Tag Archives: Stream

Netflix Brings in Unique Content through Brand Alignment Deals

It has been announced that Netflix will utilize several Marvel Comics / Universe content to broadly expand their unique streaming offering.  However, we will now look to see the new user interface to provide additional guidance for future potential content of it’s viewers.  A new Netflix user interface will guide your selection based upon ‘friend’ or ‘family profiles’ suggestions.  If this information is then aggregated by Netflix for Business Intelligence Analysis, we will see what content brands are requested most, by demographic categories, and then targeting these brands for acquisition of unique content deals.

Business Intelligence about our user’s content stream selections, in the aggregate, will drive future deals for unique content.