It’s Like “Fast Cash” from an ATM

What seems to be low-hanging fruit for video streaming applications has not widely been adapted. If a user of the iPhone presses and holds down the App icon a “Shortcut Menu” for the app will appear. Adding a shortcut menu item called “My List” of movies and TVs would allow the application user to jump to their items of interest.

It’s a great way to skip the application menu navigation from within the app and jump to any point in the application that may be of frequent interest. Many of the stream services do not have this capability.

First Prize – Best in Breed – Amazon Prime

2nd Prize Goes to Paramount Plus

Tied for Last Place – Really??

Major streaming services, including Apple TV do not take advantage of this usability feature,

• 

• 

• 

•