Better Demographic Penetration and Transparency to More Accurately Determine Creative Media Asset Worth
News Media Assets
News Media Assets are created by writers of non-fictional work, coverage of various topics targeted towards the periodical demographic.
Selling Advertising Space
Layered within the news media product, consists of News Media Assets and sold advertisement space. Ad positioning throughout the news media product may have commonality between the product or service being advertised and the news media asset. A goal is the smooth transition between reader of asset and advertisement.
Revenue Models For News Media Assets
- Deriving revenue from sponsors of news Media Assets
- Subscription Base of News Media Assets, regular frequency of news media product to subscriber base.
Social Media – News Feeds
The news agencies post to public news feeds a “teaser” headline, a sentence or two describing the news media asset, and a teaser image all to lure prospective readers to clink a link to the news media publisher’s platform. At that point, the publisher sets the “ground rules” for the potential subscriber, e.g. 10 free articles a month, then their digital subscription price of NN goes into effect.
Social Media – InMail (I.e. eMail within the platform)
InMail through the social media platform can come from a variety of sources, for example:
- Former colleague looking to reconnect
- Recruiter looking to pitch a potential role
- Sales / Marketing InMail targeting you as a potential customer of their product or service
The Tools to get the Job Done
As a prior client of LinkedIn Advertising for both ad placement and Sponsored InMail, I found the tools provided and the granularity upon which to refine the demographics impressive, and not lacking in any way.
Personable, Targeted Marketing of News Media Assets, sponsored by 3rd party promoting their product or service.
Delivering News Media Assets to your digital door step, with advertising partners speckled into the asset. Because of the granularity of the InMail advertising controls demographics are at a level of precision. Beyond what a magazine or newspaper, digital or print, can offer.
it’s all about the targeted audience and the granularity of the data collected and then leveraged to meet the desired audience. Much more personal than a link back to the publisher’s platform.
Just like there are expenses to do business in print or traditional digital, the price of doing business with a platform like LinkedIn Sponsored InMail, would be absorbed by the news media agency, net advertisement placement for advertisements.
Although the LinkedIN Social platform was used for reference, other platforms may be leveraged, depending upon the product or services being marketed, such as a Facebook People Magazine article relevant to their demographic, partnership / sponsorship.
Fake News – Not a Problem
Since News Media Agencies will now pair with “sponsors” or commonly know as advertisers, both parties, the news agency and the sponsor have “skin in the game”, it is less likely to be a factitious article.