Tag Archives: Video

Streaming Companies Provide the Power of their Platform to Any Content Provider

Streaming companies enable any digital entertainment producer to use branded, customized “copy” of the streaming platform to reach their audience, and potentially growth, exposure into new markets.

  • Direct competition with Google’s YouTube.
  • Microsoft to stretch SharePoint’s abilities re: video streaming, Video on Demand, and Broadcast Live, as well as it’s user licensing model, it could be another tool for entrepreneurs to offer any content creator a “Digital Entertainment Portal”.

Any content provider of digital media entertainment:

  • Broadcast Television Channels – e.g. CBS, NBC, SyFy
  • Independent digital media producers, e.g. currently using channels to reach a large audience, e.g. YouTube

The streaming company can create a portal wizard to buildcopy a streaming portal template.  The digital media producer uses web app widgets, similar to Microsoft SharePoint sites, to customize their portal to their digital media video / assets.  The Streaming “Portal” provider, as part of their service, handles the monetary transactions for customer subscriptions, or other business models supported.  In addition, the bandwidth load from streaming would be handled by the Streaming “Portal Provider”, a major benefit, leveraging the companies’ Content Delivery Network (CDN).

Anyone could apply for a partnership with the streaming company, and once approved, may use the tools provided by the streaming partner to spawn a new platform site around the customer  / producer’s content.

This new revenue stream of streaming companies platforms, such as Netflix and Amazon Instant, may be vastly multiplied using a “Partner Portal” model.

 

Video Streaming Services Roadmap for Content Suppliers, and Enhanced Portals

Netflix and Amazon Prime Movies use a scrolling carousel for their users to browse through their movies.  For Television series, web streaming services use a generic, series specific, image to articulate the whole series.  Movies simply show the cover of the movie box with options such as Play Trailer.

An augmented paradigm can help their viewers to select videos.  For Television, if the viewer selects a TV series, instead of showing a text description about the episodes listed for the seasons and episodes, each of the TV episodes for a season could be tiled across the screen.  The user first selects a season, and all the episodes for the season would be displayed in tile format.  If the user hovers over the episode image, the episode information could be displayed in a popup text box.   A “best scene in show” video clip can be played by the viewer.  “Best in Show” clips would be selected by the content provider’s expert media staff .

Going Beyond the Movie Trailer

If a user hovers over a movie box image, four small buttons popup over the image in the foreground and are accentuated.  The movie image gets dim in the background.  This viewing paradigm is similar to the cnet.com web site that uses the mechanism for viewing their stories, and for socializing their stories through Facebook, Twitter, Google+, and email.  Selecting one of the three buttons will play a ‘content expert’ or a ‘viewer’s choice, favorite scene’. The fourth button goes to the show details page of the movie, as it does today.  Using this media portal format introduces additional ‘value add’ by the content providers, and makes the service go beyond the streaming of video.  The value proposition is simple, customers get entertaining insights into a movie they MAY select to watch, and the web streaming service is perceived to be more than just streaming, the service is filled with knowledgeable, entertainment media staff.

The movie expertise provided by the video streaming service may grow into favorite movie quotes, and optionally accompanied sound bites. An actor’s filmography may be displayed in the details section of the movie, with the option to drill down to the media content, if available for streaming or purchase. Furthermore, streaming services may partner with established movie expertise web sites.  Amazon’s Instant Video integrates media expertise from their IMdb,  Amazon property.  Video streaming services offered today are very little beyond, finding a random movie that catches your eye, or search for your preconceived movie, and take a chance to watch it.    Very little value add, if any, is provided to the video watcher.  Any company dipping their toe into this space has significant opportunity to distinguish themselves from other existing services.   Specifically, the content owners that go to the web streaming service model.  They are the best positioned to provide significant value add to their line up.  Throwing a large video archive at consumers shows the tremendous depth of available videos, but may be daunting for the video streaming subscriber.  However, if the streaming service are providers of expertise around their owned content, such as TV series out takes, cast interviews, scrapped clips, and any pilots that the providers never aired are just a few ideas.

Welcome to the beginning of the web video streaming services that mature as more content owners push the envelope with their power to create content, and maximize the usability of their assets.

Players and Ball Tagged with WiFi for an Enhanced Sports Experience

I was reading about MLB’s iBeacon driven events that are in proximity to you, and receiving advertisements, or interactive content for the “physical event”.  As I’ve mentioned, I would like to see from my seat in the stands, a real time, dynamic score card, that shows me players trying to steal a base, as an example, or show me an error in progress, awesome.

One step further, feel the bone crushing view of a wide receiver driving the ball, and feel the wall of defense men stop me with a vibration, a jolt and real time video of the catch, and the eventual stop at the N yard line.  Put that in your XBox One, get in the game with enhanced realism never before experienced by a spectator.

Raspberry Pi Streaming Verses Amazon Instant Video, Apple / Google TV, and Netflix

I still can’t get over the fact that for 45 USD, you can take a Raspberry Pi board, and an RCA or HDMI cable, you can create a video streaming device and retrofit your existing Television.  Wow, amazing.  So, in short, does the value add of the graphical user interface, and the physical hardware of a device such as a streaming branded device, such as Apple, or Google TV, or web streaming only product, such as Amazon Instant Video, also offered on the Amazon Fire, outweigh the cost effective mechanism.  It’s all economics, and opportunity cost for you, i.e., a personal decision.  The only factors I would add into the mix, is you have both the web only and hardware specific devices in one cost effective device, which theoretically, someone could overly an inexpensive User Interface to access all four.  The Amazon Fire also offers the benefits of a Tablet.

The interfaces and devices are slick, so it’s a very tough decision.

Notes: Raspberry Pi BoardHDMI CableRaspberry Pi Quick Start Guide

Amazon Content Rich Advertising with Streaming Video & Audio

The Amazon advertising program should include a plugin for personal web sites and blogs that instead of getting a static image with a link to a movie, or song (with Album cover), the plug in, provided by Amazon, should have an option to have a static image, as per today, or:

  • Any movies, where trailers are available, especially for Amazon Instant Movies, have two formats for an associate plug-in.  The first plugin for low bandwidth sites, the user still continues to see a flattened image of the DVD case or CD album, but in addition, have two links, play trailer, or play music. 
  • The second, more content rich plugin, would have either one, or a rotating collection of playing trailers and/or music, with album image.  The trailer can play the standard or an abridge trailer, as defined in the settings. The music would play at the normal sample length, or an curtailed length, based on the settings.  Finally, there are two image overlays, one in the bottom left, the other in the right, but the user may click, the left has a More Info, the right says Buy @ Amazon.

The user would select a collection of songs as well as movie trailers, or the user may make multiple collections, that have movies, songs, or both.

This same Amazon Associates plugin for web sites or blogs, may be applied to other products, such as Audible.com and audio books with samples.  In the Amazon Associates Product Advertising API WSDL, I did not notice references to ‘sample’ or ‘Trailer’, so I do not think a third party can build this plugin or widget as of yet.

Multiple Video Feeds Give Arena Fans the Comforts of Home

Multiple Video Feeds Give Arena Fans the Comforts of Home – NYTimes.com.

And the crowd goes wild, unfortunately, yet again, I called it.  This idea is so last year.  I wrote an article about this idea last September; however, it seems this implementation is in it’s infancy, although, has merit for it’s progress alone. I commend the Nets for the attempt, score, two points!

Predicted Trends for the Coming Year 2013

Here are some possible new trends to take hold in the marketplace in the new year. Best wishes on a good year.

Business

1. The companies that enable advertising users to send text messages, and the option to cover the receivers charges, e.g. the following is a free text message from [your co.].  Recent NY Times article covering some aspect, Is Paying to Message Strangers a New Texting Business?

Consumer

2. The year of the new visual paradigm for smart devices, such as new shaped input devices like Google Project Glass, Glasses, or Microsoft’s competitive approach.

3. New shaped mobile phones, phones that bend, like the announced Nokia phone, or apparel phones, maybe even a Star Trek like comm link phone worn on the wrist or lapel. The bendable phones may fall flat, but I can see arm band phones, if they can be miniaturized, and flat enough to be non obtrusive to the clothing, may become quite popular, from a fashion trend, and eventually spanning to law and military use. If they are fitted with a ‘pull out’ bendable screen, pulling out the screen for video communications, and once pulled out and locked, they become rigid, and then snap right back in like a tape measure, might be very hot.  Of course, this may be an alternate to the Google type Glasses.

Business

4. Recall in the late 80s and 90s when biofeedback glasses with LEDs and music were the in thing to calm one’s self, as well as mood audio books are also a current theme for a specific market segment.  We’ve all also bear witness to these Planetarium, Pink Floyd shows of laser lights and music.  These concepts may transform themselves into the trend mainstream with 3D screens, music channels that coincide with 3D fractal images, and other cosmic displays of lights for parties or easy listening.  We may also see this approach the Google Glass mediums, as well as partial transformations of knock off Google Glasses, with this effect for the traveler and their commutes to their destinations.

Clubs, Codes, and Kids

5. A fashion trend I see coming about with teens and older, are do it yourself tattoos that use a paper that you can print and stick seamlessly on your skin, a combination of transparent paper, and an adhesive.  A program runs on any computer, and there will be all different types of programs that use their own PR type codes, or other coded Engrams, that would allow teens to encode messages on their tattoos, and the encrypted message can be read using a smartphone app and a camera. Post with your friends the decryption codes on a blog that you need to log in, and there is a new fashionable way to share secrets with your friends, or a club.  We’ve all seen kids with lick and stick tattoos.  The inhibitor to getting a real tattoo is parent permission, but these new stick on tattoos are just as cool, and you can change the codes of the tattoos.  If you have gifted programmers, they can programs that encode messages in a wide variety of images.  This may become main stream to main street.  Also, if you want to pledge a fraternity or sorority, you might get their encoded tattoos. I can see this easily morphing as an amusement park ticket entrance annual pass, where people don’t want to carry wallets, as an example, and can make them water resistant (days) for water park passes.

A note of caution: any idea can morph into something with a dark purpose,  but technology can be used for societies’ betterment or decrement. As we have wittnessed, ideas eventually surface and are implemented regardless of inhibitors. It’s not that ideas that are damaging, it’s what we choose to do with the idea.

Input Alternatives for the Gaming

6. Remember in Stargate, the T.V. show, where the Ancients would sit in a chair and touch this funky, jell like pad, on the chair console?  It was like the chair was reading the neural impulses from the hand to bring up maps, and your hand had the ability to be the Near Field Communications (NFC) device.  Anyway, look it up.  I don’t think that technology will be available with a large set of functions. Basic applications and devices are already in the field as a novelty gifts with minimal set of applications, e.g. move a ball with your mind.  However, it is possible the gaming industry can take this minimal set of inputs and transform them into a gaming console pad with little additional research, so the person which is playing has a more rapid input response, and therefore, it’s almost as if the game is one step ahead of your visual acuity processing the commands already sent to your hand. The gamer would see an obstruction on the screen and want to jump over it. A neurological impulse would be sent from the brain to react, that response today can be read by these type of novelty items we see in catalogs. What I am promoting is pushing these out and allow the public access to this more integrated experience, in a controlled, regulated way to the mainstream.

Hybrid Netbook and Laptop, Chromebook or other?

7. I was hoping the Cromebooks were a hybrid between a Netbook and a Laptop.  I have had very little experience with Cromebooks, and they may be like the following:  The user has a small local footprint of the latest operating system, as of the last time they logged onto the Virtual Machine OS Farm, that covers basic off-line operations, such as word processing, and a relatively small storage capacity, which may be a small to mid sized solid state drive, so when they are offline they have the capacity to work, e.g. a person goes out of range, or starts up where there is no WiFi. Once they are back in range of WiFi, the files and OS syncs up seamlessly to the user’s machine and the VM OS farm.

Advertisements, Entertainment, Hardware Partners, Netbooks, and 3D

8. Coming into the mainstream, 3D personal streaming entertainment to video distribution networks, using 3D Web Cameras like Minoru, which claim to be the World’s first 3D webcam. Aggressively using 3D as a medium by potentially partnering with hardware vendors on a few basic netbooks and enable integrateion of this 3D technology.  This Minoru 3D web camera is only 89 USD, and if someone initially commits to an advertising budget of 200 USD for an initial spend, for example, why not send them a totally integrated Netbook with this or a similar type of camera.  Netbooks base price are very inexpensive.

Advertising, Partnering, Video Editors, and Streaming

9. I did a post about this one, but I cannot believe no one grabbed at it and ran with it.  A business paradigm could be to take a program such as VLC from Video LAN Organization, create a plug in to a video editor, and a robust player, and modify or create a new video streaming platform with an interactive video. This technology will allow users to use this to apply new educational methods, or be used to advertise products.

Create a video editing plugin allowing a video editor to ‘rope around, and identify an object’ in one frame, and the plug in will recognize the movement of the object and mark and follow the object for 30 seconds x 60 FPS (Frames Per Second), and the user inserts a popup bubble containing a clickable link, and some Ad text. In playback mode, when a viewer hovers over the object in the video at a particular time index code, the popup ad will appear, is clickable and will launch an application and pass information, such as a browser and a URL.

This should be extremely easy to rollout and implement.  At this point, it would take a small team, and financial backing, based on all the cloud computing and storage available, they should be able to establish a video streaming platform and integrate a streaming player that uses their modified streaming plugin that accepts the new encoding that is slightly modified from industry standards. This new platform would allow this team to compete with local, national, and global advertisers, and get local, national, and international brands to advertise with them using this new attractive medium.

If the platform is created, the amateur videographer can make their video as per usual, partner with some of the branded companies’ objects in the video, e.g. clothing, highlight a few advertising partner objects during editing, insert the ad popup bubble with Ad text and the link, and then upload the video to the new or modified platform that is able to playback these new videos with the slightly different encoding.  The Video Player I used as an example is from a non-profit organization, composed of volunteers, developing and promoting free, open-source multimedia solutions.

This post may be added to over the next few days.

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YouTube Video Streams from Google Glasses with Advertising? Behind the Scenes on DVDs?

A phenomena of reality T.V. makes me come to realize that this idea may be of interest to a wide audience. Although I am personally not interested in reality television, using an image video stabilizer, I was a bit jealous yesterday. Someone was headed to the Caribbean, and I was a bit jealous for a moment, but then I became relieved because although I like the destination, the journey annoys me, but to each his or her own.  I can imagine celebrities, musicians, and anyone can put on their Google Glasses, and stream their video feed to e.g. You Tube, either sell the stream, like a singer or drummer, or even an audience member of a concert will promote their Google Glasses Stream, and even sell advertising on the bottom as YouTube currently performs with YouTube videos.  A model walking down the ‘catwalk’, and the list goes on.  Even auction you’re stream if you are a celebrity for charity?   Man, reality T.V.   Can also give a whole new meaning to behind the scenes on movie DVDs, from a Director to whomever is in a movie, cast or crew.

 

Freelance Streaming Video, Affiliate Advertising Innovation

As described in a previous post, see Streaming Video Freelance: Video Affiliate Network channels like Google Plus / YouTube, Facebook, Twitter and Viveo (everything from bar impromptu jams to concert events), I did not mention all the little bits to avoid issues such as all faces of the audience either need to have realtime face bluring technology similar to Facial recognition, or the people in the event must sign the waver, which might not be likely, so the solution will need a delayed streaming to allow blurring facial recognition software to work, and for some televised events, allow compliance to FCC regulations, edit introducing artificial intelligence (AI) word bleep insertion, and object recognition to blur the recognition of exposed body parts. 🙂 The ridiculously amazing advertising introduction: if a person signs up to allow to be seen, they could be picked if they are wearing a hat, sneakers, or certain brand of shirt, then if the AI object recognition picks up the object, a hue can accentuate the item, the viewer can pause the stream, click on the advertiser’s object on a video streaming tablet touch screen, and get a list of local and web distributors, prioritized by advertising, popularity, and rating.  Same goes for the red carpet events, and although not advertising dresses, suits, and accessories because of cost, it could enhance the event by again, pause, and get a blurb about the designer, the object and a link to the catalog or portfolio of the designer’s work. Introduces advertising revenue for on sight products. Even the videographers smartphone can have an addressable link to the product used to stream, as well as a small logo overlay which if clicked provides a profile of the videographer, and a brief portfolio of their work, all from a tablet application allowing the licensed distributor(s) a main channel in the center of the screen and small square boxes on the outer edge of the main window like PnP, and a person just taps on of the border boxed streams, and then that box becomes the stream that takes up the majority of the screen. The main window can have the absolute maximum fps for the device and the border windows may have half or a quarter of the allowed frames per second (fps), this way you still get to preview the alternate perspective streams, while watching the main stream. You can also auto hide the boarder preview streams to focus the user on the main stream and give them flexibility of alternate vantage points. The system may allow the videographer to bid for boarder alternate allowing placement of their streams in a particular corner, and frequency AS well as the user can have a ‘favorite’ freelancer videographer stream, and the system would allow for quicklinks to videographer streams the user knows will be at the event.

There is more in the predicted trends article for 2013.

Tweet Event Hashtag, Streaming Video: Your Own a Video Network and Ad Revenue

I envision a sporting event or concert where people are encouraged to Hashtag the event with a link to a proprietary streaming video application and ‘external viewers’ of the event can pick up your stream, your coverage of the event.  Perhaps the exclusive provider or distributor of the content, or licensee provides the streaming application which has Digital Rights Management (DRM) built in so the ‘external viewers’ or subscribers of the event can select one of many views, or feeds, and the DRM prevents the copy of the content, except for the ‘licensee’ who can archive the streamed content.  What do the smartphone viewers get who are producing this content?  Just like an affiliate advertising network, the content providers would be able to get a percentage of the views, CPC, duration of view, formula percentage, i.e. Cost Per View of advertising revenue produced, which can be derived by the licensee / distribution, if there are exclusive rights to the distribution.  A collective formula may be allowed, or subscribe to one of the licensees, with an approval process, such as there is for the Google Affiliate Network, where advertisers approve or deny distribution through your channel to collect proceeds from your coverage of the event.  Thanks goes to the New York Times regarding the NBC article and the exclusivity of their Olympic Coverage which sparked the neurons in my head to derive the idea.  Please also see the post: Freelance Streaming Video, Affiliate Advertising Innovation for more implementation details.