Tag Archives: HUD

Business, Development, Economy, Education, Mobility, Science, Sports, Technology

How Microsoft Gets Back into Mainstream Popularity

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The HoloLens may propel Microsoft back to the ‘Cool’ kid on the block.    The HoloLens has the potential to “fly off the shelves” in tandem to Windows 10.

Ever since I saw the movie Blue Thunder, I wanted my own Heads-up display (HUD).   Here are a few suggestions for implementation:

Must Have’s

  • ‘Priced to sell’:   Even if the cost of the hardware is reduced to a thin the margin, that may or may not be enough.   From day one, these “Windows into Windows” must be viewed as essential to the ‘enhanced’ OS package, like ‘Windows 10 Home Media’.
  • Microsoft, Enable Channel Sales (DELL, HP) to offer Microsoft Windows 10 and HoloLens ‘Media’ package deals, together both the OS and the HoloLens are offered at a reduced price.
  • The HoloLens and Windows 10 User Interface (UI) significantly enhances how the consumer interacts with Operating Systems.
  • [Channel] Sales may offer bundled HoloLens / Windows 10 applications, e.g. Minecraft;
  • Analyze / prioritize top 10 (N)  opportunities for application development, and produce internally, and/or with partners.
    • Partners may range from software vendors to accredited training programs, e.g. flight school XYZ
  • Intuitive  and feature rich developer APIs:
    • Provide the HoloLens developer a software ‘Simulator’
    • Products with source code examples
    • Quick path from development to market: Lean application vetting process; including the vetting of app developers.
  • Education levels 6 to 12 and beyond can benefit, segmented by: the sciences (e.g. Chemistry, Microbiology, Physics);  Trade Schools such as Automotive and HVAC;
    • Colleges and Universities may be early adopters, and expand their Massive open online courses to including remote participation, e.g. medicine
  • Applying for an ‘operator license’?  HoloLens, accompanied with a licensed operator,  allows users to wear the HoloLens, and follow a step by step, interactive tutorial within the vehicle, e.g. Car, Boat, Helicopter, Truck, Airplane, etc.

Click here:  comprehensive list of Augmented Reality (AR) apps.

Interesting articles on Microsoft’s Hololens:

Microsoft dives deeper into HoloLens details: ‘Holographic processor’ role revealed

Microsoft leaps into 3D computing with Windows Holographic and HoloLens

Hands-on with Microsoft’s HoloLens: The 3D augmented reality future is now

 

Microsoft HoloLens

 

Advertising, Business, Mobility, Technology

Google Offers Partner Program Incentives for Google Glass

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It is rumored that Google will offer a partner program with incentives that allow a user to look at an object, recognize the object, and overlay or mock up the object.  This opens up amazing possibilities for partners, pushes sales for Google Glass, and it’s partners.

As an example, if a user walks up to a Redbox and looks at the device, one of two possibilities are true, if the third party vendor is not a partner, Google will provide an advertisement for competitive partner offerings like it’s own service.  If breakfast cereals partner with Google Glass, as you walk down the isle in your local market, you might see an overlay on some of the boxes, a piece to an invisible puzzle, if you buy all the boxes,and send the proof of purchase and the puzzle pieces, then you are entered in a contest to win ….

The overlay or mock up of a real world object with a virtual object  has limitless potential, all types of retail objects, even people walking on the street using Google Glass may see a tee shirt differently than you because there is a special print image and message that associates with the shirt.  Advertising, contests, promotions, and goofy tee-shirts are just the beginning.

Business, Technology

Google Glass, light weight HUDs, Privacy, & Theft

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Reading two unrelated posts in the Times, thought about all the challenges we’ll have with Glass or other consumer Heads up Displays (HUDs) regarding privacy, theft and other related crimes.

If someone is at the ATM behind you with Google Glass, can hand gestures be recorded?   How about tones of lock combinations?  What about a glimpse of a physical key to a lock, record it, and printed to 3D printer?  Glass application to focus on the ‘targets’ eyeball, the HUD camera focuses, then locks onto the eye, captures, then performs a reverse projection onto a blank contact.  How about heat and/or UV imaging HUD lens views a smartphone, or touchscreen computer’s glass for finger prints for password breadcrumbs. The list goes on and on.

Future tech, partially, and not.