Tag Archives: Broadcasting

2016 Olympics Rating are Down? Don’t Blame Streaming!

The 2016 Olympic opening ceremonies had just started, and I thought briefly about events I wanted to see.  I’m not a huge fan of the Olympics mostly because of the time commitment.  However, if I happen to be in front of the TV when the events are on, depending upon the event, I’m happy to watch, and can get drawn in easily.

As the Olympics unfolded, I caught a few minutes of an event here and there, just by happening to be in front of a TV.  Searching for any particular event never crossed my mind, even with the ease and power behind several powerful search engines like Bing and Google. The widgets built into search engine’s results showing Olympic standings in line with other search results was a great time saver.

However, why oh why didn’t the broadcasting network NBC create a calendar of Olympic 2016  events that can easily be imported into either Google Calendar, or Microsoft Outlook?  Even Star Trek fans are able to add a calendar to their Google Calendar for Star Dates.

Olympic ratings are hurting?  Any one of these organizations could have created a shared calendar for all or a subset of Olympic  events. Maybe you just want a calendar that shows all the aquatic events?

Olympic Team Sponsors from soda to fast food, why oh why did you paint your consumer goods with pictures of Javelin throwers and Swimmers, but didn’t put a QR code on the side of your containers that directs consumers to your sponsored team’s calendar schedule “importable” into Google Calendar, or Microsoft Outlook?

If sponsors, or the broadcasting network, NBC, would have created these shareable calendars, you now would had entered the personal calendars of the consumer.  A calendar entry pop-up may not only display what current competition is being fought, the body of the event may also contain [URL] links to stream the event live.  The body of the event may also contain links to each team player’s stats, and other interesting facts relating to the event.

Also, if a Team Sponsor is the one creating the custom calendar for the Olympic Events, like USA Swimming’s sponsor Marriott , the streaming live video events may now be controlled by the Sponsor, yes, all advertising during the streaming session would be controlled by the the Sponsor.  All Marriott!  The links in the team sponsor calendar entries may not only have their own streaming links to the live events, but include any feature rich, relevant related content.

There is the small matter of broadcast licensing Olympic Broadcasting Services (OBS)  and broadcaster exclusivity, but hey, everything is negotiable.  Not sure traditional broadcasting rules should apply in a world of video streaming.

All the millions sponsors spend, for an IT Project that could cost a fraction of their advertising budget, and add significant ROI, it boggles the mind why every sponsor isn’t out there doing this or something similar right now.  The tech is relatively inexpensive, and readily available, so why not now?  If you know of any implementations, please drop me a note.

One noted exception, the “Google app” [for the iPhone] leverages alerts for all types of things such as a warning on traffic conditions for your ride home to … the start of the Women’s beam Gymnastics Olympic event.   Select the alert, and opens up a ‘micro’ portal with people competing in the event, a detailed list of athlete profiles, including picture, country of origin, and metals won.  There is also a tab showing the event future schedule.

Viewers can tweet when watching recorded shows on DVR if Opt-In for stats: Improving the Nielsen,SocialGuide Solution

It occurred to me that so many people want to be a part of the hash tagging of their shows, but typically watch on DVR.  Production and distribution thought the tags would lure watchers to change their watching habits, and for some it it did, but as a side effect, the core fan base may have dwindled, because it’s in fact a turn off, if people see the hash tag and are unable to engage with the fan base watching on DVR.  I would say allow tweets to be correlated to episode and scene if some users, because of their schedules are forced to watch on DVR.  Utilize the limit capabilities on fast forwarding, like the cable, on demand prime time shows, which allows for advertising, you still are able to keep a larger fan base  acquire advertising revenue, and keep the fan base engaged.  A website called Twitscoop accesses trends over time, so absolutely you can correlate a time index in a video clip to a tweet, and see what happened from the fans perspective, and even reply, and although delayed, some tweet replies to other fans could occur.

If the distribution networks and production companies want to collect information about what and when people watch certain shows, include demographics, but leave name out,  they can also allow for payback to the customer, if the customer ‘opts in’ to the collection of their key data points, such as when they watch what shows, correlate age groups, and advertising targeting can be used on DVR playback, e.g. a dollar off their cable bill, which is actually taken out of a general funded group from entertainment distribution and production companies, a conglomerate organization, which shares data across the group to access demographics on viewer history, e.g. Nelson +,

A press release actually put out by Nielson sparked the idea, or was it an article regarding the acquisition, I forget, but it seemed like the company they bought was only tracking active, real-time, tweets, not historical tweets.  Here is the press releaseNielsen, NM Incite Acquire SocialGuide

I quote from the press release:

“SocialGuide is a comprehensive, real-time social TV capture service covering programming across 232 U.S. TV channels in English and Spanish, and over 30,000 programs.  Built for linear TV, SocialGuide’s intelligent analytics and engagement platform provides insight on the social impact of TV, enabling networks to engage with the social fan base in realtime.”