Free Nights and Weekends Makes a Comeback

Remember when you could make free mobile calls after 9:30 PM weeknights, and all weekend? For awhile the mobile carriers competed on the time when “off-peak” started, from 10 PM to 8:30 PM. A whole hour and a half! These days we have unlimited domestic calling all the time.

So, now we have varying degrees of data plans, such as AT&T Wireless 3 GB, 9 GB, or unlimited per month, but there are caps where after 22 GB data transfer speeds are slowed down.  22 gigs seem like a lot until you have kids using Snapchat and TikTok.

When you think about it, data peak is when you may not be in a hot spot. At night, you’re at home using your own WiFi, or at an establishment with their complimentary WiFi. Weekends and weekdays are a bit scattered. Your work may have WiFi, but weekdays “on peak” are mostly commuting times, the “rush hour(s)”,

Can wireless carriers bring back on and off-peak for data?  The simplest approach:  “turn off the meter” during off-peak data periods.  Maybe on-peak the consumer can elect 5G, when available, and off-peak at 4G LTE? Our Smartphones can identify low consuming bandwidth opportunities, e.g. when the phone is locked, text messages without graphics and email are semi-passive states. Maybe users are able to prioritize their apps data usage? What about those “chatty” apps that you rarely use? Smartphone settings may show you those apps bandwidth consumption as opportunities to prioritize them lower than your priority apps.

Skeptic, and think there are no Peak or Off-Peak periods with data?  Check the business analytics.  I’m sure wireless carriers have a depth of understanding for their own business intelligence (BI).

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