Tag Archives: News

Business, Economy, Entertainment, Finance, Media, Technology

Social Media: News Feed verse App InMail

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Better Demographic Penetration and Transparency to More Accurately Determine Creative Media Asset Worth

News Media Assets

News Media Assets are created by writers of non-fictional work, coverage of various topics targeted towards the periodical demographic.

Selling Advertising Space

Layered within the news media product, consists of News Media Assets and sold advertisement space. Ad positioning throughout the news media product may have commonality between the product or service being advertised and the news media asset. A goal is the smooth transition between reader of asset and advertisement.

Revenue Models For News Media Assets

  • Deriving revenue from sponsors of news Media Assets
  • Subscription Base of News Media Assets, regular frequency of news media product to subscriber base.

Social Media – News Feeds

The news agencies post to public news feeds a “teaser” headline, a sentence or two describing the news media asset, and a teaser image all to lure prospective readers to clink a link to the news media publisher’s platform. At that point, the publisher sets the “ground rules” for the potential subscriber, e.g. 10 free articles a month, then their digital subscription price of NN goes into effect.

Social Media – InMail (I.e. eMail within the platform)

InMail through the social media platform can come from a variety of sources, for example:

  • Former colleague looking to reconnect
  • Recruiter looking to pitch a potential role
  • Sales / Marketing InMail targeting you as a potential customer of their product or service
The Tools to get the Job Done

As a prior client of LinkedIn Advertising for both ad placement and Sponsored InMail, I found the tools provided and the granularity upon which to refine the demographics impressive, and not lacking in any way.

Personable, Targeted Marketing of News Media Assets, sponsored by 3rd party promoting their product or service.

Delivering News Media Assets to your digital door step, with advertising partners speckled into the asset. Because of the granularity of the InMail advertising controls demographics are at a level of precision. Beyond what a magazine or newspaper, digital or print, can offer.

it’s all about the targeted audience and the granularity of the data collected and then leveraged to meet the desired audience. Much more personal than a link back to the publisher’s platform.

Just like there are expenses to do business in print or traditional digital, the price of doing business with a platform like LinkedIn Sponsored InMail, would be absorbed by the news media agency, net advertisement placement for advertisements.

Although the LinkedIN Social platform was used for reference, other platforms may be leveraged, depending upon the product or services being marketed, such as a Facebook People Magazine article relevant to their demographic, partnership / sponsorship.

Fake News – Not a Problem

Since News Media Agencies will now pair with “sponsors” or commonly know as advertisers, both parties, the news agency and the sponsor have “skin in the game”, it is less likely to be a factitious article.

Business, Finance

A Successful On-line News Media Business Model

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When I went to click on a Wall Street Journal tweet, the URL brought me to a registration page, just to read the article.  This is an inhibitor to reading any of their articles, especially on a mobile device.  I just looked for another tweet from another periodical without a registration process, and read a similar article, typically, with the same headline.  The New York Times, so far, in my opinion, has amazing business model backed by great, unique and insightful content. Simply, the New York Times Business Model for Subscriptions: The first 10 articles are free to view per month, and after that, a starter rate of . 99 cents.  After reading a few articles, and citing them, I was hitting my monthly limit in no time.  I took out the credit card and paid, after a few frustrating, “You’ve reached your limit”, page.  No brainer, and believe I am most likely to continue, at the normal rate, when the starter rate expires.  The Financial Times and the Wall Street Journal want you to register BEFORE reading their articles, not even a preview.  The New York Times briefly experimented with showing the first paragraph of the article, then you must register.  Long story, short,  If the content is unique and insightful, you will be back for more, and more. I did a similar post on this subject when I contrasted the NYT verses the Financial Times. I am interested to review market news segmentations, e.g.  financial verses a general news periodical.  In this case, the Wall Street Journal tweet was a general news article, which I easily found another, similar article. Maybe the business model for financial periodicals have an alternate strategy?  I am not  buying it, in the literal or physical sense.  The New York Times Business Model just makes cents!