Mobile Reoccurring Costs are Increasing.
The days of a “free phone upgrade” are behind us. Month over month costs to pay off your costly mobile device in conjunction with a group mobile data plan could put a dent into your monthly digital discretionary spending.
Help Cushion the Impact of the Costs
Why not create an affinity credit card partnered with a financial institution and …
- Mobile Operating System Co. (Apple [iOS] or Google [Android]
- Mobile Carrier Co. (AT&T, Sprint, T-Mobile, Verizon Wireless)
Every time you spend on the mobile affinity card, some portion of your purchase is subtracted from your mobile bill. In addition, cardholders receive a percentage off qualifying, digital purchases, such as Google Play apps, songs, music, movies, and the same for the iTunes store. Content providers must ‘opt-in’ to allow discounts for this purchase plan.
The incentive around the Mobile OS CC is in line with unlocked phones. OS CCs may reduce the cost of monthly use from the Mobile Carriers.
As with everyone else on the market creating these devices, it occurs to me that as mobile devices contain more and more memory, e.g. 1 GB RAM on the Samsung Galaxy S III and Apple iPhone 5 as well as adding CPU cores, especially with touchscreen keys and gestures, as well as ‘core or bundled applications’, it IS increasingly important to manage memory in mobile systems the way desktop or server systems manage memory. See Multi-level cache and Multi-core chips in the Wikipedia article CPU cache as two levels of complexity in working with expanding CPU and RAM sets. A person is already able to create delays in touch typing in these cool new devices as they have several to many applications running in parallel processing data. Beyond expanding the capacity of these devices, CPU and memory management has to be a key factor in maintaining the stability of these devices. Maybe this is already implement although not transparent in the specifications I have seen. Although at present, not as important, or glitzy in marketing literature to sell more devices, or currently negligible to the non-power user, it will become increasing transparent. At this stage, we are just ‘throwing bodies’ at the problem, i.e. adding more CPU and Memory capacity.
Mobile Adverting, Cost Per Acquisition, will grow and continue to apply to In-App purchases, from appliances from a distributor catalogue to a mobile application, virtual products, relatively open landscape for advertisers and reliable, affiliate networks should bloom. Good brand, easy integration capability affiliates are an exclusive membership, primarily an oligopoly at this point, ripe for expansion and VC.