Tag Archives: Netflix

Streaming Companies Provide the Power of their Platform to Any Content Provider

Streaming companies enable any digital entertainment producer to use branded, customized “copy” of the streaming platform to reach their audience, and potentially growth, exposure into new markets.

  • Direct competition with Google’s YouTube.
  • Microsoft to stretch SharePoint’s abilities re: video streaming, Video on Demand, and Broadcast Live, as well as it’s user licensing model, it could be another tool for entrepreneurs to offer any content creator a “Digital Entertainment Portal”.

Any content provider of digital media entertainment:

  • Broadcast Television Channels – e.g. CBS, NBC, SyFy
  • Independent digital media producers, e.g. currently using channels to reach a large audience, e.g. YouTube

The streaming company can create a portal wizard to buildcopy a streaming portal template.  The digital media producer uses web app widgets, similar to Microsoft SharePoint sites, to customize their portal to their digital media video / assets.  The Streaming “Portal” provider, as part of their service, handles the monetary transactions for customer subscriptions, or other business models supported.  In addition, the bandwidth load from streaming would be handled by the Streaming “Portal Provider”, a major benefit, leveraging the companies’ Content Delivery Network (CDN).

Anyone could apply for a partnership with the streaming company, and once approved, may use the tools provided by the streaming partner to spawn a new platform site around the customer  / producer’s content.

This new revenue stream of streaming companies platforms, such as Netflix and Amazon Instant, may be vastly multiplied using a “Partner Portal” model.

 

Abundant Content: Selecting Your Movie / TV Show is Burdensome

Although content is still ‘King’, the side effect of Streaming Services aggressively rolling out content makes the connection between the ‘ideal’ content and consumer burdensome to initiate.

Streaming Services create a ‘funnel’ to get ‘ideal’ content to the consumer through the use of custom carousels and search.

5 minutes max, I stroll around the Streamers’ carousels for random movies or TV shows that catch my interest.  If I don’t find anything worthy to commit my time, I bounce to another streaming service, and repeat the process.

The problem is compounded when you add broadcast Content Channels: ABC, CBS, Comedy Central, HBO, SyFy,  USA, etc, in addition to Streamers like Amazon Instant and Netflix.

The cost of making a decision of which Movie/TV episode to watch comes down to a basic Microeconomic theory.

In order for the consumer to make an accurate assessment of Opportunity Cost, one has to consider ~ALL available options.

Therefore, the cost of making a decision is inefficient, and most importantly inaccurate due to the amount of Video On Demand, (VOD) repositories available to the consumer.

Opportunities to Curtail Consumer Search Time:

  • On demand chat with a Genre Aficionado, video or text chat, 24/7, an employee of the Streaming Service, or central service contracted to the Service.
  • More robust search that has the capacity to drill down on metadata.  E.g. Filter: N stars rating; Sort: ‘added’ date,
  • Add Closed Captioning  to Search metadata
  • Add object and facial recognition index of objects to Search; Open and Play media at time code. E.g. Nike Sneakers
  • ‘Mad Libs’ style secondary search; fill in fields such as leading actor or actress, director of photography, etc.
  • Inbox – recommendations ‘people’ have sent you, manual and automated messages.  Queue up Search results to notify you once per week.  User may send a message with a link to a movie.
  • Cross Video On Demand (VOD) libraries Searching.  Industry Standards derived and implemented.

Entertainment Portals, and Opportunities for Target State

This posting is an assessment of the current state of entertainment portals, and opportunities for future, target states.  This post may be updated as additional portals are evaluated, and system capabilities are added. System capabilities listed maybe mutually exclusive.

Entertainment Portal Analysis in PDF Format

ENT Portal Delivery Model - Slide 1
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Movies I’ve seen that premiered in 2014 on the Silver Screen or through digital media platforms

Here’s a list of movies I’ve seen in 2014, in no particular order.

  1. The LEGO Movie (2014)
  2. X-Men: Days of Future Past (2014) – Awesome
  3. Dawn Of The Planet Of The Apes (2014)
  4. Guardians of the Galaxy (2014) – Awesome
  5. Live Die Repeat: Edge of Tomorrow (2014) – Awesome
  6. Captain America: The Winter Soldier (2014) – Mostly Awesome
  7. I Frankenstein – just saw last night, thanks Netflix
  8. Monuments Men
  9. 300: Rise of an Empire – entertaining
  10. The Amazing Spiderman 2 – strayed from the mother ship
  11. Maleficent – well done
  12. Lucy – entertaining
  13. Teenage Mutant Ninja Turtles
  14. The Maze Runner – entertaining, and slightly thought provoking
  15. Interstellar
  16. Mockingjay Part 1 – entertaining
  17. Exodus Gods And Kings- very entertaining
  18. The Hobbit 3 – well done
  19. Night At The Museum 3
  20. The Imitation Game  –  entertaining
  21. Into the Woods – good cast
  22. Nightcrawler

There are tons of movies from this year I haven’t seen, and don’t even know exist.  Maybe, Amazon Instant, Netflix, etc. will help make me aware of the movies I missed.  Maybe even post these movies for viewing soon.

Source list provided by Rotten Tomatoes and Wild about Movies.

Any others you can recommend?

Video Streaming Services Roadmap for Content Suppliers, and Enhanced Portals

Approved and Reviewed for Relevancy June 12th, 2017

Netflix and Amazon Prime Movies use a scrolling carousel for their users to browse through their movies.  For Television series, web streaming services use a generic, series specific, image to articulate the whole series.  Movies simply show the cover of the movie box with options such as Play Trailer.

An augmented paradigm can help their viewers to select videos.  For Television, if the viewer selects a TV series, instead of showing a text description about the episodes listed for the seasons and episodes, each of the TV episodes for a season could be tiled across the screen.  The user first selects a season, and all the episodes for the season would be displayed in tile format.  If the user hovers over the episode image, the episode information could be displayed in a popup text box.   A “best scene in show” video clip can be played by the viewer.  “Best in Show” clips would be selected by the content provider’s expert media staff .

Going Beyond the Movie Trailer

If a user hovers over a movie box image, four small buttons popup over the image in the foreground and are accentuated.  The movie image gets dim in the background.  This viewing paradigm is similar to the cnet.com web site that uses the mechanism for viewing their stories, and for socializing their stories through Facebook, Twitter, Google+, and email.  Selecting one of the three buttons will play a ‘content expert’ or a ‘viewer’s choice, favorite scene’. The fourth button goes to the show details page of the movie, as it does today.  Using this media portal format introduces additional ‘value add’ by the content providers, and makes the service go beyond the streaming of video.  The value proposition is simple, customers get entertaining insights into a movie they MAY select to watch, and the web streaming service is perceived to be more than just streaming, the service is filled with knowledgeable, entertainment media staff.

The movie expertise provided by the video streaming service may grow into favorite movie quotes, and optionally accompanied sound bites. An actor’s filmography may be displayed in the details section of the movie, with the option to drill down to the media content, if available for streaming or purchase. Furthermore, streaming services may partner with established movie expertise web sites.  Amazon’s Instant Video integrates media expertise from their IMdb,  Amazon property.  Video streaming services offered today are very little beyond, finding a random movie that catches your eye, or search for your preconceived movie, and take a chance to watch it.    Very little value add, if any, is provided to the video watcher.  Any company dipping their toe into this space has significant opportunity to distinguish themselves from other existing services.   Specifically, the content owners that go to the web streaming service model.  They are the best positioned to provide significant value add to their line up.  Throwing a large video archive at consumers shows the tremendous depth of available videos, but may be daunting for the video streaming subscriber.  However, if the streaming service are providers of expertise around their owned content, such as TV series out takes, cast interviews, scrapped clips, and any pilots that the providers never aired are just a few ideas.

Welcome to the beginning of the web video streaming services that mature as more content owners push the envelope with their power to create content, and maximize the usability of their assets.

Can Amazon leverage it’s IMDb asset and Alexa to guide your entertainment choices in a palatable way?  With Amazon’s brilliant implementation of X-Ray, one can only hope.

Netflix Brings in Unique Content through Brand Alignment Deals

It has been announced that Netflix will utilize several Marvel Comics / Universe content to broadly expand their unique streaming offering.  However, we will now look to see the new user interface to provide additional guidance for future potential content of it’s viewers.  A new Netflix user interface will guide your selection based upon ‘friend’ or ‘family profiles’ suggestions.  If this information is then aggregated by Netflix for Business Intelligence Analysis, we will see what content brands are requested most, by demographic categories, and then targeting these brands for acquisition of unique content deals.

Business Intelligence about our user’s content stream selections, in the aggregate, will drive future deals for unique content.

Raspberry Pi Streaming Verses Amazon Instant Video, Apple / Google TV, and Netflix

I still can’t get over the fact that for 45 USD, you can take a Raspberry Pi board, and an RCA or HDMI cable, you can create a video streaming device and retrofit your existing Television.  Wow, amazing.  So, in short, does the value add of the graphical user interface, and the physical hardware of a device such as a streaming branded device, such as Apple, or Google TV, or web streaming only product, such as Amazon Instant Video, also offered on the Amazon Fire, outweigh the cost effective mechanism.  It’s all economics, and opportunity cost for you, i.e., a personal decision.  The only factors I would add into the mix, is you have both the web only and hardware specific devices in one cost effective device, which theoretically, someone could overly an inexpensive User Interface to access all four.  The Amazon Fire also offers the benefits of a Tablet.

The interfaces and devices are slick, so it’s a very tough decision.

Notes: Raspberry Pi BoardHDMI CableRaspberry Pi Quick Start Guide

Opportunities for Viral Exposure of Amazon and Netflix Unique Content

It is completely unclear to me why Amazon and Netflix have not developed a widget that allows anyone with a blog, or website to incorporate a particular type of video player widget.  Amazon Associates does have static images for their movies so their associates can enable these plugins on their web sites.  There is also the opportunity to earn some revenue with click through as well as if the click through turns into revenue.  Netflix should also adopt a similar model.  It seems they advertise with select partners. 

What neither company has to drive more revenue is a video widget plugin that allows any blogger to embed it in their site, and plays a trailer of video, a 30 second clip, looped.  This video, once clicked, links to a free view of their  unique content video hosted on the vendor’s site.  The viewers are obligated to rate the video if they want to qualify for a discount.  If it’s a streaming video service such as Netflix,  the discount can be applied to a month of service, or if it’s the purchase of a movie on demand, the discount may be applied to another video of unique content.   They should also track back the revenue earned to the blogger site to pay a nominal referral fee.