Tag Archives: Google Play

Google Play and Search Integration: Maximized Revenue.

Simple Question.  I look at the simplified view of the Google Search home page, and see the most obvious thing missing is Google Play integration.  Yes, they have a Mobile tab, but even under More, there isn’t a section for Music.  Why wouldn’t Google have Google Play tab with / or without submenus to products on the Android OS.  Makes no sense to me.  It seems like a clear win for Google and the mobile platform.  From an anti-competitive standpoint, you could hide it in the   More menus, but I don’t think that may be necessary, if you believed that it may attract negative attention.  Why would’t you, at a minimum put Google Play market in the Google Search.  How much of the market share in technology is mobile?  This is insane to me that they haven’t linked Google Play to their main Search menus.  Even more fabulous, if they do a regular search, segregate, or at a minimum highlight the Google Play results integrated into all the other results, with the new description format when you look up a movie for example, and have a download Android application right from the search results, just as if Google Play was linked to Google Search. Yes, they do have a ‘Mobile’ menu tab, but that doesn’t touch the integration they can do.  It explicitly abstracted, where they would be able to drive more consumers to the Android markets, and revenues.  A short synopsis, Google has yet to truly integrate Android Mobile into its Search and that is missed revenue opportunity.