Tag Archives: affiliate networks

Hotspot Companies Sell Smartphones and Data Plans, use Affiliate Networking to fill Gaps

I’m using my Samsung S3, which I throughly enjoy, but I am eyeing the new Nokia Lumina 920 with Windows 8, and not to mention my old fling with the iPhone 5, and I see an article that AT&T is now the largest hotspot provider.  I’m also eyeing the prices of these phones without a contract, and don’t want to take out a 4th mortgage.  Alternatives?  Why aren’t the Wireless Carriers, and even cable companies that offer currently free hotspots add or change their business models, where we can sign up for two year agreements for data only plans, and sell subsidized smartphones and WiFi only usage?  Even cable companies that give away their hotspot coverage, start charging $20, $30 a month depending on GB usage plans and even $40 per month for unlimited.  Are the cable and wireless companies worried about coverage?  Treat it like toll charges and chargeback to the provider.  The consumer gets relatively seamless transition with an app that handles the switch between WiFi spots.  Even more wild, have any business or residence with a wireless router that wants to sign up to have the ability to sign up to be an ‘affiliate WiFi provider’, and they too can get a toll chargeback, given they are approved, e.g. running upgraded software on their router for handling transitions between WiFi hotspots and security.  The consumer can receive a credit on their monthly cable or wireless statement for their shared bandwidth chargeback usage.  Its like when people charge for their surplus of their energy from their solar panels.  It’s ok to charge a cancellation fee of $400 or prorated based on months of usage if the smartphone user exits the contract early.Get those cool devices in the hands of consumers, and you’re now able to pay for the WiFi infrastructure you’re built up, and your giving incentives to consumers with WiFI routers.   I like this technology because the Cable, and Cell Phone companies can even lease this to the consumer, and the consumer can get a charge back from usage.

The technology is primarily available, the business model is required to implement:

Note from Wikipedia: Femtocell

In telecommunications, a femtocell is a small, low-power cellular base station, typically designed for use in a home or small business. A broader term which is more widespread in the industry is small cell, with femtocell as a subset. It connects to the service provider’s network via broadband (such as DSLor cable); current designs typically support two to four active mobile phones in a residential setting, and eight to 16 active mobile phones in enterprise settings. A femtocell allows service providers to extend service coverage indoors or at the cell edge, especially where access would otherwise be limited or unavailable. Although much attention is focused on WCDMA, the concept is applicable to all standards, including GSMCDMA2000TD-SCDMAWiMAXand LTE solutions.

Receive Ad Revenue from your Video Stream of Live Event Coverage

In the not to distant future, distribution rights holders of sporting events and concerts will encourage people to hashtag the event with a link to the event goers’ proprietary streaming video.   ‘External viewers’ of the event can pick up your stream, your coverage of the event.  The event goer providing their Unique Perspective video streaming coverage will receive Ad Revenue for their live stream, which will increase based upon viewership of their event coverage.

The exclusive distributor of the event content (licensee) provides a proprietary streaming application which has Digital Rights Management (DRM) built in so the ‘external viewers’ or subscribers of the event can select one of many view /  feeds, and the DRM prevents the copy of the content, except for the ‘licensee’ who can archive all the streamed content.

What do the “event goers” get who are producing this LIVE, ‘unique perspective‘ content?  Just like affiliate advertising networks, the content creators, and ‘in-part’ distributors would be able to derive revenue based on a number of factors, including  number of views, duration of views, etc.

The exclusive distributor / event licensee may curriate all content into a single platform, e.g. Event Smartphone / Tablet app, that enables those who aren’t at the event to see “ALL” streams in realtime, or after the event, On-Demand.

Also, don’t forget to stream those tailgate parties, and impromptu interviews.

Thanks goes to the New York Times regarding the NBC article and the exclusivity of their Olympic Coverage which sparked the neurons in my head to derive the idea.  Please also see the post: Freelance Streaming Video, Affiliate Advertising Innovation for more implementation details.

 

 

Mobile Advertisers and Affiliate Network Continued Expansion

Mobile Adverting, Cost Per Acquisition, will grow and continue to apply to In-App purchases, from appliances from a distributor catalogue to a mobile application, virtual products, relatively open landscape for advertisers and reliable, affiliate networks should bloom. Good brand, easy integration capability affiliates are an exclusive membership, primarily an oligopoly at this point, ripe for expansion and VC.

http://allthingsd.com/20120910/exclusive-google-offers-exec-eric-rosenblum-leaves-for-mobile-ad-start-up/