Tag Archives: LinkedIn

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Social Media: News Feed verse App InMail

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Better Demographic Penetration and Transparency to More Accurately Determine Creative Media Asset Worth

News Media Assets

News Media Assets are created by writers of non-fictional work, coverage of various topics targeted towards the periodical demographic.

Selling Advertising Space

Layered within the news media product, consists of News Media Assets and sold advertisement space. Ad positioning throughout the news media product may have commonality between the product or service being advertised and the news media asset. A goal is the smooth transition between reader of asset and advertisement.

Revenue Models For News Media Assets

  • Deriving revenue from sponsors of news Media Assets
  • Subscription Base of News Media Assets, regular frequency of news media product to subscriber base.

Social Media – News Feeds

The news agencies post to public news feeds a “teaser” headline, a sentence or two describing the news media asset, and a teaser image all to lure prospective readers to clink a link to the news media publisher’s platform. At that point, the publisher sets the “ground rules” for the potential subscriber, e.g. 10 free articles a month, then their digital subscription price of NN goes into effect.

Social Media – InMail (I.e. eMail within the platform)

InMail through the social media platform can come from a variety of sources, for example:

  • Former colleague looking to reconnect
  • Recruiter looking to pitch a potential role
  • Sales / Marketing InMail targeting you as a potential customer of their product or service
The Tools to get the Job Done

As a prior client of LinkedIn Advertising for both ad placement and Sponsored InMail, I found the tools provided and the granularity upon which to refine the demographics impressive, and not lacking in any way.

Personable, Targeted Marketing of News Media Assets, sponsored by 3rd party promoting their product or service.

Delivering News Media Assets to your digital door step, with advertising partners speckled into the asset. Because of the granularity of the InMail advertising controls demographics are at a level of precision. Beyond what a magazine or newspaper, digital or print, can offer.

it’s all about the targeted audience and the granularity of the data collected and then leveraged to meet the desired audience. Much more personal than a link back to the publisher’s platform.

Just like there are expenses to do business in print or traditional digital, the price of doing business with a platform like LinkedIn Sponsored InMail, would be absorbed by the news media agency, net advertisement placement for advertisements.

Although the LinkedIN Social platform was used for reference, other platforms may be leveraged, depending upon the product or services being marketed, such as a Facebook People Magazine article relevant to their demographic, partnership / sponsorship.

Fake News – Not a Problem

Since News Media Agencies will now pair with “sponsors” or commonly know as advertisers, both parties, the news agency and the sponsor have “skin in the game”, it is less likely to be a factitious article.

Business, Technology

LinkedIn Expansion: Live Video Chat for Screening \ Interview Process

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A natural progression of the LinkedIn platform enables companies to screen / interview candidates using live, video chat sessions available within the expanded LinkedIn platform.  Companies may be able to more accurately filter candidates with this screening process.   Live video chat / interview sessions with the candidate  and the employer may be recorded, and linked as an ‘artifact’ of the posted role.

For each video chat session, the employer may ‘bookmark’, in real time, their HR question, and ‘bookmark’ the candidate’s answer.   Video interviews may be automatically parsed for the bookmarked Q&A, and record the conversation to text.

HR may perform the initial interview screening, and then forward on the video session, and transcribed Q&A text to the hiring manager.   The hiring manager may toggle through each Q&A, read and/or play the interview of that section.  Based on the review of the candidate Q&A, the hiring manager may select to move forward with the candidate to next steps (e.g. face to face), or reject the candidate.

The live, video chat interview session may be indexed for key words, and if both the prospective employer and the candidate allow, the indexed text may be searchable by other prospective employers or recruiters.  The conversation’s full transcript, and/or the Q&A text are also available for search and review.  Optionally, if the candidate has been rejected, they may choose to share their interview Q&A session with other potential candidates.  This may be an issue for the employer, so both the candidate and employer must agree to have this available to either your connections or the public.