Mobile Reoccurring Costs are Increasing.
The days of a “free phone upgrade” are behind us. Month over month costs to pay off your costly mobile device in conjunction with a group mobile data plan could put a dent into your monthly digital discretionary spending.
Help Cushion the Impact of the Costs
Why not create an affinity credit card partnered with a financial institution and …
- Mobile Operating System Co. (Apple [iOS] or Google [Android]
- Mobile Carrier Co. (AT&T, Sprint, T-Mobile, Verizon Wireless)
Every time you spend on the mobile affinity card, some portion of your purchase is subtracted from your mobile bill. In addition, cardholders receive a percentage off qualifying, digital purchases, such as Google Play apps, songs, music, movies, and the same for the iTunes store. Content providers must ‘opt-in’ to allow discounts for this purchase plan.
The incentive around the Mobile OS CC is in line with unlocked phones. OS CCs may reduce the cost of monthly use from the Mobile Carriers.
Big Data Creates Opportunities for Small to Midsize Retail Vendors through Collective Affinity Marketing outside Financial Institutions.
In the Harvard Business Review, there is an article, Will Big Data Kill All but the Biggest Retailers? One idea to mitigate that risk is to create a collective of independent retailers under affinity programs, such as charities, and offer customers every N part of their purchase applies to the charity to reach specific goals as defined by the consumer. Merchants, as part of this program, decide their own caps, or monetary participation levels. Consumers belong to an affinity group, but it’s not limited to a particular credit card. The key is this transaction data is available to all participating merchants for the affinity. Transaction data spans all merchants within the affinity and not just the transactions executed with the merchant.
Using trusted, independent marketing data warehouses independent retail vendors share ‘big data’ to enable them to compete and utilize the same pool of consumer [habitual] spending data.
Affinity, marketing data companies can empower their retail clients/vendors with the tools for Business Intelligence and pull from the collection of consumer data. Trusted, independent marketing data warehouses sprout up to collect consumer data and enable it’s retail vendor clients to mine the data.
These trusted loyalty affinity data warehouses, not affiliated with a single financial institution, as previously implemented with credit cards, but more in line with, or analogous to, supermarket style loyalty programs, however, all independent retail vendors may participate OR may cap these affinity program memberships for retail vendor from small to mid-size companies.
Note: Data obfuscation could be applied so customer identification on fields like social security number will not be transparent, limiting any liabilities for fraud.
The writing is already on the wall folks with three articles, one by CNN, FCC asked to consider raising limit on cell phone radiation, the other article, or more pictorial view of the mobile devices, between Apple and Samsung, in an article picture by the New York Times, and the Nokia Flex Phone.
First, phone manufacturers, start your engines, its a whole new ball game with respect to design and form factor thanks to the boys and girls of Finland.
Second, all manufacturing of phone accessories may profit off of this regulation, if it will be passed in the U.S., Manufacturing accessories to compensate for the existing phones, as well as new technologies developed. Lots of money for the Krill.
Thirdly, all the apps that go with Nokia’s start of ‘brilliance’, hedged by Apple’s Retina display technology. Read between the lines boys…and girls.