“Please give me the bird’s eye view.”
“Please give me the bird’s eye view.”
Artificial Intelligent (AI) “Assistants”, or “Bots” are taken to the ‘next level’ when the assistant becomes a proactive entity based on the input from human intelligent experts that grows with machine learning.
Even the implication of an ‘Assistant’ v. ‘Life Partner’ implies a greater degree of dynamic, and proactive interaction. The cross over to becoming ‘Life Partner’ is when we go ‘above and beyond’ to help our partners succeed, or even survive the day to day.
Once we experience our current [digital, mobile] ‘assistants’ positively influencing our lives in a more intelligent, proactive manner, an emotional bond ‘grows’, and the investment in this technology will also expand.
Practical Applications Range:
IBM has a cognitive cloud of AI solutions leveraging IBM’s Watson. Most/All of the 18 web applications they have hosted (with source) are driven by human interactive triggers, as with the “Natural Language Classifier”, which helps build a question-and-answer repository.
There are four bits that need to occur to accelerate adoption of the ‘AI Life Partner’:
Our AI ‘Life Partners’ may grow in knowledge, and mature the relationship between man and machine. Incorporating derived rules leveraging machine learning, without input of a human expert, will come with risk and reward.
Amazon, Google, IBM and Microsoft are using high salaries and games pitting humans against computers to try to claim the standard on which all companies will build their A.I. technology.
In this fight — no doubt in its early stages — the big tech companies are engaged in tit-for-tat publicity stunts, circling the same start-ups that could provide the technology pieces they are missing and, perhaps most important, trying to hire the same brains.
For years, tech companies have used man-versus-machine competitions to show they are making progress on A.I. In 1997, an IBM computer beat the chess champion Garry Kasparov. Five years ago, IBM went even further when its Watson system won a three-day match on the television trivia show “Jeopardy!” Today, Watson is the centerpiece of IBM’s A.I. efforts.
Today, only about 1 percent of all software apps have A.I. features, IDC estimates. By 2018, IDC predicts, at least 50 percent of developers will include A.I. features in what they create.
The next “tit-for-tat” publicity stunt should most definitely be a battle with robots, exactly like BattleBots, except…
Content is king. It seems to be resonating throughout the Entertainment universes. Fantastic! Content creators managing their content through licensing, and through their own distribution channel(s). The creation of short clips to entice viewers. Of course, navigation to view content on a revolving carousel.
The entertainment industry has had successful initiatives in marketing their own content. and licensing their content for distribution and viewing to consumers.
Sitting in your living room with VR headsets, enabling you to socialize before virtually entering the Theater. Virtual meet ups for discussion / interaction around Genre, e.g. Action, Sci-Fi; or Adhoc meet ups, ‘e.g. by Actor, or Movie interests
Enable a viewer to select, and rotate perspectives of the actors/actress currently in the scene.
Another creative way to match up viewer with media beyond the ‘Carousel’: Design games around the content provider’s owned or licensed content. It will make for a more enriched experience, and help the viewer find their entertainment for the evening. Even put together a licensing relationship with Hasbro for a spin off Trivial Pursuit. ‘Sponsored puzzles’ like on ‘Wheel of Fortune‘ may help to bring in Advertising dollars. Or a licensing deal with Screenlife, makers of Scene It?, Looks like Screenlife is a Paramount property, small world.
It is rumored that Google will offer a partner program with incentives that allow a user to look at an object, recognize the object, and overlay or mock up the object. This opens up amazing possibilities for partners, pushes sales for Google Glass, and it’s partners.
As an example, if a user walks up to a Redbox and looks at the device, one of two possibilities are true, if the third party vendor is not a partner, Google will provide an advertisement for competitive partner offerings like it’s own service. If breakfast cereals partner with Google Glass, as you walk down the isle in your local market, you might see an overlay on some of the boxes, a piece to an invisible puzzle, if you buy all the boxes,and send the proof of purchase and the puzzle pieces, then you are entered in a contest to win ….
The overlay or mock up of a real world object with a virtual object has limitless potential, all types of retail objects, even people walking on the street using Google Glass may see a tee shirt differently than you because there is a special print image and message that associates with the shirt. Advertising, contests, promotions, and goofy tee-shirts are just the beginning.
BigQuery is a RESTful web service that enables interactive analysis of massively large datasets working in conjunction with Google Storage. Google Cloud Storage is a RESTful online file storage web service for storing and accessing your data on Google’s infrastructure. The service combines the performance and scalability of Google’s cloud with advanced security and sharing capabilities. It is an Infrastructure as a Service (IaaS), comparable to Amazon S3 online storage service. The Google advertisement should be:
You remember all those books we scanned and indexed? The indexed words and counts are in a database table available in BigQuery. Query the table to show you the speed of Google’s Cloud Database system, BigQuery. It’s the SCOTT schema of Oracle, but in the cloud…the upgrades to hardware are non-existent, and the database upgrades are seamless. That’s the power of Google!
Google’s response to Windows’ Azure and Amazon S3. Powerful statement.
As mentioned in the post, BI Applied to YouTube Yields Value for Advertising, Marketing, & Sales, YouTube could dynamically scan audio for words and/or phrases when it processes the videos, and the most frequently used, or N threshold number of words appearing, or more to the point said in the video, would:
The above intelligence, user interface, and technology may be applied to audio podcasts as well to help users find the type of podcasts they like to hear, or advertisers and marketers to target their audiences more specifically.[dfads params=’groups=1177,1178&limit=1&orderby=random’]
It is completely unclear to me why Amazon and Netflix have not developed a widget that allows anyone with a blog, or website to incorporate a particular type of video player widget. Amazon Associates does have static images for their movies so their associates can enable these plugins on their web sites. There is also the opportunity to earn some revenue with click through as well as if the click through turns into revenue. Netflix should also adopt a similar model. It seems they advertise with select partners.
What neither company has to drive more revenue is a video widget plugin that allows any blogger to embed it in their site, and plays a trailer of video, a 30 second clip, looped. This video, once clicked, links to a free view of their unique content video hosted on the vendor’s site. The viewers are obligated to rate the video if they want to qualify for a discount. If it’s a streaming video service such as Netflix, the discount can be applied to a month of service, or if it’s the purchase of a movie on demand, the discount may be applied to another video of unique content. They should also track back the revenue earned to the blogger site to pay a nominal referral fee.
As I was reading my stream of tweets my brain started to wander and think about that new eye movement technology Samsung, and LG are/will utilize to change smartphone screens with your eye movements. As I looked at words in the tweets, the idea occured to me that privacy laws will need to accommodate a new potential frontier in advertising, eye focus advertising. If a person looks at a word in a tweet for 3 seconds, all of that eye focus data, how a person of a certain demographic looks at a particular word, how long, possibly their facial expression, index and abstract that information, it could give the concept of advertising a whole new meaning. Big marketing is watching what you’re watching. Brave New World.
The Amazon advertising program should include a plugin for personal web sites and blogs that instead of getting a static image with a link to a movie, or song (with Album cover), the plug in, provided by Amazon, should have an option to have a static image, as per today, or:
The user would select a collection of songs as well as movie trailers, or the user may make multiple collections, that have movies, songs, or both.
This same Amazon Associates plugin for web sites or blogs, may be applied to other products, such as Audible.com and audio books with samples. In the Amazon Associates Product Advertising API WSDL, I did not notice references to ‘sample’ or ‘Trailer’, so I do not think a third party can build this plugin or widget as of yet.