Tag Archives: Tweet

Twitter Trolls caused Salesforce to Walk Away from Deal? Google reCAPTCHA to the Rescue!?

According to CNBC’s “Mad Money” host Jim Cramer, Salesforce was turned off by a more fundamental problem that’s been hurting Twitter for years: trolls.

“What’s happened is, a lot of the bidders are looking at people with lots of followers and seeing the hatred,” Cramer said on CNBC’s “Squawk on the Street,” citing a recent conversation with Benioff. “I know that the haters reduce the value of the company…I know that Salesforce was very concerned about this notion.”

…Twitter’s troll problem isn’t anything new if you’ve been following the company for a while.”

Source: Twitter trolls caused Salesforce to walk away from deal – Business Insider

Anyone with a few neurons will recognize that bots on Twitter are a huge turnoff in some cases.  I like periodic famous quotes as much as the next person, but it seems like bots have invaded Twitter for a long time, and becomes a detractor to using the platform.  The solution in fact is quite easy, reCAPTCHA.  a web application that determines if the user is a human and not a robot.  Twitter users should be required to use an integrated reCAPTCHA Twitter DM, and/or as a “pinned”reCAPTCHA tweet that sticks to the top of your feed,  once a calendar week, and go through the “I’m not a robot” quick and easy process.

Additionally, an AI rules engine may identify particular patterns of Bot activity, flag it, and force the user to go through the Human validation process within 24 hours.  If users try to ‘get around’ the Bot\Human identification process,  maybe by tweaking their tweets, Google may employ AI machine learning algorithms to feed the “Bot” AI rules engine patterns.

Every Twitter user identified as “Human” would have the picture of the “Vitruvian Man” by  Leonardo da Vinci miniaturized, and placed next to the “Verified Account” check mark.  Maybe there’s a fig leaf too.

In addition, the user MAY declare it IS a bot, and there are certainly valid reasons to utilize bots.  Instead of the “Man” icon, Twitter may allow users to pick the bot icon, including the character from the TV show “Futurama”, Bender miniaturized.  Twitter could collect additional information on Bots for enhanced user experience, e.g. categories and subcategories

reCAPTCHA is owned by Google, so maybe, in some far out distant universe, a Doppelgänger Google would buy Twitter, and either phase out or integrate G+ with Twitter.

If trolls/bots are such a huge issue, why hasn’t Twitter addressed it?  What is Google using to deal with the issue?

The prescribed method seems too easy and cheap to implement, so I must be missing something.  Politics maybe?  Twitter calling upon a rival, Google (G+) to help craft a solution?

Yahoo’s Opportunity for Success: Entertainment & News Streams

Taking on Tumblir, showing top tweets, trends currently active, is Yahoo going to provide Business Intelligence (BI) for entertainment and news?  I see a paradigm emerging where there are one of several BI widgets to express a visual depliction of real time news and entertainment streams from several sources including active searches, and the popular tags of the moment.

It’s possible Yahoo becomes a dashboard of BI news and entertainment widgets allowing drilling into a deeper level.  One widget might be a pie chart, showing a dynamic view of categories of tags for feeds, e.g. world news.  Then the user can click and drill into that category showing by regional news.  Cloud tags could be another graphical representation deplicting entertainment categories by the celebrity name or topic.

Other BI widgets such as a stop light or rpm speedometer may show hot topics, such as immediate news where the threshold of tweets, searches, posts, exceeds a certain level, the odometer goes from green to red on alert news, tornado warning in your area, or hot topics of any kind. Yahoo needs to evolve their old jump page, and instead of a hogpog of old and new paradigms, proceed with a news and entertainment business intelligence dashboard, default and configurable.

In addition, BI widget streams may be customized based upon a user’s subscription feeds.

Twitter Client to Sort by Score and Time: Floating Your Best Tweets to the Top

I seem to have used a tool to add Twitter users with criteria tweets.  I now have to go back and read through all the tweets and deside which users to keep and which to ditch.

Once that is done, there are still some Twitter users I value more then others, as they provide ‘better’ tweets with information such that I consistently click on their links and want to know their information first.

It would be ideal to have a Twitter client that allows the sorting of tweets by score, then by time, adding a metadata score value to each Twitter user followed.  I click the user’s tweet link their score goes up by X amount.  If I favorite their tweet, the user’s score goes up by Y amount, and if I re-tweets another user, the followed user’s score goes up by Z amount.  X, Y, Z are configurable.  If this tool exists, please give me a shout.

Disseminate from the noise of social media.

Receive Ad Revenue from your Video Stream of Live Event Coverage

In the not to distant future, distribution rights holders of sporting events and concerts will encourage people to hashtag the event with a link to the event goers’ proprietary streaming video.   ‘External viewers’ of the event can pick up your stream, your coverage of the event.  The event goer providing their Unique Perspective video streaming coverage will receive Ad Revenue for their live stream, which will increase based upon viewership of their event coverage.

The exclusive distributor of the event content (licensee) provides a proprietary streaming application which has Digital Rights Management (DRM) built in so the ‘external viewers’ or subscribers of the event can select one of many view /  feeds, and the DRM prevents the copy of the content, except for the ‘licensee’ who can archive all the streamed content.

What do the “event goers” get who are producing this LIVE, ‘unique perspective‘ content?  Just like affiliate advertising networks, the content creators, and ‘in-part’ distributors would be able to derive revenue based on a number of factors, including  number of views, duration of views, etc.

The exclusive distributor / event licensee may curriate all content into a single platform, e.g. Event Smartphone / Tablet app, that enables those who aren’t at the event to see “ALL” streams in realtime, or after the event, On-Demand.

Also, don’t forget to stream those tailgate parties, and impromptu interviews.

Thanks goes to the New York Times regarding the NBC article and the exclusivity of their Olympic Coverage which sparked the neurons in my head to derive the idea.  Please also see the post: Freelance Streaming Video, Affiliate Advertising Innovation for more implementation details.