Power Automate

Level Up Social Media with Microsoft Power Automate

Create Automated Workflows with Microsoft Power Automate

I’ve been using this powerful workflow automation platform since it was called Microsoft Flow, and was free for low volume usage. Essentially, users can pick any sources of data, create triggers, transform data to a multitude of target systems, and notify through a multitude of opportunities, such as eMail and push notifications. The platform is boundless through “Connectors” to just about any 3rd party platforms from SalesForce to an Oracle database. The basic plan after the free trial is 15 USD per month.

Connectors and Templates: Ready, Set, Go

1st, define your connectors, such as your Google Email account connection details, and your Twitter account information. 2nd, select from one of the many “out of the box” predefined templates, such as from the “Social Media” category.

MSFT Power Automate Templates
MSFT Power Automate Templates

Twitter Use Cases – Configure In Minutes

Once you’ve signed up for the Power Automate SaaS platform, you can start creating workflows in minutes. At first I used the “Templates”, but it is much easier to create workflows from scratch. Here are a few opportunities foe getting started

Retweet based on Tweet Search Criteria

  • Define what tweets you would like to retweet using query search criteria of words, a combination of hashtags, phrases with simple AND and OR logic.
  • Optionally, add a condition before performing an action within the workflow. In this case, we can allow the retweet only if the retweet count is greater than N retweets.
  • Select the returned Tweet ID to perform the “Retweet” action
  • Optionally, add notifications, such as emailing yourself each time you retweet and include elements of the tweet within your Email, such as the tweet text, tweet user ID, or a dozen of other tweet elements.

Catalog Tweets when they meet your Tweet Criteria

  • Define what tweets you would like to store in your “data” repository.
  • Select from one of a multitude of data targets ranging from Excel spreadsheets, Google Sheets, SQL Server, Oracle Database, and dozens of other repositories.
  • Based on the data target, perform the mapping of available tweet elements to the data target fields, such as a database, table, and fields.

And Beyond

Microsoft Power Automate can do automated workflows beyond the social media capabilities highlighted here. I have a wish list of “Triggers” and “Actions” not yet supported by the platform. I’d like to have the same “Trigger” criteria we have with Twitter extended to LinkedIn, and trigger LinkedIn posts based on query criteria, extract, and load into en external data source.

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