Tag Archives: Magazines

Entertainment, Mobility, Music, Technology

Upbeat Music Sales Increases with Innovation & Cross Selling

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History Shadows an Upbeat Music Sales Forecast – NYTimes.com.

There is even more to come.  It would be great if we would see more integration of Music Streaming Shops with Music magazines for example.  I use Amazon MP3 on my Samsung S3, and the store is fairly decent, but I would like to click on an artist in the store, and not only see what they have for sale, but am able to see more, such as:

  • when and where are there next concerts, and partner or become a ticket retailer and sell tickets to that concert
  • allow the user to see an array of recent articles from music periodicals, and based on the business model of the periodical allow the user to read the first 10 articles for free, but after that they need to subscribe to that periodicals music news, or have a collective fee, and disperse the margin for the collating of the music news
  • This can happen on the current phones, phablets, or tablets, and you may see a lot more cross pollination of ‘music sales’ as an industry as a whole, which will allow this particular sector to grow.
  • Hey, even partner with Ebay, if a certain artist has put up their guitar for auction, for charity or otherwise, auction tickets, backstage passes, or more.

The list seems endless.

Business, Entertainment, Technology

Magazines are undervalued assets that need a rebirth

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Time Warner Ends Talks With Meredith and Will Spin Off Time Inc. Into Separate Company – NYTimes.com.

The magazine industry have very undervalued properties, and need to be re-birthed in order to exponentially grow.  They don’t need to a face lift, but completely conceived, nothing like any executive has done before, not even remotely.  Magazines aren’t unprofitable because they are going extinct, they just are unable to pull themselves out of the tar pits.

Apologies, but a bit tired.  I would birth each magazine with a profitable model, including luring designs, and leveraging many of the resources that brought these magazines to the height of their glory.  Maybe for another post.

Advertising, Business, Finance, Technology

Winning Business Model for On Line Periodicals: FT verse NYT

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I’ve noticed that both the Financial Times and the New York Times seems to have articles I want to read, but the Financial Times, on clicking the title link in Twitter makes me take the time to register or become a subscriber, which discourages me to open the article even though it has an eye catching title.  On the other hand we have the New York Times, which also has eye catching titles, but allows me to read 10 articles a month without registering or subscribing.  The content was so good I became fustrated every time I reached my limit and eventually, since I quote them so much in my own blog posts (or students for school), they get me thinking about opportunities, I finally payed the initial .99 cents and also will probably renew for the $35 USD. It’s a good business model for online periodicals. The New York Times experimented with showing the first paragraph of the article as a preview to help move forward the consumer with the subscription purchase; however, that was not enough to entice me to purchase, AND only annoyed me further which caused me to want to go somewhere else for my news, a detraction to the content no matter what the preview said.  If the preview was very good, it almost enticed me, but it was  a detractor in a quantifiable way, outweighing the + & – of the psychological effect .

Thanks for sparking the idea Newsweek with your announcement, Newsweek Will End Print Magazine in 2013.  It has been floating around in for a while in my head, but thought it was fairly straight forward.  I was wondering why very periodical didn’t adopt the NYT #subscription   #business  model of how to charge for #periodicals .  Then I thought, maybe it’s just different cultures, different people, different mind sets on acquisition of news / media, which could still be true.  The Financial Times headquarters is in #London , #UK, but these periodicals both have diverse cultures where their headquarters are ‘posted’, so no that can’t be it.  Is it the target market?  No, not really both audiences seem very busy, time is money, so that can’t be it.  Maybe  the spark flashed, the New York Times #nytimes  just has a better approach to getting subscribers than the #financialtimes , so here’s the post I whipped up.