Tag Archives: VOD

Hostess with the Mostest – Apple Siri, Amazon Alexa, Microsoft Cortana, Google Assistant

Application Integration Opportunities:

  • Microsoft Office, Google G Suite, Apple iWork
    • Advice is integrated within the application, proactive and reactive: When searching in Microsoft Edge, a blinking circle representing Cortana is illuminated.  Cortana says “I’ve collected similar articles on this topic.”  If selected, presents 10 similar results in a right panel to help you find what you need.
  • Personal Data Access and Management
    • The user can vocally access their personal data, and make modifications to that data; E.g. Add entries to their Calendar, and retrieve the current day’s agenda.

Platform Capabilities: Mobile Phone Advantage

Strengthen core telephonic capabilities where competition, Amazon and Microsoft, are relatively week.

  • Ability to record conversations, and push/store content in Cloud, e.g. iCloud.  Cloud Serverless recording mechanism dynamically tags a conversations with “Keywords” creating an Index to the conversation.  Users may search recording, and playback audio clips +/- 10 seconds before and after tagged occurrence.
Calls into the User’s Smartphones May Interact Directly with the Digital Assistant
  • Call Screening – The digital assistant asks for the name of the caller, purpose of the call, and if the matter is “Urgent”
    • A generic “purpose” response, or a list of caller purpose items can be supplied to the caller, e.g. 1) Schedule an Appointment
    • The smartphone’s user would receive the caller’s name, and the purpose as a message back to the UI from the call, currently in a ‘hold’ state,
    • The smartphone user may decide to accept the call, or reject the call and send the caller to voice mail.
  • A  caller may ask to schedule a meeting with the user, and the digital assistant may access the user’s calendar to determine availability.  The digital assistant may schedule a ‘tentative’ appointment within the user’s calendar.
    • If calendar indicates availability, a ‘tentative’ meeting will be entered. The smartphone user would have a list of tasks from the assistant, and one of the tasks is to ‘affirm’ availability of the meetings scheduled.
  • If a caller would like to know the address of the smartphone user’s office, the Digital Assistant may access a database of “generally available” information, and provide it. The Smartphone user may use applications like Google Keep, and any note tagged with a label “Open Access” may be accessible to any caller.
  • Custom business workflows may be triggered through the smartphone, such as “Pay by Phone”.  When a caller is calling a business user’s smartphone, the call goes to “voice mail” or “digital assistant” based on smartphone user’s configuration.  If the user reaches the “Digital Assistant”, there may be a list of options the user may perform, such as “Request for Service” appointment.  The caller would navigate through a voice recognition, one of many defined by the smartphone users’ workflows.

Platform Capabilities: Mobile Multimedia

Either through your mobile Smartphone, or through a portable speaker with voice recognition (VR).

  • Streaming media / music to portable device based on interactions with Digital Assistant.
  • Menu to navigate relevant (to you) news,  and Digital Assistant to read articles through your portable media device (without UI)

Third Party Partnerships: Adding User Base, and Expanding Capabilities

In the form of platform apps (abstraction), or 3rd party APIs which integrate into the Digital Assistant, allowing users to directly execute application commands, e.g. Play Spotify song, My Way by Frank Sinatra.

  • Any “Skill Set” with specialized knowledge: direct Q&A or instructional guidance  – e.g Home Improvement, Cooking
  • eCommerce Personalized Experience – Amazon
  • Home Automation – doors, thermostats
  • Music – Spotify
  • Navigate Set Top Box (STB) – e.g. find a program to watch
  • Video on Demand (VOD) – e.g. set to record entertainment

 

Amazon X-Ray Studios for Indie Movie Producers

I remember building a companion app for the Windows desktop that pulled music data from iTunes and Gracenote.   Gracenote boasts:

“Gracenote technology is at the heart of every great entertainment experience, and is supported by the largest source of music metadata on the planet..”

Gracenote, in conjunction with the iTunes API / data allowed me to personalize the user experience beyond what iTunes provided out of the box.   X-Ray IMDb on Amazon Video also enriches the experience of watching movies and television hosted on Amazon Video .

While watching a movie using Amazon Video, you can tap the screen, and get details about the specific scene, shown in the foreground as the media continues to play.

“Go behind the scenes of your favorite movies and TV shows with X-Ray, powered by IMDb.  Get instant access to cast photos, bios, and filmographies, soundtrack info, and trivia.  “

IMDb is an Amazon company, which in his infinite foresight, in 1998, Jeff Bezos, founder, owner and CEO of Amazon.com, struck a deal to buy IMDb outright for approximately $55 million and attach it to Amazon as a subsidiary, private company.

The Internet Movie Database (abbreviated IMDb) is an online database of information related to films, television programs and video games, including cast, production crew, fictional characters, biographies, plot summaries, trivia and reviews, operated by IMDb.com, Inc., a subsidiary of Amazon. As of June 2017, IMDb has approximately 4.4 million titles (including episodes), 8 million personalities in its database,[2] as well as 75 million registered users.


In Amazon’s infinite wisdom again, they are looking to stretch both X-Ray and the IMDb property to budding film artists looking to cultivate and mature their following.

Approach to Adoption of X-Ray IMDb  / Amazon Video

Amazon must empower artists and their representatives to update IMDb.  IMDBPro seems to enable just such capabilities such as:

Showcase yourself on IMDb & Amazon

Manage your photos and the credits you are Known For on IMDbPro, IMDb, and Amazon Video”
  1. How then is new media content, such as Actor’s photos, and Filmography [approved] and updated by IMDb.
  2. Furthermore, what is the selection process to get indie content [approved] and posted to Amazon video.  Is there a curation process whereby not every indie artist is hosted, e.g. creative selection process is driven by Amazon Video business.
  3. To expand the use of X-Ray powered by IMDb, what are the  options for alternate Media Players and Streamers?  e.g. is YouTube a possibility, hosting and streaming content embedded with X-Ray capabilities?  Does Amazon X-Ray enabled capabilities require the Amazon Video player?
X-Ray Current Support: Amazon Hosted and Streaming

X-Ray is available on the Amazon Video app in the US, UK, Germany, and Austria for thousands of titles on compatible devices including Amazon Fire Tablets and TV/Stick, iOS and Android mobile devices, and the web.    To access X-Ray, tap the screen or click on the Fire TV remote while the video is playing.”

Amazon X-Ray Studios, Video Editing/Integration Desktop Application

Indie producers may leverage X-Ray Studios to integrate IMDb overlay content to enhance their audience’s experience.   Timecodes are leveraged to sync up X-Ray content with the video content.

“In video production and filmmakingSMPTE timecode is used extensively for synchronization, and for logging and identifying material in recorded media. During filmmaking or video production shoot, the camera assistant will typically log the start and end timecodes of shots, and the data generated will be sent on to the editorial department for use in referencing those shots.”

All metadata regarding an Indie Video may be integrated into the video source / target file, and transcoding may be required to output the Amazon required media standard.

Amazon has slightly complicated the situation by creating an Amazon Web Service (AWS) called X-Ray which has completely no relation to the X-Ray service powered by IMDb.

Amazon could not be reached for comment.

Streaming Companies Provide the Power of their Platform to Any Content Provider

Streaming companies enable any digital entertainment producer to use branded, customized “copy” of the streaming platform to reach their audience, and potentially growth, exposure into new markets.

  • Direct competition with Google’s YouTube.
  • Microsoft to stretch SharePoint’s abilities re: video streaming, Video on Demand, and Broadcast Live, as well as it’s user licensing model, it could be another tool for entrepreneurs to offer any content creator a “Digital Entertainment Portal”.

Any content provider of digital media entertainment:

  • Broadcast Television Channels – e.g. CBS, NBC, SyFy
  • Independent digital media producers, e.g. currently using channels to reach a large audience, e.g. YouTube

The streaming company can create a portal wizard to buildcopy a streaming portal template.  The digital media producer uses web app widgets, similar to Microsoft SharePoint sites, to customize their portal to their digital media video / assets.  The Streaming “Portal” provider, as part of their service, handles the monetary transactions for customer subscriptions, or other business models supported.  In addition, the bandwidth load from streaming would be handled by the Streaming “Portal Provider”, a major benefit, leveraging the companies’ Content Delivery Network (CDN).

Anyone could apply for a partnership with the streaming company, and once approved, may use the tools provided by the streaming partner to spawn a new platform site around the customer  / producer’s content.

This new revenue stream of streaming companies platforms, such as Netflix and Amazon Instant, may be vastly multiplied using a “Partner Portal” model.

 

Verizon Poised to offer the Digital Media Food Chain: Content Creation to Distribution

The service, which Verizon only refers to as OTT, or over-the-top, named because it will be available to anyone with an Internet connection, as opposed to a television subscription, is the company’s big growth engine for the future. So far, the company has been mum on the details.

The telecom company is readying a mobile and online video service for launch in late summer, and a top exec says there’s nothing like it.

Verizon continues to line up video content from partners as well as through acquisitions, such as AOL.

Source: Verizon mulls mobile video that doesn’t eat into your data cap – CNET

Abundant Content: Selecting Your Movie / TV Show is Burdensome

Although content is still ‘King’, the side effect of Streaming Services aggressively rolling out content makes the connection between the ‘ideal’ content and consumer burdensome to initiate.

Streaming Services create a ‘funnel’ to get ‘ideal’ content to the consumer through the use of custom carousels and search.

5 minutes max, I stroll around the Streamers’ carousels for random movies or TV shows that catch my interest.  If I don’t find anything worthy to commit my time, I bounce to another streaming service, and repeat the process.

The problem is compounded when you add broadcast Content Channels: ABC, CBS, Comedy Central, HBO, SyFy,  USA, etc, in addition to Streamers like Amazon Instant and Netflix.

The cost of making a decision of which Movie/TV episode to watch comes down to a basic Microeconomic theory.

In order for the consumer to make an accurate assessment of Opportunity Cost, one has to consider ~ALL available options.

Therefore, the cost of making a decision is inefficient, and most importantly inaccurate due to the amount of Video On Demand, (VOD) repositories available to the consumer.

Opportunities to Curtail Consumer Search Time:

  • On demand chat with a Genre Aficionado, video or text chat, 24/7, an employee of the Streaming Service, or central service contracted to the Service.
  • More robust search that has the capacity to drill down on metadata.  E.g. Filter: N stars rating; Sort: ‘added’ date,
  • Add Closed Captioning  to Search metadata
  • Add object and facial recognition index of objects to Search; Open and Play media at time code. E.g. Nike Sneakers
  • ‘Mad Libs’ style secondary search; fill in fields such as leading actor or actress, director of photography, etc.
  • Inbox – recommendations ‘people’ have sent you, manual and automated messages.  Queue up Search results to notify you once per week.  User may send a message with a link to a movie.
  • Cross Video On Demand (VOD) libraries Searching.  Industry Standards derived and implemented.

Key to Success for Content Providers Offering Stand-Alone Web Subscription Services

CBS to Offer Stand-Alone Web Subscription Service – NYTimes.com.

The distribution channel must provide unique content through their channel or they run the risk of being a commodity rights owner that is only providing archived content.

Amazon brought it home for me when they hosted a single pilot produced by a partner production group. If the test markets had strong viewer ratings, more episodes can be ordered.

This will turn the dial from just an archive distribution rights platform ‘business model’, eventually a commodity, to a creative media value added service. This shifts the focus to creative content along the brand focus.

  • CBS produces or sponsors a pilot episode. CBS then advertises, short on air promos, web ads for the target demographic methods, etc. CBS gauges the popularity of the show. If market demand is strong, the provider can order more episodes.
  • Content providers can also provide unique content from their existing proprietary, content. ‘Web subscription only’ series episodes, available through their web subscription service.

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Netflix Brings in Unique Content through Brand Alignment Deals

It has been announced that Netflix will utilize several Marvel Comics / Universe content to broadly expand their unique streaming offering.  However, we will now look to see the new user interface to provide additional guidance for future potential content of it’s viewers.  A new Netflix user interface will guide your selection based upon ‘friend’ or ‘family profiles’ suggestions.  If this information is then aggregated by Netflix for Business Intelligence Analysis, we will see what content brands are requested most, by demographic categories, and then targeting these brands for acquisition of unique content deals.

Business Intelligence about our user’s content stream selections, in the aggregate, will drive future deals for unique content.

User Interface Usability and Video On Demand Content from Distribution Portals

Cable and phone companies are competing in their marketing campaigns for high speed and cost.  There are many more attributes, features, they can compare and contrast between their competition to show leading edge.  For example, the industry association may hire an independent user interface usability organization to show who’s system is the most user friendly, i.e. easier to use.  E.g. a study by an independent body declares N has the easiest system to use, and provides the most functionality.

Another measure of comparison between content distributors might be how much content is available on demand, roughly, for Free, Premium, and On Demand, Paid content.  I had all the providers in my area, and found that one interface made it easier to see how much content was available for video on demand, e.g. the user interface made their content more transparent, and it appeared one provider had significantly more content than another.  There are may features video content distributors can highlight in their commercial advertising with a bullet point scroll, video shot.  There are significant feature advantages that may differentiate these providers, and I don’t know why a comparison chart has not been made available.