Tag Archives: Chipset

Intel in the Best Position to be the Trailblazer of the Pack

After Fighting Mobile Trend, Intel Now Embraces It

As a late start contender with a powerhouse engine to produce chip innovation, they can only take their business up beyond the current established producers.  It was only natural that Intel dragged it’s feet to the mobile game, excuse the play on words.  Now, Intel should perform a Barney Rubble, lift up the car, and run fast.  However, they must look where they are going.  Just like Disney dropped the other 3D movies of Star Wars to focus on the 7th movie in the Series of Star Wars, I feel like Intel is still holding on to what is sure to be a saturated market of streaming television through proprietary engines.  They need to primarily focus on guns blazing on mobile chip technology.  According to the article they are trying to seduce companies like Lenovo to partner with them to come to the mobile table.  Although this is a good strategy, I have always been told, “It’s better to be bought then to be sold.”  Meaning, Intel needs to produce such amazing mobile technology that third parties are banging on the door to partner with them, not the contrary, necessarily.

Intel needs to shoot for over the bar, like in the high jump, and not just by the current standard, they need to have their eyes on world records.  Were talking CPUs, GPUs, the whole array of mobile components, in essence, can almost be packaged up and OEM, although that is not their traditional bread and butter, they need to raise the bar, to continue with the high jump metaphor, and boldly go where they haven’t gone before.  I wish them all the best, and hope they can be a stellar player in this market.  Go for the platinum, all hands on deck, and shoot beyond where other players currently have their road map.

Consumer Electronics Show Highlight: The Chipset Challenge

Today I talked with a few brilliant engineers about their latest, to be released Chipsets, and was I blown away by the brilliance of these product engineers and managers.  Two chips I would like to briefly highlight today are the Qualcomm Snapdragon 800, and the Nvidia Tegra 4 Chipset advancements.

Qualcomm

The Qualcomm Snapdragon Chipset is so off the charts amazing from a consumer standpoint, they had a room with a tablet plugged into a large high definition headset, and the room encapsulated a complete set of surround sound speakers, as well as each chair was equipped with a common headset.  The tablet was plugged into the HD system through an HDMI cable, and that was it.  I won’t bore you about 2K verses 4K High Definition upgrade standards, but what I can tell you was the video sequence they played on this Android tablet was of such high caliber quality and no lag whatsoever, and the sound was so superb, it would in fact give ANY of the movie theaters I have been to ever, a run for their money.  I have been to quite a few movies in my lifetime.

The Nvidia team had us put on the headsets, which were your basic headsets, nothing special, but the same N channel surround sound that came out of each channel, e.g. center, front & side left, front & side right, and back channels was emulated through the headsets with the same superior sound quality, and power.  The demonstrators had us remove our headsets as they were blasting sound through each channel, and we couldn’t believe the sound was not coming through the speakers, but was coming through the headsets themselves.

Qualcomm is looking at the second half of this year for general release to be pushed to their partners, and/or the consumers.  That part was unclear, however, what was clear, was the amazing power you will have in your Android tablet coming soon.

Qualcomm Snapdragon 800
Qualcomm Snapdragon 800

Nvidia

I had the rare pleasure to speak with an amazing engineer at NVidia that took the time and patience to go through advancements of the Nvidia Tegra 4 Chipset.  Instead of giving you the granular tech jargonese that we went through, I will sum it up in two ways.  The Nvidia Tegra 3 Chipset already had an efficiency with a 5th core that primarily remained idle, and was used to gain battery life in mobile phones.  What it did, and continues to do in the Tegra 4, at an idle period of the phone, instead of using these four massive processors to burn up the battery life, this 5th ‘light weight’, low power consumption core would handle the idle times, and give the four massive boys a rest.  This extends the battery life significantly.  Well, now the boys and girls at Nvidia said, after Tegra 3, hey, we have this 5th core, let’s allow ourselves to push the envelope slightly, not only use this core for battery life efficiency on your phone, but let’s let the mobile applications have access to this core so now you have 4 mean, powerful cores hard at work, and one slightly advanced core being used for both efficiency and graphical applications, like games.  Brilliant.

Nvidia Tegra 4
Nvidia Tegra 4

Finally, Nvidia doesn’t stop there, it is now in the business development phase of bringing you cloud gaming, essentially Elastic Computing for Graphical Calculations in a cloud with an exponential set of these Chipsets, where you can subscribe to this gaming service, and all of the hard core tough calculations of rendering graphics at lighting speed is done in the cloud, and just the basic pixels get pushed to your phone, relatively a really light weight signature. Your phone or computer becomes a terminal emulator, which can focus on your inputs, instead of graphic rendering, and the cloud does all the hard work, again, brilliant, and the future of gaming.  The engineer and I just looked at each other, and we knew, this was the pie in the sky for the gaming industry.  Hold on to your hats, this is going to be a wild ride.  Now, they are still in the stage where they must solidify the details with a cloud company that hosts these servers, and provides the gaming service, e.g. business development, but the technology has arrived.  In addition, engineering and science packages like Mathematica may also use this type of Elastic Computing High Yield for massive calculations.

Nvidia Grid Cloud Gaming
Nvidia Grid Cloud Gaming