personas

Email Composer: Persona Point of View (POV) Reviews

First, there was Spell Check, next Thesaurus, Synonyms, contextual grammar suggestions, and now Persona, Point of View Reviews. Between the immensely accurate and omnipresent #Grammarly and #Google’s #Gmail Predictive Text, I starting thinking about the next step in the AI and Human partnership on crafting communications.

Google Gmail Predictive Text

Google gMail predictive text had me thinking about AI possibilities within an email, and it occurred to me, I understand what I’m trying to communicate to my email recipients but do I really know how my message is being interpreted?

Google gMail has this eerily accurate auto suggestive capability, as you type out your email sentence gMail suggests the next word or words that you plan on typing. As you type auto suggestive sentence fragments appear to the right of the cursor. It’s like reading your mind. The most common word or words that are predicted to come next in the composer’s eMail.

Personas

In the software development world, it’s a categorization or grouping of people that may play a similar role, behave in a consistent fashion. For example, we may have a lifecycle of parking meters, where the primary goal is the collection of parking fees. In this case, personas may include “meter attendant”, and “the consumer”. These two personas have different goals, and how they behave can be categorized. There are many such roles within and outside a business context.

In many software development tools that enable people to collect and track user stories or requirements, the tools also allow you to define and correlate personas with user stories.

As in the case of email composition, once the email has been written, the composer may choose to select a category of people they would like to “view from their perspective”. Can the email application define categories of recipients, and then preview these emails from their perspective viewpoints?

What will the selected persona derive from the words arranged in a particular order? What meaning will they attribute to the email?

Use Personas in the formulation of user stories/requirements; understand how Personas will react to “the system”, and changes to the system.

Finally the use of the [email composer] solution based on “actors” or “personas”. What personas’ are “out of the box”? What personas will need to be derived by the email composer’s setup of these categories of people? Wizard-based Persona definitions?

There are already software development tools like Azure DevOps (ADO), which empower teams to manage product backlogs and correlate “User Stories”, or “Product Backlog Items” with Personas. These are static personas, that are completely user-defined, and no intelligence to correlate “user stories” with personas”. Users of ADO must create these links.

Now, technology can assist us to consider the intended audience, a systematic, biased perspective using Artificial Intelligence to inspect your email based on selected “point of view” (a Persons) of the intended email. Maybe your email will be misconstrued as abrasive, and not the intended response.

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