Tag Archives: business

Human Evolution: Technology Continues to Transform Socieities for Generations

In the last 20 years, I’ve observed technology trends, and Tech achievements have risen and fallen from the mainstream.  Tech has augmented our lives, and enhanced our human capabilities.  Our evolution will continue to be molded by technology and shape humanity for years to come.

Digital Asset Management (DAM)

Everything you might find on your computer from emails to video are digital assets.  Content from providers, team collaboration,  push and/or pull asset distribution, and archiving content are the workflows of DAM.

DAM solutions are rapidly going main stream as small to medium sized content providers look to take control of their content from ingestion to distribution.  Shared digital assets will continue to grow rapidly.  Pressure by stockholders to maximize use of digital assets to grow revenue will fuel initiatives to  globally share and maintain digital asset taxonomies.  For example, object recognition applied to image, sound and video assets will dynamically add tags to assets in an effort to index ever growing content.  If standard taxonomies are not globally adopted, and continually applied to assets, digital content stored will become, in essence, unusable.

The Internet of Things (IoT)

All devices across all business verticals will become ‘Smart’ devices with bidirectional data flow.  Outbound ‘Smart’ device data flow is funneled into repositories for analysis to produce dashboards, reporting, and rules suggestions.

Inbound ‘Smart’ device data can trigger actions on the device. Several devices may work in concert defined by ‘grouping’ e.g. Home: Environmental. Remote programming updates may be triggered by the analysis of data.

  • AI Rules Engine runs on ‘backend’.  Rules defined by Induction,  through data analysis, and human set parameters,  executed in sequence
  • Device optimization updates, presets on devices may be tuned based on ‘transaction’ history, feedback from user, and other ‘Smart’ devices.
  • Grouped ‘Smart’ devices, e.g. health monitors’ data uploaded, analyzed, and correlating across group.  Updated rules, and notifications triggered.
  • Manual user commands, ad hoc or scheduled

… as a Service

Cloud ‘Services’ enables scalability on demand, relatively lower cost [CapEx] overhead, offsite redundancy, etc.  Provides software solutions companies to rapidly deploy to Dev., Test, and Prod. environments.  Gaming, storage, and virtual machines are just a few of the ‘…as a service’ offerings.  IoT analysis may reveal a new need for another service.

Human Interface

  • Augmented Reality A.R.

Integrates user to surrounding environment with overlay images to your eyes to REpresent anything, e.g. Identifies surrounding people with Twitter handle/user name above their heads.  Interacts with smartphone for Inbound and outbound data flow.  May allow App and OS programmers to enable users to interact with their ‘traditional’ software in new ways, e,g. Microsoft Windows 8+, current interaction with ’tiles’, may shift from a two to three dimensional manipulation and view of the tiles.  Tiles (apps) pop up when, through object recognition, predefined characteristics match, e.g.  Looking at a bank check sent to you from the mail?  Your Bank of America tile / app may ask if you want to deposit the check right now?

  • Virtual Reality, V.R.

As more drones, for example, collect video footage, may be used for people to experience the landscapes, beaches, cities, mountains, and other features of a potential destination, which may lead to tourism.  In fact, travel agencies may purchase the V.R. Headsets, and subscribe to a library of V.R. content.  Repository platform would need to be created.  Specs for the ‘How To’ on collecting V.R. Video footage should be accessible.  Hathaway real estate offers a V.R. tour of the house, from their office.

Autonomous  Vehicles (Average Consumer or hobbyist)

  • Cars 
  • Drones
  • Satellites 

Social Media Evolution

Driving forces to integrate with society puts pressure on individuals to integrate with the collective social conscious.  As digital assets are published, people will lunge at the opportunity to self tag every digital asset both self and community shared assets.  Tagging on social media platforms is already going ahead.   Taxonomies are built, maintained and shared across social media platforms.  Systematically tagged [inanimate] objects occur using object recognition. Shared, and maintained global taxonomies not only store data on people and their associated meta data, (e,g,  shoe size, education level completed, HS photo,etc.) but also store meta data about groups of people, relationships and their tagged object data.

The taxonomies are analyzed and correlated, providing better, more concise demographic profiles.  These profiles can be used for 

  • Clinical trials data collection
  • Fast identification of potential outbreaks, used by the CDC
  • The creation and management of AI produced Hedge Funds
  • Solicitation of goods and services

Out of Compliance

These three dreaded words you are guaranteed to see more and more often.  As all aspects of our lives become meta data on a taxonomy tree, the analysis of information will make correlations which drive consumers and members of society ‘out of compliance’.  For example, pointers to your shared videos of you skydiving will get added to your personal taxonomy tree.  Your taxonomy tree will be available and mandatory to get life insurance from a tier 1 company.  Upon daily inspection of your tree by an insurance AI engine, a hazardous event was flagged. Notifications from your life insurance company reminding you ‘dangerous’ activities are not covered on your policy.  Two infractions may drive up your premiums.

LinkedIn Expansion: Live Video Chat for Screening \ Interview Process

A natural progression of the LinkedIn platform enables companies to screen / interview candidates using live, video chat sessions available within the expanded LinkedIn platform.  Companies may be able to more accurately filter candidates with this screening process.   Live video chat / interview sessions with the candidate  and the employer may be recorded, and linked as an ‘artifact’ of the posted role.

For each video chat session, the employer may ‘bookmark’, in real time, their HR question, and ‘bookmark’ the candidate’s answer.   Video interviews may be automatically parsed for the bookmarked Q&A, and record the conversation to text.

HR may perform the initial interview screening, and then forward on the video session, and transcribed Q&A text to the hiring manager.   The hiring manager may toggle through each Q&A, read and/or play the interview of that section.  Based on the review of the candidate Q&A, the hiring manager may select to move forward with the candidate to next steps (e.g. face to face), or reject the candidate.

The live, video chat interview session may be indexed for key words, and if both the prospective employer and the candidate allow, the indexed text may be searchable by other prospective employers or recruiters.  The conversation’s full transcript, and/or the Q&A text are also available for search and review.  Optionally, if the candidate has been rejected, they may choose to share their interview Q&A session with other potential candidates.  This may be an issue for the employer, so both the candidate and employer must agree to have this available to either your connections or the public.

Advertising Publisher Networks Make a Splash

Advertising Publisher Networks, A.P.N.s, are able to dynamically produce a splash page by ‘My Advertisers’ e.g. for your blog, so in addition to in-line advertising, a sponsors’ page may be dynamically produced, and all your advertisers may have their logo put in the splash page. In addition, the logo may be sized on the page relative to the CPC payout.  Each logo icon will have links to the companies or products being advertised.

Google Cloud Print: Charge for Your 3D Printer Use at Any Storefront

Google – Cloud Print. I know it’s just in beta at this moment, but I know these guys.  I also wrote a previous article about 3D printers in the Cloud not that long ago.  Coincidence?

The business model: connect your 3D printer(s) to Google’s Cloud Print, and allow people to print to your small storefront, stationary, or office supplies stores, as if they were printing two dimensional paper copies.

I wrote about the consumer taking their three dimensional models, and they have a wide range of ‘turnaround’ profit applications, as listed in my previous post.

Grid and Cloud Computing Going Head to Head: Profit for You

I was thinking about what was around before cloud computing.  I thought about mainframes and allocated computing cycles, then I thought about the SETI @ Home project with it’s transformation to grid or shared computing with Boinc.  Why did this seem to go by the wayside, or not maximized to become a secure cloud hosted by servers throughout the world.  A charge back model could have been created to allow users to receive monetary value for their compute cycles.  There are traditional answers which have halted it’s progress, however, there is a business model that allows anyone with a web host shared or leased, to turn a profit, such as Bloggers.

The world, from a personal computing standpoint, has progressed to laptops which have a highly utilized hibernate mode, which does not lend itself to leverage available compute cycles, because computers and the human processes that use computers are more efficient.  Laptops are just as powerful as our ‘old’ servers, and so our servers for project use have been relegated solely to the world of academia.

Although, I find extremely interesting, there is an opportunity where grid computing can have life once again, through blog hosted servers.  People who have blogs, which are hosted on servers other than WordPress.com or Google’s Blogger, have lower compute requirements for posting and serving up text and media then traditional apps hosted on web servers.  Hosted bloggers should be able to identify their utilization of their server, and calculate the ability to ‘lend’ server time.  In addition, a WordPress Plugin, for example, may be created as a User Interface, as well as a Boinc application interface.  A web server version of Boinc and a deployment binary package would need to be created and deployed on your web server.  At that point, WordPress APIs crafted as a plugin can be used to invoke the processing. Additional plugins or widgets for WordPress would allow for:

  • A widget on a blog side bar to display the results of a project your site ascribed to for grid computing, such as dynamic, refreshed charts and graphs
  • A plugin to embed short codes on blog pages to derive any information from the Boinc app client hosted on your Web Server.
  • A widget that allows YOUR customers to sign up, and short codes to display your charge back rates for allocation of your data streaming and CPU time.

Any project listed on the GridRepublic, or linked to by the Boinc Client from Berkeley is a potential client for your shared computing resource.  In fact, anyone, such as a game developer looking to lease cloud computing and storage resources may be a client.

The Boinc client hosted in a web server may, if engineered to parallel process, integrate in a cooperative of web hosted blog sites, for faster computing, and higher revenue margins.  This would be a phase two to the project, dividing up computing requirements to multiple servers.  An open source project for affiliate networking, and even Google Wallet, or coincidentally, PayPal, an Amazon company, may be used collect and then allocate funds based on a charge back formula to ‘affiliate’ web hosted blogs.  And this has never been tried before because?  Comments welcome.

Amazon Content Rich Advertising with Streaming Video & Audio

The Amazon advertising program should include a plugin for personal web sites and blogs that instead of getting a static image with a link to a movie, or song (with Album cover), the plug in, provided by Amazon, should have an option to have a static image, as per today, or:

  • Any movies, where trailers are available, especially for Amazon Instant Movies, have two formats for an associate plug-in.  The first plugin for low bandwidth sites, the user still continues to see a flattened image of the DVD case or CD album, but in addition, have two links, play trailer, or play music. 
  • The second, more content rich plugin, would have either one, or a rotating collection of playing trailers and/or music, with album image.  The trailer can play the standard or an abridge trailer, as defined in the settings. The music would play at the normal sample length, or an curtailed length, based on the settings.  Finally, there are two image overlays, one in the bottom left, the other in the right, but the user may click, the left has a More Info, the right says Buy @ Amazon.

The user would select a collection of songs as well as movie trailers, or the user may make multiple collections, that have movies, songs, or both.

This same Amazon Associates plugin for web sites or blogs, may be applied to other products, such as Audible.com and audio books with samples.  In the Amazon Associates Product Advertising API WSDL, I did not notice references to ‘sample’ or ‘Trailer’, so I do not think a third party can build this plugin or widget as of yet.

Microsoft Business Intelligence Whiteboard Prototype Potential

I just read an interesting article in BBC News – Microsoft unveils self-sketching whiteboard prototype, progressing Microsoft Business Intelligence, and I must concur and disagree with Brian Blau, a consultant analyst at Gartner, and is quoted in the article:

“The metrics have to be tailored for each one of these circumstances and companies are still likely to need experts in their own business to be able to run something like this if it’s to be useful.”

There are already Business Intelligence (BI) Analysts in most mid size to large firms across almost all sectors. These analysts already are creating custom reports using business intelligence tools, and then displaying these reports on multiple mediums.  The prototype, it seems, Microsoft is proposing should expand BI to C suite executives, and also enhance the existing abilities of BI analysts, that is the hope.  It does not seem the article is suggesting the removal of the Business Analysts; however, the hope in the BI world has been to try to get more executives to create dynamic reports, and visualizations.  Although, typically C Suite executives ask their BI Analysts to generate `canned`, defined reports executives can export to their Powerpoint presentations. If this new prototype medium is similar to the intuitiveness Microsoft has recently brought to the table with the Surface, it`s possible we may see more adventurous executives trying to create reports; however, that may create new problems.

Business Analysis typically use a language called SQL, or Structured Query Language, although some BI tools try to abstract that layer, and provide the senior BI analysts or execs the layer of abstraction they can use, and more easily understand.  Unfortunately, in many cases, a performance degredation occurs in generating the reports for any number of reasons, e.g. the executes create reports, which are well-meaning, but the non skilled execs not familiar with the intricacies of analytics, may create non-sensical reports, ie, ask the wrong questions, wastes database, or data warehouse resources, and eventually they get an answer to a question, which they didn`t mean to ask.

So in regards to Brian Blau`s quote, I would tend to agree with him after all, although the question C-Suite executives ask typically: I have all this information and technology, why can`t I access it directly.  Answer: the way the data is stored is typically in a way which requires SQL,  a skill set the C-Suite executives may not have or be very skilled at using.  It`s not the sexyness of the medium that will eventually make this work, although it will make the execs salivate, it`s a layer of abstraction from the complexity of the data, which is easy for anyone to use, and is extremely efficient.  Additionally, are advances in data warehouses which are making the analytical processing faster. We may be there, only time will tell.

Predicted Trends for the Coming Year 2013

Here are some possible new trends to take hold in the marketplace in the new year. Best wishes on a good year.

Business

1. The companies that enable advertising users to send text messages, and the option to cover the receivers charges, e.g. the following is a free text message from [your co.].  Recent NY Times article covering some aspect, Is Paying to Message Strangers a New Texting Business?

Consumer

2. The year of the new visual paradigm for smart devices, such as new shaped input devices like Google Project Glass, Glasses, or Microsoft’s competitive approach.

3. New shaped mobile phones, phones that bend, like the announced Nokia phone, or apparel phones, maybe even a Star Trek like comm link phone worn on the wrist or lapel. The bendable phones may fall flat, but I can see arm band phones, if they can be miniaturized, and flat enough to be non obtrusive to the clothing, may become quite popular, from a fashion trend, and eventually spanning to law and military use. If they are fitted with a ‘pull out’ bendable screen, pulling out the screen for video communications, and once pulled out and locked, they become rigid, and then snap right back in like a tape measure, might be very hot.  Of course, this may be an alternate to the Google type Glasses.

Business

4. Recall in the late 80s and 90s when biofeedback glasses with LEDs and music were the in thing to calm one’s self, as well as mood audio books are also a current theme for a specific market segment.  We’ve all also bear witness to these Planetarium, Pink Floyd shows of laser lights and music.  These concepts may transform themselves into the trend mainstream with 3D screens, music channels that coincide with 3D fractal images, and other cosmic displays of lights for parties or easy listening.  We may also see this approach the Google Glass mediums, as well as partial transformations of knock off Google Glasses, with this effect for the traveler and their commutes to their destinations.

Clubs, Codes, and Kids

5. A fashion trend I see coming about with teens and older, are do it yourself tattoos that use a paper that you can print and stick seamlessly on your skin, a combination of transparent paper, and an adhesive.  A program runs on any computer, and there will be all different types of programs that use their own PR type codes, or other coded Engrams, that would allow teens to encode messages on their tattoos, and the encrypted message can be read using a smartphone app and a camera. Post with your friends the decryption codes on a blog that you need to log in, and there is a new fashionable way to share secrets with your friends, or a club.  We’ve all seen kids with lick and stick tattoos.  The inhibitor to getting a real tattoo is parent permission, but these new stick on tattoos are just as cool, and you can change the codes of the tattoos.  If you have gifted programmers, they can programs that encode messages in a wide variety of images.  This may become main stream to main street.  Also, if you want to pledge a fraternity or sorority, you might get their encoded tattoos. I can see this easily morphing as an amusement park ticket entrance annual pass, where people don’t want to carry wallets, as an example, and can make them water resistant (days) for water park passes.

A note of caution: any idea can morph into something with a dark purpose,  but technology can be used for societies’ betterment or decrement. As we have wittnessed, ideas eventually surface and are implemented regardless of inhibitors. It’s not that ideas that are damaging, it’s what we choose to do with the idea.

Input Alternatives for the Gaming

6. Remember in Stargate, the T.V. show, where the Ancients would sit in a chair and touch this funky, jell like pad, on the chair console?  It was like the chair was reading the neural impulses from the hand to bring up maps, and your hand had the ability to be the Near Field Communications (NFC) device.  Anyway, look it up.  I don’t think that technology will be available with a large set of functions. Basic applications and devices are already in the field as a novelty gifts with minimal set of applications, e.g. move a ball with your mind.  However, it is possible the gaming industry can take this minimal set of inputs and transform them into a gaming console pad with little additional research, so the person which is playing has a more rapid input response, and therefore, it’s almost as if the game is one step ahead of your visual acuity processing the commands already sent to your hand. The gamer would see an obstruction on the screen and want to jump over it. A neurological impulse would be sent from the brain to react, that response today can be read by these type of novelty items we see in catalogs. What I am promoting is pushing these out and allow the public access to this more integrated experience, in a controlled, regulated way to the mainstream.

Hybrid Netbook and Laptop, Chromebook or other?

7. I was hoping the Cromebooks were a hybrid between a Netbook and a Laptop.  I have had very little experience with Cromebooks, and they may be like the following:  The user has a small local footprint of the latest operating system, as of the last time they logged onto the Virtual Machine OS Farm, that covers basic off-line operations, such as word processing, and a relatively small storage capacity, which may be a small to mid sized solid state drive, so when they are offline they have the capacity to work, e.g. a person goes out of range, or starts up where there is no WiFi. Once they are back in range of WiFi, the files and OS syncs up seamlessly to the user’s machine and the VM OS farm.

Advertisements, Entertainment, Hardware Partners, Netbooks, and 3D

8. Coming into the mainstream, 3D personal streaming entertainment to video distribution networks, using 3D Web Cameras like Minoru, which claim to be the World’s first 3D webcam. Aggressively using 3D as a medium by potentially partnering with hardware vendors on a few basic netbooks and enable integrateion of this 3D technology.  This Minoru 3D web camera is only 89 USD, and if someone initially commits to an advertising budget of 200 USD for an initial spend, for example, why not send them a totally integrated Netbook with this or a similar type of camera.  Netbooks base price are very inexpensive.

Advertising, Partnering, Video Editors, and Streaming

9. I did a post about this one, but I cannot believe no one grabbed at it and ran with it.  A business paradigm could be to take a program such as VLC from Video LAN Organization, create a plug in to a video editor, and a robust player, and modify or create a new video streaming platform with an interactive video. This technology will allow users to use this to apply new educational methods, or be used to advertise products.

Create a video editing plugin allowing a video editor to ‘rope around, and identify an object’ in one frame, and the plug in will recognize the movement of the object and mark and follow the object for 30 seconds x 60 FPS (Frames Per Second), and the user inserts a popup bubble containing a clickable link, and some Ad text. In playback mode, when a viewer hovers over the object in the video at a particular time index code, the popup ad will appear, is clickable and will launch an application and pass information, such as a browser and a URL.

This should be extremely easy to rollout and implement.  At this point, it would take a small team, and financial backing, based on all the cloud computing and storage available, they should be able to establish a video streaming platform and integrate a streaming player that uses their modified streaming plugin that accepts the new encoding that is slightly modified from industry standards. This new platform would allow this team to compete with local, national, and global advertisers, and get local, national, and international brands to advertise with them using this new attractive medium.

If the platform is created, the amateur videographer can make their video as per usual, partner with some of the branded companies’ objects in the video, e.g. clothing, highlight a few advertising partner objects during editing, insert the ad popup bubble with Ad text and the link, and then upload the video to the new or modified platform that is able to playback these new videos with the slightly different encoding.  The Video Player I used as an example is from a non-profit organization, composed of volunteers, developing and promoting free, open-source multimedia solutions.

This post may be added to over the next few days.

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Winning Business Model for On Line Periodicals: FT verse NYT

I’ve noticed that both the Financial Times and the New York Times seems to have articles I want to read, but the Financial Times, on clicking the title link in Twitter makes me take the time to register or become a subscriber, which discourages me to open the article even though it has an eye catching title.  On the other hand we have the New York Times, which also has eye catching titles, but allows me to read 10 articles a month without registering or subscribing.  The content was so good I became fustrated every time I reached my limit and eventually, since I quote them so much in my own blog posts (or students for school), they get me thinking about opportunities, I finally payed the initial .99 cents and also will probably renew for the $35 USD. It’s a good business model for online periodicals. The New York Times experimented with showing the first paragraph of the article as a preview to help move forward the consumer with the subscription purchase; however, that was not enough to entice me to purchase, AND only annoyed me further which caused me to want to go somewhere else for my news, a detraction to the content no matter what the preview said.  If the preview was very good, it almost enticed me, but it was  a detractor in a quantifiable way, outweighing the + & – of the psychological effect .

Thanks for sparking the idea Newsweek with your announcement, Newsweek Will End Print Magazine in 2013.  It has been floating around in for a while in my head, but thought it was fairly straight forward.  I was wondering why very periodical didn’t adopt the NYT #subscription   #business  model of how to charge for #periodicals .  Then I thought, maybe it’s just different cultures, different people, different mind sets on acquisition of news / media, which could still be true.  The Financial Times headquarters is in #London , #UK, but these periodicals both have diverse cultures where their headquarters are ‘posted’, so no that can’t be it.  Is it the target market?  No, not really both audiences seem very busy, time is money, so that can’t be it.  Maybe  the spark flashed, the New York Times #nytimes  just has a better approach to getting subscribers than the #financialtimes , so here’s the post I whipped up.

PostgreSQL / local database and SOA, mid tier for cloud solutions to improve performance

In an article I read from the NY Times, Salesforce.com may be making a play to banish Oracle as a supported platform. However, the system which might be interesting would be a PostgreSQL, or in memory database, acts as a local cache for the transaction based system, clears the local database records/cache after it uploads the ‘staged’ data from the local database to a cloud database where the data is ultimately stored. The activities on the local database should be fast, and the cloud database is a) data that may be transformed to any cloud based solution vendor(s), if necessary, if an SOA is built on top of the local database which communicates with the cloud via APIs. b) enables a local data-mart, if not transferred in real time, i.e. use a nightly transformation and have access to “day of” BI on a limited set of local data, c) again transaction performance and data segregation of the warehouse. This architecture is already in use at many firms, but I wanted to call it out. Another option is to use two cloud database solutions, one ‘local’ to your region, and one globally dispersed for performance and redundancy using an ETL, although I am not convinced this would be a great architecture.  The second cloud tier can be a transformation from the first for regulatory archiving, if required by law either for finance or DR (Disaster Recovery) policy.