Tu Go’s technology is an intriguing approach:
- Mobile Co. Benefit: VoIP Data Transfer runs down your mobile provider minutes. It is unclear if it runs down both the data and the minutes; however, it is implied.
- Consumer Attractor, According to Company: Phone number goes with you where ever you go, and rings on smartphones, and computers that have the application launched.
- As an expansion to O2’s Tu Go there is an interesting opportunity where mobile companies that are also under the same umbrella company, like Verizon Wireless, and Verizon FiOS, can also ring your home phone . AT&T as a secondary example, may also may take advantage of this opportunity as they have both a wireless unit and ‘land line’ phones, through U-verse. I may be over thinking this idea, as Tu Go may be able to as easily link the number in your home to your ‘portable’ number, to ring them in parallel.
- Consumer potential detractor: Typically, the quality of VoIP is less, so other than the article stated consumer attractors, I am unsure the overwhelming benefit, even if the minutes are used instead of the data plan. The consumer can use their mobile phone in lieu of the the Tu Go application.