An option that Netflix is considering is to leverage their Content Delivery Network (CDN) regional servers to position regional specific programming desired by that region to their target audiences.
As an example, packaging regional content that may be desired may help sell services into that region.
It has been announced that Netflix will utilize several Marvel Comics / Universe content to broadly expand their unique streaming offering. However, we will now look to see the new user interface to provide additional guidance for future potential content of it’s viewers. A new Netflix user interface will guide your selection based upon ‘friend’ or ‘family profiles’ suggestions. If this information is then aggregated by Netflix for Business Intelligence Analysis, we will see what content brands are requested most, by demographic categories, and then targeting these brands for acquisition of unique content deals.
Business Intelligence about our user’s content stream selections, in the aggregate, will drive future deals for unique content.
Cable and phone companies are competing in their marketing campaigns for high speed and cost. There are many more attributes, features, they can compare and contrast between their competition to show leading edge. For example, the industry association may hire an independent user interface usability organization to show who’s system is the most user friendly, i.e. easier to use. E.g. a study by an independent body declares N has the easiest system to use, and provides the most functionality.
Another measure of comparison between content distributors might be how much content is available on demand, roughly, for Free, Premium, and On Demand, Paid content. I had all the providers in my area, and found that one interface made it easier to see how much content was available for video on demand, e.g. the user interface made their content more transparent, and it appeared one provider had significantly more content than another. There are may features video content distributors can highlight in their commercial advertising with a bullet point scroll, video shot. There are significant feature advantages that may differentiate these providers, and I don’t know why a comparison chart has not been made available.
