Tag Archives: Marketing

Top Entrepreneurial Films – Fan Favorites

For my birthday, I took a look at the movies that have influenced my business decisions over the years. Here are my top entrepreneurial films for all the underdogs who could use a good, helping push up the mountain. 

Moneyball (2011) – IMDb

Classic David and Goliath story told by phenomenal actors such as Brad Pitt and Jonah Hill. How can a small-budget baseball team compete with the large pockets of other behemoths? Reinvent the way teams are formulated, i.e., reinvent the game… to some extent. It’s amazing to watch the actors/people react to a new process, a major disruptive process after doing things they’ve always done. These characters realize the upheaval of a new process changes the way they do business they react in somewhat surprising ways. “Adapt or Die” as the character played by Brad Pitt says.

The Hudsucker Proxy (1994) – IMDb

“You know, for kids. ” Brilliant performances by several well-known actors such as Paul Newman pull off a great script/story into a memorable production. Tim Robbins’s character, an “off the boat”, or shall I say bus, a recent college graduate, has a grand design and is happy to work his way up. So gullible, Norville Barnes (Tim Robbins) is caught up in a scheme to have the company’s stock tank, so the board could snatch the company’s stock up for profit. To the board’s dismay, Norville does have a grandiose idea that takes the company in a profitable direction. Great to see the rise and fall of this once optimistic “new kid on the block”.

Other People’s Money (1991) – IMDb

An amazing cast, including the talented Danny Devito, with the help of a fantastic script, developed a phenomenal production. There are many lessons to be learned from this film, but I don’t want to give you any spoilers. When all hope seems lost, there is a plot twist that can only be categorized with the classic quote by Winston Churchill, “The definition of Success is moving from Failure to Failure without Loss of Enthusiasm.”

Erin Brockovich (2000) – IMDb

A woman driven by survival, a single mother, just trying to get by, manages to cling to happenstance, and ride that potential opportunity for all its worth. The system bucking Erin like a wild bull, which she manages, through the pursuit of a passion for people even more dire than her own situation, fights for her “extended family”, and one would argue, fighting for justice for those who could not.

Jerry Maguire (1996) – IMDb

Jerry transcends from Sell, Sell, Sell backed by a recognizable, affinity brand to a budding entrepreneur trying to build a relationship with his client and “keep the lights on”. Anyone think Tom Cruise got this gig because of his work on Rain Man selling Ferrari?

Joy (2015) – IMDb

A single mom within a challenging environment steps up the ladder and claws her way into a successful entrepreneur. One can only marvel at her success and note each step; each challenge was met by bold, creative solutions.

The Devil Wears Prada (2006) – IMDb

The transformation from the academic to the business world was amazing. Climbing the ladder of success or falling into the pit of despair. It’s all perspective.

It’s a Wonderful Life (1946) – IMDb

What a whimsical fantasy that delights and turns my stomach at the same time. I just want to know if the momma dollar and poppa dollar had a family after the run on the banks and the savings and loan?

Social Media: News Feed verse App InMail

Better Demographic Penetration and Transparency to More Accurately Determine Creative Media Asset Worth

News Media Assets

News Media Assets are created by writers of non-fictional work, coverage of various topics targeted towards the periodical demographic.

Selling Advertising Space

Layered within the news media product, consists of News Media Assets and sold advertisement space. Ad positioning throughout the news media product may have commonality between the product or service being advertised and the news media asset. A goal is the smooth transition between reader of asset and advertisement.

Revenue Models For News Media Assets

  • Deriving revenue from sponsors of news Media Assets
  • Subscription Base of News Media Assets, regular frequency of news media product to subscriber base.

Social Media – News Feeds

The news agencies post to public news feeds a “teaser” headline, a sentence or two describing the news media asset, and a teaser image all to lure prospective readers to clink a link to the news media publisher’s platform. At that point, the publisher sets the “ground rules” for the potential subscriber, e.g. 10 free articles a month, then their digital subscription price of NN goes into effect.

Social Media – InMail (I.e. eMail within the platform)

InMail through the social media platform can come from a variety of sources, for example:

  • Former colleague looking to reconnect
  • Recruiter looking to pitch a potential role
  • Sales / Marketing InMail targeting you as a potential customer of their product or service
The Tools to get the Job Done

As a prior client of LinkedIn Advertising for both ad placement and Sponsored InMail, I found the tools provided and the granularity upon which to refine the demographics impressive, and not lacking in any way.

Personable, Targeted Marketing of News Media Assets, sponsored by 3rd party promoting their product or service.

Delivering News Media Assets to your digital door step, with advertising partners speckled into the asset. Because of the granularity of the InMail advertising controls demographics are at a level of precision. Beyond what a magazine or newspaper, digital or print, can offer.

it’s all about the targeted audience and the granularity of the data collected and then leveraged to meet the desired audience. Much more personal than a link back to the publisher’s platform.

Just like there are expenses to do business in print or traditional digital, the price of doing business with a platform like LinkedIn Sponsored InMail, would be absorbed by the news media agency, net advertisement placement for advertisements.

Although the LinkedIN Social platform was used for reference, other platforms may be leveraged, depending upon the product or services being marketed, such as a Facebook People Magazine article relevant to their demographic, partnership / sponsorship.

Fake News – Not a Problem

Since News Media Agencies will now pair with “sponsors” or commonly know as advertisers, both parties, the news agency and the sponsor have “skin in the game”, it is less likely to be a factitious article.

2016 Olympics Rating are Down? Don’t Blame Streaming!

The 2016 Olympic opening ceremonies had just started, and I thought briefly about events I wanted to see.  I’m not a huge fan of the Olympics mostly because of the time commitment.  However, if I happen to be in front of the TV when the events are on, depending upon the event, I’m happy to watch, and can get drawn in easily.

As the Olympics unfolded, I caught a few minutes of an event here and there, just by happening to be in front of a TV.  Searching for any particular event never crossed my mind, even with the ease and power behind several powerful search engines like Bing and Google. The widgets built into search engine’s results showing Olympic standings in line with other search results was a great time saver.

However, why oh why didn’t the broadcasting network NBC create a calendar of Olympic 2016  events that can easily be imported into either Google Calendar, or Microsoft Outlook?  Even Star Trek fans are able to add a calendar to their Google Calendar for Star Dates.

Olympic ratings are hurting?  Any one of these organizations could have created a shared calendar for all or a subset of Olympic  events. Maybe you just want a calendar that shows all the aquatic events?

Olympic Team Sponsors from soda to fast food, why oh why did you paint your consumer goods with pictures of Javelin throwers and Swimmers, but didn’t put a QR code on the side of your containers that directs consumers to your sponsored team’s calendar schedule “importable” into Google Calendar, or Microsoft Outlook?

If sponsors, or the broadcasting network, NBC, would have created these shareable calendars, you now would had entered the personal calendars of the consumer.  A calendar entry pop-up may not only display what current competition is being fought, the body of the event may also contain [URL] links to stream the event live.  The body of the event may also contain links to each team player’s stats, and other interesting facts relating to the event.

Also, if a Team Sponsor is the one creating the custom calendar for the Olympic Events, like USA Swimming’s sponsor Marriott , the streaming live video events may now be controlled by the Sponsor, yes, all advertising during the streaming session would be controlled by the the Sponsor.  All Marriott!  The links in the team sponsor calendar entries may not only have their own streaming links to the live events, but include any feature rich, relevant related content.

There is the small matter of broadcast licensing Olympic Broadcasting Services (OBS)  and broadcaster exclusivity, but hey, everything is negotiable.  Not sure traditional broadcasting rules should apply in a world of video streaming.

All the millions sponsors spend, for an IT Project that could cost a fraction of their advertising budget, and add significant ROI, it boggles the mind why every sponsor isn’t out there doing this or something similar right now.  The tech is relatively inexpensive, and readily available, so why not now?  If you know of any implementations, please drop me a note.

One noted exception, the “Google app” [for the iPhone] leverages alerts for all types of things such as a warning on traffic conditions for your ride home to … the start of the Women’s beam Gymnastics Olympic event.   Select the alert, and opens up a ‘micro’ portal with people competing in the event, a detailed list of athlete profiles, including picture, country of origin, and metals won.  There is also a tab showing the event future schedule.

BI Applied to YouTube Yields Value for Advertising, Marketing, & Sales

Google has scanned and indexed books, and showed the most commonly used words, and added meta data, based on book publishing year, genre, and so on.  It would be great to see that functionality come to YouTube.  Business Intelligence (BI) applied to video libraries yields profit for advertising, sales, and marketing.

Every video, in a batch process, gets analyzed for words used, as well as a word count per word, and there is meta data regarding the video, such as genre, and any other user provided information.  Then as videos get processed, a tag bubble cloud as the high level view shows dynamically the most commonly used words get bigger, and the relatively less appearing / said in the view get smaller.  Someone can then click on that word, and drill down to other information about the word, in a sense business intelligence about the word.  Advertisers, for example, may target certain classes, or word tags for their advertisements to appear.  Another profitable model may be to use this business intelligence for business presentations to understand what are the most frequently used words in business speeches, or presentations, based on a current time period, x and y dates, to track what are the buzz words, and even more granular, the business current buzz words of a specific sector, and global region.

Even the music industry can get into the act by getting ‘current phrases’ and incorporate them into their songs.