A Successful On-line News Media Business Model

When I went to click on a Wall Street Journal tweet, the URL brought me to a registration page, just to read the article.  This is an inhibitor to reading any of their articles, especially on a mobile device.  I just looked for another tweet from another periodical without a registration process, and read a similar article, typically, with the same headline.  The New York Times, so far, in my opinion, has amazing business model backed by great, unique and insightful content. Simply, the New York Times Business Model for Subscriptions: The first 10 articles are free to view per month, and after that, a starter rate of . 99 cents.  After reading a few articles, and citing them, I was hitting my monthly limit in no time.  I took out the credit card and paid, after a few frustrating, “You’ve reached your limit”, page.  No brainer, and believe I am most likely to continue, at the normal rate, when the starter rate expires.  The Financial Times and the Wall Street Journal want you to register BEFORE reading their articles, not even a preview.  The New York Times briefly experimented with showing the first paragraph of the article, then you must register.  Long story, short,  If the content is unique and insightful, you will be back for more, and more. I did a similar post on this subject when I contrasted the NYT verses the Financial Times. I am interested to review market news segmentations, e.g.  financial verses a general news periodical.  In this case, the Wall Street Journal tweet was a general news article, which I easily found another, similar article. Maybe the business model for financial periodicals have an alternate strategy?  I am not  buying it, in the literal or physical sense.  The New York Times Business Model just makes cents!

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