The article I read on Defiance says it’s a TV Show Game Hybrid, great media vertical to test it out.  I’m not sure if they are talking about one of these opportunities, regardless interesting:

• it’s an on line multiplayer game where a hashtag appears on the screen, the user has to decipher it, and then take action in the game, e.g. find an object,  kill an opponent or game character.   The clues would appear during the show and users may get distracted.
• And/Or just like the classic movie Clue, multiplayer gamers could influence the story line    There would have to be many takes of multiple scenes, OR computer generated characters, like the Final Fantasy movie, this way the show and the multiplayer game are synced in real-time    There might be an SOA tier that both the software rendering the TV show, and the third party hosting gaming software may input user events.
• A Microsoft, or Sony, could use their game platforms, Xbox or PlayStation to host the multiplayer game, and in a picture in picture format, show Sony Television.
• The multiplayer games could run on any platform from PC, Tablet, or smartphone, and broadcast through the Television or streaming though Internet.

Maybe even through the new Google street rendering for gaming, and the Television show can take advantage of this technology.  See previous post.

The game and streaming may even be hosted on your sight, collecting ad revenues, but you would have to build the platform.