It is rumored that Google will offer a partner program with incentives that allow a user to look at an object, recognize the object, and overlay or mock up the object.  This opens up amazing possibilities for partners, pushes sales for Google Glass, and it’s partners.

As an example, if a user walks up to a Redbox and looks at the device, one of two possibilities are true, if the third party vendor is not a partner, Google will provide an advertisement for competitive partner offerings like it’s own service.  If breakfast cereals partner with Google Glass, as you walk down the isle in your local market, you might see an overlay on some of the boxes, a piece to an invisible puzzle, if you buy all the boxes,and send the proof of purchase and the puzzle pieces, then you are entered in a contest to win ….

The overlay or mock up of a real world object with a virtual object  has limitless potential, all types of retail objects, even people walking on the street using Google Glass may see a tee shirt differently than you because there is a special print image and message that associates with the shirt.  Advertising, contests, promotions, and goofy tee-shirts are just the beginning.