I read articles today about free Brick and Mortar in store WiFi to utilize tech to enhance in store experiences. Another article I read about Nike embedding tech to enhance their products echos manufacturers might want to continue to pursue embedding chips, such as Near Field Communications (NFC) in conjunction with in store WiFi to offer both programmable manufacturer rebates as well as in store sale offers turning window shoppers into sales.  WiFi  would not just entice the prospective shopper, but also provides manufacturers with the ability to update rebate offers as seasons and styles are shifted to help move stock.  A win for the consumer, manufacturer, and retailer.