Several digital asset marketplaces are using the NFT model without the “risk” of using volatile cryptocurrency. Major League Baseball (MLB) just spun up their own NFT Marketplace leveraging the Candy NFT platform with a high degree of success so far. Sports memorabilia collectors of traditional, physical assets are looking for a relatively safe investment especially when it comes to selling their investments. There is no need to complicate the transaction with timing the sale with cryptocurrency fluctuations. This post dives into NFT Marketplaces that target particular [digital] asset classes. The more aligned to a singluar asset type, the more personalized the buying and selling experience can be. Buyers and sellers on a “generic” NFT marketplace will have a muted experience.
Maison Reserve & Co. launches cryptocurrency tied to the supply and demand of their manufactured consumer products. A huge twist on “Cash Back”, where consumers are “gifted” cryptocurrency as their rewards. Flexible / wider margins exist on the wholesale of manufactured goods, and “white label” consumer retail brands. The wider the margins, the more loyalty incentive can be passed onto the customer in the form of % of the purchase, and the rewards in the form of cryptocurrency.
Maison Reserve manufactures products consumers regularly buy such as deodorant, lotion, or shampoo. They then sell their products at competitive market prices and give the customer 50-75% cashback in form of Maison Reserve crypto (MRSV) which can be swapped for USD, BTC, ETH, or used for buying more products on the Maison Reserve & Co. website and partner sites.
Significant opportunity for big-box retail companies, such as Costco with “white label” brands/products. The new business model provides “Cash Back” for purchases in the form of cryptocurrency, % of the retail purchase.