The KODAKOne image rights management platform will create an encrypted, digital ledger of rights ownership for photographers to register both new and archive work that they can then license within the platform. KODAKCoin allows participating photographers to take part in a new economy for photography, receive payment for licensing their work immediately upon sale, and sell their work confidently on a secure blockchain [cryptocurrency] platform.
Source: KODAKOne platform and KODAKCoin | Kodak Graphic Communications Group
I’m really excited about these two technologies coming to fruition. I believe there are several companies already in the digital asset enforcement and management space, such as embedded digital watermarks, so I’m curious how Kodak and WENN Digital will:
- Crawl the digital landscape we call the Internet and identify potential infringements of licensing for specific digital photos.
- The ability to “automatically” notify the person(s) or legal business entity who have been flagged for the infringement.
- Enforcement of licensing or the removal of images.
I’m more skeptical re: Cryptocurrencies, such as Bitcoin. However, with KODAKCoin, it gives me more to reflect upon.
Based on the minimum information currently released:
This community [KODAKCoin] will be supported with a set of unique benefits only available by the issuance of KODAKCoin cryptocurrency via an SEC Regulated Initial Coin Offering (ICO).
Branded cryptocurrency could have some legitimate legs which are “relatable” to a wider audience of people who “don’t get it.” Kodak still has a solid brand, and a business model to integrate the coin.