An option that Netflix is considering is to leverage their Content Delivery Network (CDN) regional servers to position regional specific programming desired by that region to their target audiences.
As an example, packaging regional content that may be desired may help sell services into that region.
It is completely unclear to me why Amazon and Netflix have not developed a widget that allows anyone with a blog, or website to incorporate a particular type of video player widget. Amazon Associates does have static images for their movies so their associates can enable these plugins on their web sites. There is also the opportunity to earn some revenue with click through as well as if the click through turns into revenue. Netflix should also adopt a similar model. It seems they advertise with select partners.
What neither company has to drive more revenue is a video widget plugin that allows any blogger to embed it in their site, and plays a trailer of video, a 30 second clip, looped. This video, once clicked, links to a free view of their unique content video hosted on the vendor’s site. The viewers are obligated to rate the video if they want to qualify for a discount. If it’s a streaming video service such as Netflix, the discount can be applied to a month of service, or if it’s the purchase of a movie on demand, the discount may be applied to another video of unique content. They should also track back the revenue earned to the blogger site to pay a nominal referral fee.