Tag Archives: affiliate advertising network

Advertising, Books, Business, Music, Retail, Technology

Amazon Content Rich Advertising with Streaming Video & Audio

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The Amazon advertising program should include a plugin for personal web sites and blogs that instead of getting a static image with a link to a movie, or song (with Album cover), the plug in, provided by Amazon, should have an option to have a static image, as per today, or:

  • Any movies, where trailers are available, especially for Amazon Instant Movies, have two formats for an associate plug-in.  The first plugin for low bandwidth sites, the user still continues to see a flattened image of the DVD case or CD album, but in addition, have two links, play trailer, or play music. 
  • The second, more content rich plugin, would have either one, or a rotating collection of playing trailers and/or music, with album image.  The trailer can play the standard or an abridge trailer, as defined in the settings. The music would play at the normal sample length, or an curtailed length, based on the settings.  Finally, there are two image overlays, one in the bottom left, the other in the right, but the user may click, the left has a More Info, the right says Buy @ Amazon.

The user would select a collection of songs as well as movie trailers, or the user may make multiple collections, that have movies, songs, or both.

This same Amazon Associates plugin for web sites or blogs, may be applied to other products, such as Audible.com and audio books with samples.  In the Amazon Associates Product Advertising API WSDL, I did not notice references to ‘sample’ or ‘Trailer’, so I do not think a third party can build this plugin or widget as of yet.

Business, Law, SEO, Technology

When Only Money Talks in SEO & Online Advertising

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It seems to me in my last few years of experience, when you want to be heard on the Internet, you can have the best Keywords, Metadata, SEO Title, and Metadata, and your placement in the search IS only if you pay for the advertising to the company running the platform.  You actively pay for advertising, you go to the top of the list, and they tell you if you bid X you will be placed at #1 ranking. That should advance your hit rate in a calculation.  If you have a placement of 1, and a high click through rate on the search engine, that should also effect your placement in the search engine when you don’t advertise, if you have similar SEO keywords, metadata, and click through rate, because after all, the relevancy has not changed, so mathematically it should be at equilibrium.  It’s just how much you are paying that changes.  I will quote one of my favorite movies yet again, Moneyball.

Billy Beane: No! What’s the problem, Barry?
Scout Barry: We need three eight home runs, a hundred twenty R.B.I’s and forty seven…
Billy Beane: Aaahhh! The problem we’re trying to solve is that there are rich teams and there are poor teams, then there’s fifty feet of crap, and then there’s us. It’s an unfair game… We got to think differently.”

 

People, we have to think differently, out of the box, if you want…full stop.  It’s like the Mofia is running the Advertising Online, muscling you, a shakedown for a payment to be heard, and if it only suits their political agenda to top off. We have two companies, with no disrespect, but it’s an oligopoly, essentially, Microsoft Ads Bing and Google Ads.  This is as close to anti-trust as possible, and although I think Google AdWords has an amazing platform, and in favor of both parties, because my mantra is all perspectives are valid, this is Ironic, in this case, it’s Microsoft who might have a case against Google in an Anti-trust suit, and I like them both.  Guess what, it’s a case for every single advertising agency, a class action law suit, which could even involve SEO Experts paid to help the advertisers.

Thanks goes to @JFGariepy, Sir J.-François Gariépy for sparking the idea.

Business, Finance, Technology

Receive Ad Revenue from your Video Stream of Live Event Coverage

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In the not to distant future, distribution rights holders of sporting events and concerts will encourage people to hashtag the event with a link to the event goers’ proprietary streaming video.   ‘External viewers’ of the event can pick up your stream, your coverage of the event.  The event goer providing their Unique Perspective video streaming coverage will receive Ad Revenue for their live stream, which will increase based upon viewership of their event coverage.

The exclusive distributor of the event content (licensee) provides a proprietary streaming application which has Digital Rights Management (DRM) built in so the ‘external viewers’ or subscribers of the event can select one of many view /  feeds, and the DRM prevents the copy of the content, except for the ‘licensee’ who can archive all the streamed content.

What do the “event goers” get who are producing this LIVE, ‘unique perspective‘ content?  Just like affiliate advertising networks, the content creators, and ‘in-part’ distributors would be able to derive revenue based on a number of factors, including  number of views, duration of views, etc.

The exclusive distributor / event licensee may curriate all content into a single platform, e.g. Event Smartphone / Tablet app, that enables those who aren’t at the event to see “ALL” streams in realtime, or after the event, On-Demand.

Also, don’t forget to stream those tailgate parties, and impromptu interviews.

Thanks goes to the New York Times regarding the NBC article and the exclusivity of their Olympic Coverage which sparked the neurons in my head to derive the idea.  Please also see the post: Freelance Streaming Video, Affiliate Advertising Innovation for more implementation details.