Magazines are undervalued assets that need a rebirth

Time Warner Ends Talks With Meredith and Will Spin Off Time Inc. Into Separate Company – NYTimes.com.

The magazine industry have very undervalued properties, and need to be re-birthed in order to exponentially grow.  They don’t need to a face lift, but completely conceived, nothing like any executive has done before, not even remotely.  Magazines aren’t unprofitable because they are going extinct, they just are unable to pull themselves out of the tar pits.

Apologies, but a bit tired.  I would birth each magazine with a profitable model, including luring designs, and leveraging many of the resources that brought these magazines to the height of their glory.  Maybe for another post.

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