At the show they had a red phone under a glass case,and it looked top secret. At first glance, when you approached the booth, the sales team seemed on the defensive about their product, and their placement in the marketplace, in the same arena as Samsung. As the conversation progressed, a more relaxed approached began to take place, and they even took their phone out of the glass case for me. I must say that they seem to be trying to bring their A Game with a Quad Core processor, Al be it 1.5 GHz, it was still an impressive device, and the specs may be found here.
We had a candid conversation, and I said to play in the global markets, they need to break the 4 GB barrier. Apple has now stunned the mobile community with the 64 Bit processor to get ready to raise the roof on memory. However, anyone who understands addressing, the 64 bit addresses will each take up more memory than their 32 bit counterpart, e.g. takes more memory to run each application, but if you have raised the amount of memory on the device, no problem. Unfortunately, Apple iPhone 5S has not raised the memory but has implied the 64 bit processor is the first step, getting their OS, and developers ready to manage more memory. I think it might have been in the cards but it’s too late.
Consequence, fewer applications may run in a 64 bit addressable processor without running out of memory in multi-threaded mode. Here is an example register under the Windows Chip Architecture, not exactly apples and oranges, but the analogy is similar.
- Win 32 v. 64
As a side note, back to the Asia market, here is an infographic which iterates through the opportunities in those consumer markets. Very interesting.
- APJE Smartphone Vendor