I read this article, and thought instantly, this is where we were leaning toward a few years ago with a prototype project I worked on for a large metropolitan city, and electronically expediting the process of business occupancy workflows.
I’ve read Box.net current collaboration platform, and it is similar to what I was working on with an internal electronic document management system built upon EMC Documentum. That system I worked on in 1993, was an internal enterprise product that included collaboration with multiple teams, approval workflows, i.e. gateways to the next workflow, as well as code allowing the documents to be dynamically edited, appended, reading from corporate databases, and integrating that data into the final product documents, which then would be distributed automatically on multiple platforms once the last approval was received. The documents were distributed to third parties such as FactSet, and other major 3rd party outlets, as well as internal client web platforms
If Box can get those workflows incorporated into the production of any products, and incorporate all parties from all stakeholders from clients, subject matter experts, engineers, validators, e.g. sign off stakeholders, including the public sector, all engineers, which sign off on permits.
Other products may be able to be incorporated, such as the shipment of products, just like eBay has exposed their incorporation of both the U.S. Post Office, as well as PayPal, now a subsidiary of eBay.