Microsoft’s Skype began rolling out an ‘upgrade’ to replace Lync yesterday. Are there any additional revenue opportunities for Skype going beyond the Business licensing fee for Office 365?
Look no further than the artifact of a chat, the conversation. This applies to any chat solution. Getting beyond the ‘privacy’ issues, the Skype app may directly feed into a blog using a blog plugin.
This plugin will allow a user to connect to a Skype account. User defined settings would store Skype creds. in the Blog ‘Settings’ menu.
The plugin will install a new type of Blog ‘object’ called the Chat Conversation, or just Conversations. For each Skype chat log imported, there will be a correlated [post] conversation. Once there is a conversation posted, the Blog Admin may go into the ‘Conversation’ post, and update the post with any tags they see fit. The imported Conversation is, by default, set to a status of Pending. An accompanying widget will be installed, giving the blog a ‘Skype Conversation’ sidebar widget. The widget produces a ‘Conversations’ Tag Cloud. If a tag is selected, the UI will list any conversations that contain the selected tag.
There may need to be a disclosure manually on the ‘Conversation’ [post]. For each post, the admin would need to check the box that says as required by law, all participants of this conversation were notified the conversation was recorded and stored with public access. Conversely, ‘Conversations’ may be set to password protected upon upload.
Alternatively, export the text of the conversation from Skype, import into blog post, tag, and update with Public, or Password Protected. The drawback is the conversations are now bucketed with all the posts, and conversation tags are not separated from other posts. A ‘Conversation’ may not only contain text, but audio, video, desktop sharing, etc. as well. The limits may be on the Skype client, and what can it export. Also, this implies the Skype Conversation and all of its components (audio, video, text) may be saved either on the desktop, or the Skype ‘Cloud Data Services’.