genre would make it easier for the consumer to find and enjoy their media content. For example, comedy.com, a portal for all media brands comedy, could be a great partnership across media companies. This collective portal, an alignment of brands within the same genre, living across media companies, may not only provide an easier, entertaining, and more enjoyable experience, it helps to innovate all those within this media partnership. In addition to motion pictures, other formats such as text, photos and graphics, may be delivered through the same medium. Several companies are already broaching this space such as Amazon, Google, Microsoft Video, Netflix,Yahoo!, and AOL. If media content creators don’t experiment with creative distribution initiatives, they may find themselves bargaining with 3rd party distribution for the cost of IP digital distribution.
Creative reuse of existing assets. This is one of my favorite opportunities media content creators can do. Many brands are already capitalizing on the reuse of assets, which then spawn to be assets on their own. Everything from one off episodes, or Webisodes, cast interviews, outtakes, interaction with live audiences through tweets (cast, director narration, and Q&A), mobile text contests, mobile app for streaming, apps for audience real-time interaction, e.g. games, and actors retweeting fan favorite clip links . Another one of my favorites are user created ‘favorite’ clips. The media creator may limit the enthusiast / fan of the content to create e.g. 60 second clips to share on social networks. The distributor needs to allow in and out points, and then the consumer can share through an email or social media. These extra assets have great potential, but brands attempting to socialize these assets may have difficulty exposing them to viewership. An integrated video and dynamic , interactive media content may surface through clickable images, either through object recognition, or a simple image overlay, like a network ‘bug’. Users may click through to the content, and instantly get a media teaser that will keep hold of the consumer, and manage the media experience. The click through interactive experience is a whole world unto itself, which requires leaps and bounds of consumer experience usability studies, backed by wireframe prototypes. The reuse of assets suffers from delivery paradigms, which fail due to a consumer content delivery void.
New content driven by the consumer appetite for your brand will grow your revenue and audience affinity. This is an area which some organizations go ‘all in’, or have smaller budgets. It seems that these new productions are hit or miss. A single pilot should be exposed to several test markets, and if there is positive feedback, the brand or distributor could order more episodes. On a tangent, there is opportunity for media production companies to go to colleges, and universities, provide budgets to, e.g. film classes to produce a trailer, or short . The best clips may turn into pilots for a show, which may be a one off distributed by web only, broadcasted, or both.
The lack of exposure to the brand, or network, is a huge issue which is deepened by leveraging the bundled content distributor as your primary source of distribution. How to draw consumers to a brand in a saturated world of content is a daunting task.
Are media content creators looking to make large investments to innovate, or are they looking to stabilize their reduction of profit from falling ad sales, with methods such as stagnant or reduction in headcount, and slowing the breaks on CapEx. It seems like even a temporary retreat to see who is the new trailblazer, and follow that model can be a costly mistake for the brand running into obscurity. Companies are already following some of the leaders in the marketplace today, but their success is not guarantee for tomorrow’s performance.
Bundled content providers may also take a page from the proposed model where we have STB customized portals, e.g. based on user’s previously viewed content, a jump page for your viewing experience. A new STB may incorporate a Wii type sensor, and a new remote, interacting with the sensor to provide a more fluid experience. A lot of opportunities, for talented people, as well as the investors who believe in them.
Taking on Tumblir, showing top tweets, trends currently active, is Yahoo going to provide Business Intelligence (BI) for entertainment and news? I see a paradigm emerging where there are one of several BI widgets to express a visual depliction of real time news and entertainment streams from several sources including active searches, and the popular tags of the moment.
It’s possible Yahoo becomes a dashboard of BI news and entertainment widgets allowing drilling into a deeper level. One widget might be a pie chart, showing a dynamic view of categories of tags for feeds, e.g. world news. Then the user can click and drill into that category showing by regional news. Cloud tags could be another graphical representation deplicting entertainment categories by the celebrity name or topic.
Other BI widgets such as a stop light or rpm speedometer may show hot topics, such as immediate news where the threshold of tweets, searches, posts, exceeds a certain level, the odometer goes from green to red on alert news, tornado warning in your area, or hot topics of any kind. Yahoo needs to evolve their old jump page, and instead of a hogpog of old and new paradigms, proceed with a news and entertainment business intelligence dashboard, default and configurable.
In addition, BI widget streams may be customized based upon a user’s subscription feeds.