Netflix and Amazon Prime Movies use a scrolling carousel for their users to browse through their movies. For Television series, web streaming services use a generic, series specific, image to articulate the whole series. Movies simply show the cover of the movie box with options such as Play Trailer.
An augmented paradigm can help their viewers to select videos. For Television, if the viewer selects a TV series, instead of showing a text description about the episodes listed for the seasons and episodes, each of the TV episodes for a season could be tiled across the screen. The user first selects a season, and all the episodes for the season would be displayed in tile format. If the user hovers over the episode image, the episode information could be displayed in a popup text box. A “best scene in show” video clip can be played by the viewer. “Best in Show” clips would be selected by the content provider’s expert media staff .
Going Beyond the Movie Trailer
If a user hovers over a movie box image, four small buttons popup over the image in the foreground and are accentuated. The movie image gets dim in the background. This viewing paradigm is similar to the cnet.com web site that uses the mechanism for viewing their stories, and for socializing their stories through Facebook, Twitter, Google+, and email. Selecting one of the three buttons will play a ‘content expert’ or a ‘viewer’s choice, favorite scene’. The fourth button goes to the show details page of the movie, as it does today. Using this media portal format introduces additional ‘value add’ by the content providers, and makes the service go beyond the streaming of video. The value proposition is simple, customers get entertaining insights into a movie they MAY select to watch, and the web streaming service is perceived to be more than just streaming, the service is filled with knowledgeable, entertainment media staff.
The movie expertise provided by the video streaming service may grow into favorite movie quotes, and optionally accompanied sound bites. An actor’s filmography may be displayed in the details section of the movie, with the option to drill down to the media content, if available for streaming or purchase. Furthermore, streaming services may partner with established movie expertise web sites. Amazon’s Instant Video integrates media expertise from their IMdb, Amazon property. Video streaming services offered today are very little beyond, finding a random movie that catches your eye, or search for your preconceived movie, and take a chance to watch it. Very little value add, if any, is provided to the video watcher. Any company dipping their toe into this space has significant opportunity to distinguish themselves from other existing services. Specifically, the content owners that go to the web streaming service model. They are the best positioned to provide significant value add to their line up. Throwing a large video archive at consumers shows the tremendous depth of available videos, but may be daunting for the video streaming subscriber. However, if the streaming service are providers of expertise around their owned content, such as TV series out takes, cast interviews, scrapped clips, and any pilots that the providers never aired are just a few ideas.
Welcome to the beginning of the web video streaming services that mature as more content owners push the envelope with their power to create content, and maximize the usability of their assets.