Tag Archives: Advertising

2016 Olympics Rating are Down? Don’t Blame Streaming!

The 2016 Olympic opening ceremonies had just started, and I thought briefly about events I wanted to see.  I’m not a huge fan of the Olympics mostly because of the time commitment.  However, if I happen to be in front of the TV when the events are on, depending upon the event, I’m happy to watch, and can get drawn in easily.

As the Olympics unfolded, I caught a few minutes of an event here and there, just by happening to be in front of a TV.  Searching for any particular event never crossed my mind, even with the ease and power behind several powerful search engines like Bing and Google. The widgets built into search engine’s results showing Olympic standings in line with other search results was a great time saver.

However, why oh why didn’t the broadcasting network NBC create a calendar of Olympic 2016  events that can easily be imported into either Google Calendar, or Microsoft Outlook?  Even Star Trek fans are able to add a calendar to their Google Calendar for Star Dates.

Olympic ratings are hurting?  Any one of these organizations could have created a shared calendar for all or a subset of Olympic  events. Maybe you just want a calendar that shows all the aquatic events?

Olympic Team Sponsors from soda to fast food, why oh why did you paint your consumer goods with pictures of Javelin throwers and Swimmers, but didn’t put a QR code on the side of your containers that directs consumers to your sponsored team’s calendar schedule “importable” into Google Calendar, or Microsoft Outlook?

If sponsors, or the broadcasting network, NBC, would have created these shareable calendars, you now would had entered the personal calendars of the consumer.  A calendar entry pop-up may not only display what current competition is being fought, the body of the event may also contain [URL] links to stream the event live.  The body of the event may also contain links to each team player’s stats, and other interesting facts relating to the event.

Also, if a Team Sponsor is the one creating the custom calendar for the Olympic Events, like USA Swimming’s sponsor Marriott , the streaming live video events may now be controlled by the Sponsor, yes, all advertising during the streaming session would be controlled by the the Sponsor.  All Marriott!  The links in the team sponsor calendar entries may not only have their own streaming links to the live events, but include any feature rich, relevant related content.

There is the small matter of broadcast licensing Olympic Broadcasting Services (OBS)  and broadcaster exclusivity, but hey, everything is negotiable.  Not sure traditional broadcasting rules should apply in a world of video streaming.

All the millions sponsors spend, for an IT Project that could cost a fraction of their advertising budget, and add significant ROI, it boggles the mind why every sponsor isn’t out there doing this or something similar right now.  The tech is relatively inexpensive, and readily available, so why not now?  If you know of any implementations, please drop me a note.

One noted exception, the “Google app” [for the iPhone] leverages alerts for all types of things such as a warning on traffic conditions for your ride home to … the start of the Women’s beam Gymnastics Olympic event.   Select the alert, and opens up a ‘micro’ portal with people competing in the event, a detailed list of athlete profiles, including picture, country of origin, and metals won.  There is also a tab showing the event future schedule.

Building AI Is Hard—So Facebook Is Building AI That Builds AI

“…companies like Google and Facebook pay top dollar for some really smart people. Only a few hundred souls on Earth have the talent and the training needed to really push the state-of-the-art [AI] forward, and paying for these top minds is a lot like paying for an NFL quarterback. That’s a bottleneck in the continued progress of artificial intelligence. And it’s not the only one. Even the top researchers can’t build these services without trial and error on an enormous scale. To build a deep neural network that cracks the next big AI problem, researchers must first try countless options that don’t work, running each one across dozens and potentially hundreds of machines.”


This article represents a true picture of where we are today for the average consumer and producer of information, and the companies that repurpose information, e.g. in the form of advertisements.  
The advancement and current progress of Artificial Intelligence, Machine Learning, analogously paints a picture akin to the 1970s with computers that fill rooms, and accept punch cards as input.
Today’s consumers have mobile computing power that is on par to the whole rooms of the 1970s; however, “more compute power” in a tinier package may not be the path to AI sentience.  How AI algorithm models are computed might need to take an alternate approach.  
In a classical computation system, a bit would have to be in one state or the other. However quantum mechanics allows the qubit to be in a superposition of both states at the same time, a property which is fundamental to quantum computing.
The construction, and validation of Artificial Intelligence, Machine Learning, algorithm models should be engineered on a Quantum Computing framework.

Advertising Publisher Networks Make a Splash

Advertising Publisher Networks, A.P.N.s, are able to dynamically produce a splash page by ‘My Advertisers’ e.g. for your blog, so in addition to in-line advertising, a sponsors’ page may be dynamically produced, and all your advertisers may have their logo put in the splash page. In addition, the logo may be sized on the page relative to the CPC payout.  Each logo icon will have links to the companies or products being advertised.

BI Applied to YouTube Yields Value for Advertising, Marketing, & Sales

Google has scanned and indexed books, and showed the most commonly used words, and added meta data, based on book publishing year, genre, and so on.  It would be great to see that functionality come to YouTube.  Business Intelligence (BI) applied to video libraries yields profit for advertising, sales, and marketing.

Every video, in a batch process, gets analyzed for words used, as well as a word count per word, and there is meta data regarding the video, such as genre, and any other user provided information.  Then as videos get processed, a tag bubble cloud as the high level view shows dynamically the most commonly used words get bigger, and the relatively less appearing / said in the view get smaller.  Someone can then click on that word, and drill down to other information about the word, in a sense business intelligence about the word.  Advertisers, for example, may target certain classes, or word tags for their advertisements to appear.  Another profitable model may be to use this business intelligence for business presentations to understand what are the most frequently used words in business speeches, or presentations, based on a current time period, x and y dates, to track what are the buzz words, and even more granular, the business current buzz words of a specific sector, and global region.

Even the music industry can get into the act by getting ‘current phrases’ and incorporate them into their songs.

Opportunities for Viral Exposure of Amazon and Netflix Unique Content

It is completely unclear to me why Amazon and Netflix have not developed a widget that allows anyone with a blog, or website to incorporate a particular type of video player widget.  Amazon Associates does have static images for their movies so their associates can enable these plugins on their web sites.  There is also the opportunity to earn some revenue with click through as well as if the click through turns into revenue.  Netflix should also adopt a similar model.  It seems they advertise with select partners. 

What neither company has to drive more revenue is a video widget plugin that allows any blogger to embed it in their site, and plays a trailer of video, a 30 second clip, looped.  This video, once clicked, links to a free view of their  unique content video hosted on the vendor’s site.  The viewers are obligated to rate the video if they want to qualify for a discount.  If it’s a streaming video service such as Netflix,  the discount can be applied to a month of service, or if it’s the purchase of a movie on demand, the discount may be applied to another video of unique content.   They should also track back the revenue earned to the blogger site to pay a nominal referral fee.

Amazon Content Rich Advertising with Streaming Video & Audio

The Amazon advertising program should include a plugin for personal web sites and blogs that instead of getting a static image with a link to a movie, or song (with Album cover), the plug in, provided by Amazon, should have an option to have a static image, as per today, or:

  • Any movies, where trailers are available, especially for Amazon Instant Movies, have two formats for an associate plug-in.  The first plugin for low bandwidth sites, the user still continues to see a flattened image of the DVD case or CD album, but in addition, have two links, play trailer, or play music. 
  • The second, more content rich plugin, would have either one, or a rotating collection of playing trailers and/or music, with album image.  The trailer can play the standard or an abridge trailer, as defined in the settings. The music would play at the normal sample length, or an curtailed length, based on the settings.  Finally, there are two image overlays, one in the bottom left, the other in the right, but the user may click, the left has a More Info, the right says Buy @ Amazon.

The user would select a collection of songs as well as movie trailers, or the user may make multiple collections, that have movies, songs, or both.

This same Amazon Associates plugin for web sites or blogs, may be applied to other products, such as Audible.com and audio books with samples.  In the Amazon Associates Product Advertising API WSDL, I did not notice references to ‘sample’ or ‘Trailer’, so I do not think a third party can build this plugin or widget as of yet.

Reaping the Dividends of not produced Advertisements, Television, and Movie Scripts

In an article from the New York Times, Dickens, Austen and Twain, Through a Digital Lens, they discussed may forms of Big Data analysis, including the popular studies from Google’s Book scanning project, which according to the article scanned 20 million books, and the site is used 50 times a minute.  Other studies sited in the article stated movie quotes from the Internet Movie Database, IMDb, as well as looking at advertising slogans raised questions regarding the search algorithms and the people who create them.

Quantitative tools in the humanities and the social sciences, as in other fields, are most powerful when they are controlled by an intelligent human. Experts with deep knowledge of a subject are needed to ask the right questions and to recognize the shortcomings of statistical models.

“You’ll always need both,” says Mr. Jockers, the literary quant. “But we’re at a moment now when there is much greater acceptance of these methods than in the past. There will come a time when this kind of analysis is just part of the tool kit in the humanities, as in every other discipline.”

In the article, it surfaces as a ‘tread lightly’ warning; however, it sounds like an inevitable, troubling, and tantalizing forbidden fruit.  Part of me would recommend scanning in all types of scripts, from Television Shows, Advertisements, and Movie Scripts, produced and also not aired.  There could even be a profitable model to this, and at the same time, make the person asking the questions think real hard on the question before asking, because every answer has a price.  If you put in all of the above scripts into an indexable data warehouse, associate a cost assigned per production company to charge back to the user and provide the fee to the production company if a) the abbreviated content shows up in a search as a line item and b) if the full content is selected by the user to be displayed with the indexable content selected and shown in it’s context.  Two separate pricing models are used for each type, so each action comes with a price.  On the positive side, there are creative talents that went into the creation of the script, and the production company that was able to acquire the script if produced or not, will still reap dividends from the creative artist that produced the script. There are already sites that contain script libraries, so a transformation would be required to utilize the scattered site libraries for analytical processing. Each feed would be allowed to have charge back for the library access, and a fee margin per hit.

Predicted Trends for the Coming Year 2013

Here are some possible new trends to take hold in the marketplace in the new year. Best wishes on a good year.

Business

1. The companies that enable advertising users to send text messages, and the option to cover the receivers charges, e.g. the following is a free text message from [your co.].  Recent NY Times article covering some aspect, Is Paying to Message Strangers a New Texting Business?

Consumer

2. The year of the new visual paradigm for smart devices, such as new shaped input devices like Google Project Glass, Glasses, or Microsoft’s competitive approach.

3. New shaped mobile phones, phones that bend, like the announced Nokia phone, or apparel phones, maybe even a Star Trek like comm link phone worn on the wrist or lapel. The bendable phones may fall flat, but I can see arm band phones, if they can be miniaturized, and flat enough to be non obtrusive to the clothing, may become quite popular, from a fashion trend, and eventually spanning to law and military use. If they are fitted with a ‘pull out’ bendable screen, pulling out the screen for video communications, and once pulled out and locked, they become rigid, and then snap right back in like a tape measure, might be very hot.  Of course, this may be an alternate to the Google type Glasses.

Business

4. Recall in the late 80s and 90s when biofeedback glasses with LEDs and music were the in thing to calm one’s self, as well as mood audio books are also a current theme for a specific market segment.  We’ve all also bear witness to these Planetarium, Pink Floyd shows of laser lights and music.  These concepts may transform themselves into the trend mainstream with 3D screens, music channels that coincide with 3D fractal images, and other cosmic displays of lights for parties or easy listening.  We may also see this approach the Google Glass mediums, as well as partial transformations of knock off Google Glasses, with this effect for the traveler and their commutes to their destinations.

Clubs, Codes, and Kids

5. A fashion trend I see coming about with teens and older, are do it yourself tattoos that use a paper that you can print and stick seamlessly on your skin, a combination of transparent paper, and an adhesive.  A program runs on any computer, and there will be all different types of programs that use their own PR type codes, or other coded Engrams, that would allow teens to encode messages on their tattoos, and the encrypted message can be read using a smartphone app and a camera. Post with your friends the decryption codes on a blog that you need to log in, and there is a new fashionable way to share secrets with your friends, or a club.  We’ve all seen kids with lick and stick tattoos.  The inhibitor to getting a real tattoo is parent permission, but these new stick on tattoos are just as cool, and you can change the codes of the tattoos.  If you have gifted programmers, they can programs that encode messages in a wide variety of images.  This may become main stream to main street.  Also, if you want to pledge a fraternity or sorority, you might get their encoded tattoos. I can see this easily morphing as an amusement park ticket entrance annual pass, where people don’t want to carry wallets, as an example, and can make them water resistant (days) for water park passes.

A note of caution: any idea can morph into something with a dark purpose,  but technology can be used for societies’ betterment or decrement. As we have wittnessed, ideas eventually surface and are implemented regardless of inhibitors. It’s not that ideas that are damaging, it’s what we choose to do with the idea.

Input Alternatives for the Gaming

6. Remember in Stargate, the T.V. show, where the Ancients would sit in a chair and touch this funky, jell like pad, on the chair console?  It was like the chair was reading the neural impulses from the hand to bring up maps, and your hand had the ability to be the Near Field Communications (NFC) device.  Anyway, look it up.  I don’t think that technology will be available with a large set of functions. Basic applications and devices are already in the field as a novelty gifts with minimal set of applications, e.g. move a ball with your mind.  However, it is possible the gaming industry can take this minimal set of inputs and transform them into a gaming console pad with little additional research, so the person which is playing has a more rapid input response, and therefore, it’s almost as if the game is one step ahead of your visual acuity processing the commands already sent to your hand. The gamer would see an obstruction on the screen and want to jump over it. A neurological impulse would be sent from the brain to react, that response today can be read by these type of novelty items we see in catalogs. What I am promoting is pushing these out and allow the public access to this more integrated experience, in a controlled, regulated way to the mainstream.

Hybrid Netbook and Laptop, Chromebook or other?

7. I was hoping the Cromebooks were a hybrid between a Netbook and a Laptop.  I have had very little experience with Cromebooks, and they may be like the following:  The user has a small local footprint of the latest operating system, as of the last time they logged onto the Virtual Machine OS Farm, that covers basic off-line operations, such as word processing, and a relatively small storage capacity, which may be a small to mid sized solid state drive, so when they are offline they have the capacity to work, e.g. a person goes out of range, or starts up where there is no WiFi. Once they are back in range of WiFi, the files and OS syncs up seamlessly to the user’s machine and the VM OS farm.

Advertisements, Entertainment, Hardware Partners, Netbooks, and 3D

8. Coming into the mainstream, 3D personal streaming entertainment to video distribution networks, using 3D Web Cameras like Minoru, which claim to be the World’s first 3D webcam. Aggressively using 3D as a medium by potentially partnering with hardware vendors on a few basic netbooks and enable integrateion of this 3D technology.  This Minoru 3D web camera is only 89 USD, and if someone initially commits to an advertising budget of 200 USD for an initial spend, for example, why not send them a totally integrated Netbook with this or a similar type of camera.  Netbooks base price are very inexpensive.

Advertising, Partnering, Video Editors, and Streaming

9. I did a post about this one, but I cannot believe no one grabbed at it and ran with it.  A business paradigm could be to take a program such as VLC from Video LAN Organization, create a plug in to a video editor, and a robust player, and modify or create a new video streaming platform with an interactive video. This technology will allow users to use this to apply new educational methods, or be used to advertise products.

Create a video editing plugin allowing a video editor to ‘rope around, and identify an object’ in one frame, and the plug in will recognize the movement of the object and mark and follow the object for 30 seconds x 60 FPS (Frames Per Second), and the user inserts a popup bubble containing a clickable link, and some Ad text. In playback mode, when a viewer hovers over the object in the video at a particular time index code, the popup ad will appear, is clickable and will launch an application and pass information, such as a browser and a URL.

This should be extremely easy to rollout and implement.  At this point, it would take a small team, and financial backing, based on all the cloud computing and storage available, they should be able to establish a video streaming platform and integrate a streaming player that uses their modified streaming plugin that accepts the new encoding that is slightly modified from industry standards. This new platform would allow this team to compete with local, national, and global advertisers, and get local, national, and international brands to advertise with them using this new attractive medium.

If the platform is created, the amateur videographer can make their video as per usual, partner with some of the branded companies’ objects in the video, e.g. clothing, highlight a few advertising partner objects during editing, insert the ad popup bubble with Ad text and the link, and then upload the video to the new or modified platform that is able to playback these new videos with the slightly different encoding.  The Video Player I used as an example is from a non-profit organization, composed of volunteers, developing and promoting free, open-source multimedia solutions.

This post may be added to over the next few days.

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Facebook Trying to Kill Off Instagram?

So, the obvious thing here is Facebook wants to kill Off Instagram.  You think core users, won’t care, possibly?  Is it even legal, their new terms of service, questionable, with adding the bit regarding minors being included.  So why buy Instagram, and put outrageous terms to the very popular service.  One reason might be a common tale, where a suitor company will buy what it projects has high market share they are already, or plan on getting into, to allow them to grab mass market share.  The suitor company may already be in the market, and simply can capitalize on their resources, e.g. staff, technology, and then try to run the ship aground, i.e. sabotage. demoting the acquired company by putting a poor taste in the customers path, and the original suitor company offers an alternate path, which attracts the customer base to convert.  Some of the articles in the New York Times, What Instagram’s New Terms of Service Mean for You and an a Mashable OP-ED piece, Instagram Will Basically Sign Your Life Away imply picking up your pitchforks and rally us around Instagram, and apply a crowd mentality to trample yourself away from Instagram.

If this is the Facebook / Instagram business model, as these folk are interpreting the requirements, I am not so personally keen on my daughter using Instagram, and her showing up in an advertisement, as I think I read this bit from the interpreted TOS.  I don’t think the kid would be too keen either, probably for a different reason then her Father.  Advertisements can be taken out of context, or you may loose control of how your face is integrated with a product or service, and might not necessarily agree with its use.  Talk about your type-casting.  A teen shows up in an advertisement for acne, she doesn’t know about the advertisement until it’s posed on her locker, and this is a relatively innocent example..  In addition, a capitalistic kid would say, “I am not particularly keen on my face, or pictures showing up somewhere without my permission, but hey, where is my cut.”

There are already established platforms that sell photographer’s photos through established licencing models, and sure, that may be another more viable model for the Facebook / Instagram folks, but hey, I am just a man with a keyboard, and half a brain.

– Zaphod Beeblebrox

When Only Money Talks in SEO & Online Advertising

It seems to me in my last few years of experience, when you want to be heard on the Internet, you can have the best Keywords, Metadata, SEO Title, and Metadata, and your placement in the search IS only if you pay for the advertising to the company running the platform.  You actively pay for advertising, you go to the top of the list, and they tell you if you bid X you will be placed at #1 ranking. That should advance your hit rate in a calculation.  If you have a placement of 1, and a high click through rate on the search engine, that should also effect your placement in the search engine when you don’t advertise, if you have similar SEO keywords, metadata, and click through rate, because after all, the relevancy has not changed, so mathematically it should be at equilibrium.  It’s just how much you are paying that changes.  I will quote one of my favorite movies yet again, Moneyball.

Billy Beane: No! What’s the problem, Barry?
Scout Barry: We need three eight home runs, a hundred twenty R.B.I’s and forty seven…
Billy Beane: Aaahhh! The problem we’re trying to solve is that there are rich teams and there are poor teams, then there’s fifty feet of crap, and then there’s us. It’s an unfair game… We got to think differently.

 

People, we have to think differently, out of the box, if you want…full stop.  It’s like the Mofia is running the Advertising Online, muscling you, a shakedown for a payment to be heard, and if it only suits their political agenda to top off. We have two companies, with no disrespect, but it’s an oligopoly, essentially, Microsoft Ads Bing and Google Ads.  This is as close to anti-trust as possible, and although I think Google AdWords has an amazing platform, and in favor of both parties, because my mantra is all perspectives are valid, this is Ironic, in this case, it’s Microsoft who might have a case against Google in an Anti-trust suit, and I like them both.  Guess what, it’s a case for every single advertising agency, a class action law suit, which could even involve SEO Experts paid to help the advertisers.

Thanks goes to @JFGariepy, Sir J.-François Gariépy for sparking the idea.