The phone carriers like Verizon are putting out their own storefronts to distinguish themselves from other Android based phones from other carriers. So far, with little success.
The secret might be in the game architecture, and not in the storefront to both attract customers and developers. NVIDIA at the 2013 Consumer Electronics Show conference was touting their new gaming as a service. This architecture enables game developers are able to develop and host their games using hosted cloud gaming servers to maximize the game performance and consumer experience. The carriers could host these racks in their data centers and offer these services to their developer partners: super fast gaming, with state of the art technology. The lure for their customers: amazing blazing fast games.
The lure for game developers? They will be able to access high end graphics capacity, and if the carriers keep pace, and upgrade as new revisions come up. Developers may salivate at the opportunity to get the access to the latest cloud tech computing. The chip advantages are not only with the on demand cloud capacity for the gamer’s lighting fast experience, but the abilities of the graphics processors are leading edge in the industry.