Verizon Poised to offer the Digital Media Food Chain: Content Creation to Distribution

The service, which Verizon only refers to as OTT, or over-the-top, named because it will be available to anyone with an Internet connection, as opposed to a television subscription, is the company’s big growth engine for the future. So far, the company has been mum on the details.

The telecom company is readying a mobile and online video service for launch in late summer, and a top exec says there’s nothing like it.

Verizon continues to line up video content from partners as well as through acquisitions, such as AOL.

Source: Verizon mulls mobile video that doesn’t eat into your data cap – CNET

Abundant Content: Selecting Your Movie / TV Show is Burdensome

Although content is still ‘King’, the side effect of Streaming Services aggressively rolling out content makes the connection between the ‘ideal’ content and consumer burdensome to initiate.

Streaming Services create a ‘funnel’ to get ‘ideal’ content to the consumer through the use of custom carousels and search.

5 minutes max, I stroll around the Streamers’ carousels for random movies or TV shows that catch my interest.  If I don’t find anything worthy to commit my time, I bounce to another streaming service, and repeat the process.

The problem is compounded when you add broadcast Content Channels: ABC, CBS, Comedy Central, HBO, SyFy,  USA, etc, in addition to Streamers like Amazon Instant and Netflix.

The cost of making a decision of which Movie/TV episode to watch comes down to a basic Microeconomic theory.

In order for the consumer to make an accurate assessment of Opportunity Cost, one has to consider ~ALL available options.

Therefore, the cost of making a decision is inefficient, and most importantly inaccurate due to the amount of Video On Demand, (VOD) repositories available to the consumer.

Opportunities to Curtail Consumer Search Time:

  • On demand chat with a Genre Aficionado, video or text chat, 24/7, an employee of the Streaming Service, or central service contracted to the Service.
  • More robust search that has the capacity to drill down on metadata.  E.g. Filter: N stars rating; Sort: ‘added’ date,
  • Add Closed Captioning  to Search metadata
  • Add object and facial recognition index of objects to Search; Open and Play media at time code. E.g. Nike Sneakers
  • ‘Mad Libs’ style secondary search; fill in fields such as leading actor or actress, director of photography, etc.
  • Inbox – recommendations ‘people’ have sent you, manual and automated messages.  Queue up Search results to notify you once per week.  User may send a message with a link to a movie.
  • Cross Video On Demand (VOD) libraries Searching.  Industry Standards derived and implemented.