Tag Archives: Mastercard

Maison Reserve & Co. launches the world’s first cryptocurrency tethered to the supply and demand of consumer products

Maison Reserve & Co. launches cryptocurrency tied to the supply and demand of their manufactured consumer products. A huge twist on “Cash Back”, where consumers are “gifted” cryptocurrency as their rewards. Flexible / wider margins exist on the wholesale of manufactured goods, and “white label” consumer retail brands. The wider the margins, the more loyalty incentive can be passed onto the customer in the form of % of the purchase, and the rewards in the form of cryptocurrency.

Maison Reserve manufactures products consumers regularly buy such as deodorant, lotion, or shampoo. They then sell their products at competitive market prices and give the customer 50-75% cashback in form of Maison Reserve crypto (MRSV) which can be swapped for USD, BTC, ETH, or used for buying more products on the Maison Reserve & Co. website and partner sites.

Significant opportunity for big-box retail companies, such as Costco with “white label” brands/products. The new business model provides “Cash Back” for purchases in the form of cryptocurrency, % of the retail purchase.

Even the logo is genius. “Made with …”

Made With

Click here for the press release.

Next Gen Spend Without Hi-Tech Spend

If you want to allocate money to someone, like a gift card without spending the money for a smartphone with an app to transfer the money? What gave me the idea, in part, was the post office and printing out bar code stamps. There are several approaches that include protection against fraud exist.

1) Print out a QR/UPC bar code sticker label which contains information such as monetary allocation plus identification which can match the person’s drivers license, have a brief expiration for the label and the person can go and print out a new label when it expires e.g. a day or week, etc. from an intermediary source or financial instirution.

2) Silicone braclet contains smartcard chip. The braclet comes in colors the intemediaary and/or financial indtitution issue. Braclet interacts with issued short range RF wrist band to indicate identity and help protect against fraud.

Just a thought, give a silicone braclet for the holidays?

Expand this to loyalty programs as well.  There was a gimmick a few years ago with a new shape in credit cards by Discover Card services, however, this was too big and bulky, and shaped oddly, not convenient to attach to a keychain.  It did not catch on, and that before the Smartphone craze, so this avenue wasn’t pursued.  It has merit, because children love the band brackets, so they can get a specific allocation on the card to limit spending.  The wristbands are a great stylistic component which will be popular with a large consumer, Women.