Tag Archives: Freelance Photography

KODAKOne platform and KODAKCoin cryptocurrency | An Innovative Path Forward

The KODAKOne image rights management platform will create an encrypted, digital ledger of rights ownership for photographers to register both new and archive work that they can then license within the platform. KODAKCoin allows participating photographers to take part in a new economy for photography, receive payment for licensing their work immediately upon sale, and sell their work confidently on a secure blockchain [cryptocurrency] platform.

Source: KODAKOne platform and KODAKCoin  | Kodak Graphic Communications Group

I’m really excited about these two technologies coming to fruition.  I believe there are several companies already in the digital asset enforcement and management space, such as embedded digital watermarks, so I’m curious how Kodak and WENN Digital will:

  • Crawl the digital landscape we call the Internet and identify potential infringements of licensing for specific digital photos.
  • The ability to “automatically” notify the person(s) or legal business entity who have been flagged for the infringement.
  • Enforcement of licensing or the removal of images.

I’m more skeptical re: Cryptocurrencies, such as Bitcoin.  However, with KODAKCoin, it gives me more to reflect upon.

Based on the minimum information currently released:

Government-backed regulation
This community [KODAKCoin] will be supported with a set of unique benefits only available by the issuance of KODAKCoin cryptocurrency via an SEC Regulated Initial Coin Offering (ICO).

Branded cryptocurrency could have some legitimate legs which are “relatable” to a wider audience of people who “don’t get it.”  Kodak still has a solid brand, and a business model to integrate the coin.

Facebook Trying to Kill Off Instagram?

So, the obvious thing here is Facebook wants to kill Off Instagram.  You think core users, won’t care, possibly?  Is it even legal, their new terms of service, questionable, with adding the bit regarding minors being included.  So why buy Instagram, and put outrageous terms to the very popular service.  One reason might be a common tale, where a suitor company will buy what it projects has high market share they are already, or plan on getting into, to allow them to grab mass market share.  The suitor company may already be in the market, and simply can capitalize on their resources, e.g. staff, technology, and then try to run the ship aground, i.e. sabotage. demoting the acquired company by putting a poor taste in the customers path, and the original suitor company offers an alternate path, which attracts the customer base to convert.  Some of the articles in the New York Times, What Instagram’s New Terms of Service Mean for You and an a Mashable OP-ED piece, Instagram Will Basically Sign Your Life Away imply picking up your pitchforks and rally us around Instagram, and apply a crowd mentality to trample yourself away from Instagram.

If this is the Facebook / Instagram business model, as these folk are interpreting the requirements, I am not so personally keen on my daughter using Instagram, and her showing up in an advertisement, as I think I read this bit from the interpreted TOS.  I don’t think the kid would be too keen either, probably for a different reason then her Father.  Advertisements can be taken out of context, or you may loose control of how your face is integrated with a product or service, and might not necessarily agree with its use.  Talk about your type-casting.  A teen shows up in an advertisement for acne, she doesn’t know about the advertisement until it’s posed on her locker, and this is a relatively innocent example..  In addition, a capitalistic kid would say, “I am not particularly keen on my face, or pictures showing up somewhere without my permission, but hey, where is my cut.”

There are already established platforms that sell photographer’s photos through established licencing models, and sure, that may be another more viable model for the Facebook / Instagram folks, but hey, I am just a man with a keyboard, and half a brain.

– Zaphod Beeblebrox

Receive Ad Revenue from your Video Stream of Live Event Coverage

In the not to distant future, distribution rights holders of sporting events and concerts will encourage people to hashtag the event with a link to the event goers’ proprietary streaming video.   ‘External viewers’ of the event can pick up your stream, your coverage of the event.  The event goer providing their Unique Perspective video streaming coverage will receive Ad Revenue for their live stream, which will increase based upon viewership of their event coverage.

The exclusive distributor of the event content (licensee) provides a proprietary streaming application which has Digital Rights Management (DRM) built in so the ‘external viewers’ or subscribers of the event can select one of many view /  feeds, and the DRM prevents the copy of the content, except for the ‘licensee’ who can archive all the streamed content.

What do the “event goers” get who are producing this LIVE, ‘unique perspective‘ content?  Just like affiliate advertising networks, the content creators, and ‘in-part’ distributors would be able to derive revenue based on a number of factors, including  number of views, duration of views, etc.

The exclusive distributor / event licensee may curriate all content into a single platform, e.g. Event Smartphone / Tablet app, that enables those who aren’t at the event to see “ALL” streams in realtime, or after the event, On-Demand.

Also, don’t forget to stream those tailgate parties, and impromptu interviews.

Thanks goes to the New York Times regarding the NBC article and the exclusivity of their Olympic Coverage which sparked the neurons in my head to derive the idea.  Please also see the post: Freelance Streaming Video, Affiliate Advertising Innovation for more implementation details.