Tag Archives: Gaming as a Service

Google Apps Competes with Nvidia in the Game as a Service Market

I first saw Nvidia’s new GaaS offering at CES 2013.  It has tremendous for game developers as well as players alike.  I then had a looking at the Google Apps Marketplace, and there seemed to be a hole in their Product offerings, no gaming, which is a huge market.  At the moment, it seems geared toward business and education   Many of these applications can integrate into the Google Plus environment, such as Google Plus hangouts, amazing multiple user, technology platforms.

The integration of games seems like a logical step.  If the top installs list has the first product containing ~600 reviews, we know it is a relatively new platform. Also, from the trade papers, I understand Google designs it’s own servers with a lot of mystery around the proprietary technology of their data center server technologies.  One difference, between Nvidia and Google, although, if the technology output, resolution and speed of the games for the players, and the simplicity of the API, or programmer access to the high performance hardware is transparent, then both offerings may be competitive.  Time will tell.

Nvidia web site definition of GaaS:

NVIDIA GRID is the foundation for the ideal on-demand gaming as a service (GaaS), providing tremendous advantages over traditional console gaming systems.

  • Any-device gaming: High-quality, low-latency, multi device gaming on any PC, Mac, tablet, smartphone or TV.

  • Click-to-play simplicity: Anytime access to a library of gaming titles and saved games in the cloud. Play or continue games from any device, anywhere.

  • Less hassle: No new hardware. No complicated setup. No game discs. No digital downloads. No game installations. No game patches.

Mobile Phone Carriers Sponsor App Portals with GaaS

The phone carriers like Verizon are putting out their own storefronts to distinguish themselves from other Android based phones from other carriers. So far, with little success.

The secret might be in the game architecture, and not in the storefront to both attract customers and developers.  NVIDIA at the 2013 Consumer Electronics Show conference was touting their new gaming as a service.  This architecture enables game developers are able to develop and host their games using hosted cloud gaming servers to maximize the game performance and consumer experience.  The carriers could host these racks in their data centers and offer these services to their developer partners: super fast gaming,  with state of the art technology. The lure for their customers: amazing blazing fast games.

The lure for game developers?   They will be able to access high end graphics capacity, and if the carriers keep pace, and upgrade as new revisions come up.  Developers may salivate at the opportunity to get the access to the latest cloud tech computing.  The chip advantages are not only with the on demand cloud capacity for the gamer’s lighting fast experience, but the abilities of the graphics processors are leading edge in the industry.