Roblox, Massive Tween Gaming Platform, Goes Public

Popular tween gaming platform Roblox filed to go public on Thursday. The company declined an interview, citing a quiet period.

Source: Roblox, massive tween gaming platform, goes public – CNN

My son and I, OneWildRide,  are hooked on the Roblox game Theme Park Tycoon 2   I’m fixated on building out my park.  For beginners, there are the “out of the box” rides you can buy, and the amount of items you can use to accessorize your park is staggering.    Not only can you add “canned” rides, such as the Gravatron, but the theme park builder can add all different types of roller coasters, water rides, park transportation, etc.

Users of the Theme Park Tycoon 2 are Graded by:

  • number of active users in your park
  • the amount of money you make based on park admission, pay per ride, and concession stands
  • People can “like” your park, and provide feedback at the entrance

Commoditizing Roblox Games

I will shamefully admit that I purchased Roblox Bucks, with real dollars, that can be used on a plethora of items to build my Theme Park.  For example, the Theme Park has a height limit for how high you can build your roller coasters, so naturally, the builder/user has the ability to purchase to lift the height requirements.  You can also purchase additional “packs” that provide the builder enhancements to their rides, such as running the ride in reverse or looping the ride three times instead of the default single loop.  There’s also the conversion of USD to Roblox $$ because builders need to buy the components to build water rides or roller coasters.  You can even purchase concession stands (e.g. Popcorn Vendors).  The builder of the amusement park must also buy/build restrooms and spread out trash cans throughout the park.  There is also the concept of day and night, so make sure to buy/place lamps across the park.

Pay to Play – AI Bots = Theme Park $$

These “auto” bots/characters paying to play in your park may leave if they are dissatisfied, such as no bathrooms.  Also, without trash cans, there will be visible trash on the ground that must be painfully cleaned up, pile by pile, or left there to pile up.  On the flip side, these AI amusement goers will pay:

  • Park Entrance Fees
  • Pay Per Ride
  • Pay to use the loo
  • Pay for Concession Stands, such as Soft Drinks, Popcorn, and Pizza
  • Pay for Theme Park Memorabilia, such as Santa Hats, Tis the Season!

The Theme Park Builder sets the prices for EVERYTHING.  The AI Bots have “thoughts”, such as “This ride is really cheap.” to help you gauge your ride pricing, or “I’m Hungry”, to imply you should buy/place concession stands throughout your park.

Minecraft Anyone?!

I should say someone should have seen this coming, several someones.  You build this Theme Park at the “block” level, very similar to Minecraft, however, it seems, as far as I can tell, the graphics of Roblox seem somewhat superior to Minecraft, although this is a very debatable topic.  Minecraft has lots of 3rd party “mods” or customizations/modifications to the game.  Minecraft has had a lot of time to cultivate its userbase as well as a marketplace for users to buy these modifications.  Roblox as an application/gaming platform seems intriguing in light of the IPO.  I wonder what the highest-grossing games are on the Roblox platform.

Availability

Roblox Theme Park Tycoon 2 is available on Xbox, iPad / iPhone, and Windows to name the environments we use, jumping from device to device wherever is convenient.

Multiplayer Environment

My son constantly wants me to go over to his Theme Park, and go on rides he has just built.  It’s really a lot of fun to go to other builders’ parks.  There is a basic transit system to move between amusement parks.  You can get LOTS of ideas by looking at other builders’ parks, some of these parks put the “real world” amusement parks to shame.  So far, I’ve seen six (6) people playing concurrently, where you can see who has the most Roblox Bucks, and who’s park has the most visitors currently.  Naturally, if you’re not the big kahuna, you’ll want to stroll by the other builders’ parks.  If you are in close proximity, if you time it right, you can log in to the same server, and play with friends.  Doesn’t always seem to work quite right when people jump on and off the game.  There is probably a feature I’m not using to guarantee the same server with friends, maybe the “Premium” version of Roblox?

Build Your Own Roblox Games?  Monetary Incentives?

Wow, I really didn’t contemplate it that much.  I didn’t even think about the possible monetary returns from building one’s own Roblox game.  Not sure what the requirements would be to be a developer, how easy or hard it would be to build Roblox games, i.e. is there a coding language to use, a proprietary language, or just a simple graphical tool to build games.  No clue if there is a “developer/partner” annual cost, which is what I paid when developing applications for the iPhone / iPad.  Also, playing on the iPad / iPhone Roblox platform hosting the Theme Park game, would Apple get a percentage of “In-App” purchases for Roblox dollars?  We purchased Roblox bucks from the PC, and XBOX, so it didn’t occur to me there would be margin paid to the platform on which it runs.

Disclosure – I am not a “Premium” Roblox member or a “game” builder.

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