Streaming Platforms / Content Creators
Streaming companies enable content creators to use their well known, branded platforms to grow content author followings. The reciprocal nature of the relationship creates an even broader customer base for streaming content platforms.
- Direct competition with Google’s YouTube.
- Microsoft to stretch SharePoint’s abilities re: video streaming, Video on Demand, and Broadcast Live, as well as it’s user licensing model, it could be another tool for entrepreneurs to offer any content creator a “Digital Entertainment Portal”.
Any content provider of digital media entertainment:
- Broadcast Television Channels – e.g. CBS, NBC, SyFy
- Independent digital media producers, e.g. currently using channels to reach a large audience, e.g. YouTube
The streaming company can create a portal wizard to build copy a streaming portal template. The digital media producer uses web app widgets, similar to Microsoft SharePoint sites, to customize their portal to their digital media video/assets. The Streaming “Portal” provider, as part of their service, handles the monetary transactions for customer subscriptions, or other business models supported. In addition, the bandwidth load from streaming would be handled by the Streaming “Portal Provider”, a major benefit, leveraging the companies’ Content Delivery Network (CDN).
Anyone could apply for a partnership with the streaming company, and once approved, may use the tools provided by the streaming partner to spawn a new platform site around the customer/producer’s content.
This new revenue stream of streaming companies platforms, such as Netflix and Amazon Instant, may be vastly multiplied using a “Partner Portal” model.
It seems that this path of content providers leveraging existing Portal Streaming companies has already begun:
- Verizon FiOS embedding Netflix as a “Channel”
- Amazon Prime (Prime Video) embedding CBS ALL ACCESS, HBO, STARZ, Showtime, Cinemax, etc. branded as “Amazon Channels”
- Amazon has the capability to leverage their Amazon CloudFront (Highly secure global content delivery network (CDN))
At this juncture, no content on the “Indie” level being embedded in the Portal Streaming companies. Looks like Google YouTube still monopolizes this space.
Since the original post date, CBS ALL ACCESS has been released, showing content providers, in addition to their own distribution channels direct to clients, will offer their content through 3rd party streaming portals as well…for now. Maybe just for convenience because these streaming portals require subscriptions to the content provider in order to be served up.
Another post projecting the renaissance of streaming and content creation.
This post was from Dec 2014, but still very relevant today.
Media Companies (and Execs) in the Driver’s Seat for a Prosperous New Year