It seems to me in my last few years of experience, when you want to be heard on the Internet, you can have the best Keywords, Metadata, SEO Title, and Metadata, and your placement in the search IS only if you pay for the advertising to the company running the platform. You actively pay for advertising, you go to the top of the list, and they tell you if you bid X you will be placed at #1 ranking. That should advance your hit rate in a calculation. If you have a placement of 1, and a high click through rate on the search engine, that should also effect your placement in the search engine when you don’t advertise, if you have similar SEO keywords, metadata, and click through rate, because after all, the relevancy has not changed, so mathematically it should be at equilibrium. It’s just how much you are paying that changes. I will quote one of my favorite movies yet again, Moneyball.
Billy Beane: No! What’s the problem, Barry?
Scout Barry: We need three eight home runs, a hundred twenty R.B.I’s and forty seven…
Billy Beane: Aaahhh! The problem we’re trying to solve is that there are rich teams and there are poor teams, then there’s fifty feet of crap, and then there’s us. It’s an unfair game… We got to think differently.”
People, we have to think differently, out of the box, if you want…full stop. It’s like the Mofia is running the Advertising Online, muscling you, a shakedown for a payment to be heard, and if it only suits their political agenda to top off. We have two companies, with no disrespect, but it’s an oligopoly, essentially, Microsoft Ads Bing and Google Ads. This is as close to anti-trust as possible, and although I think Google AdWords has an amazing platform, and in favor of both parties, because my mantra is all perspectives are valid, this is Ironic, in this case, it’s Microsoft who might have a case against Google in an Anti-trust suit, and I like them both. Guess what, it’s a case for every single advertising agency, a class action law suit, which could even involve SEO Experts paid to help the advertisers.