BigQuery, Big Money: Google, get the Megaphone

BigQuery is a RESTful web service that enables interactive analysis of massively large datasets working in conjunction with Google Storage. Google Cloud Storage is a RESTful online file storage web service for storing and accessing your data on Google’s infrastructure. The service combines the performance and scalability of Google’s cloud with advanced security and sharing capabilities. It is an Infrastructure as a Service (IaaS), comparable to Amazon S3 online storage service. The Google advertisement should be:

You remember all those books we scanned and indexed?  The indexed words and counts are in a database table available in BigQuery.  Query the table to show you the speed of Google’s Cloud Database system, BigQuery. It’s the SCOTT schema of Oracle, but in the cloud…the upgrades to hardware are non-existent, and the database upgrades are seamless.  That’s the power of Google!

Google’s response to Windows’ Azure and Amazon S3.  Powerful statement.

Silicone has Yet Another Use…Your Smartphone Case

The smartphone has just gotten a little bit dumber.

Neon colored silicone skins, at times filled with glittery materials, are to be used for absorbing shock when dropping your smartphone, as a waterproof case, and a stylish statement.   The waterproof case is still under testing.  The jelly like material is to be used in a soft skin like case that covers all sides of your smartphone, and a very thin skin of transparent silicone is to cover the front and back of the case, sealing it, to make it water proof, or at least water resistant.  The release timeframe is targeted for this summer, when people hope to enjoy…additional uses for silicone on the beaches.

Audio Hashtags Automatically Created When a User Uploads Podcasts or Videos

As mentioned in the post, BI Applied to YouTube Yields Value for Advertising, Marketing, & Sales, YouTube could dynamically scan audio for words and/or phrases when it processes the videos, and the most frequently used, or N threshold number of words appearing, or more to the point said in the video, would:

  1. Be recommended automatically as the words to used as the comma delimited list of words describing the video
  2. A hash tag cloud could appear on YouTube’s front page, with each word growing or shrinking based upon the current trends of words used in the videos uploaded.  People may then click or ‘lasso’ a single or several words and drill down to specific videos within a specific genre.
  3. Business intelligence can be applied in a search screen, to allow the user, advertiser or marketers, to find most frequently used words or phrases, the hip words, or trending phrases so they can use them in advertising or commercials.  For example, a search can be performed on comedy genre videos between X and Y dates, and the most used words and phrases can appear with number counts in a table.

The above intelligence, user interface, and technology may be applied to audio podcasts as well to help users find the type of podcasts they like to hear, or advertisers and marketers to target their audiences more specifically.

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Raspberry Pi Streaming Verses Amazon Instant Video, Apple / Google TV, and Netflix

I still can’t get over the fact that for 45 USD, you can take a Raspberry Pi board, and an RCA or HDMI cable, you can create a video streaming device and retrofit your existing Television.  Wow, amazing.  So, in short, does the value add of the graphical user interface, and the physical hardware of a device such as a streaming branded device, such as Apple, or Google TV, or web streaming only product, such as Amazon Instant Video, also offered on the Amazon Fire, outweigh the cost effective mechanism.  It’s all economics, and opportunity cost for you, i.e., a personal decision.  The only factors I would add into the mix, is you have both the web only and hardware specific devices in one cost effective device, which theoretically, someone could overly an inexpensive User Interface to access all four.  The Amazon Fire also offers the benefits of a Tablet.

The interfaces and devices are slick, so it’s a very tough decision.

Notes: Raspberry Pi BoardHDMI CableRaspberry Pi Quick Start Guide

Is Petabyte Transfer a Commodity to be Traded on Open Markets?

There is a lot that goes into the electronic transfer of information, excluding your personal computer or smartphone device.  You have cellular towers, fiber optic cables (or pipe), infrastructure to help exchange that information through the pipe, as well as possible optimizations that compress and transfer, or route the information through the networks.

There may be a time where futures commodities such as oil, gold, and silver are traded along side of petabyte transfers, the data packets, not the actual contents of the information.  This means that all the components that help you get from your PC or smartphone to another, as in the aforementioned, regardless if they are leased components (lines) or the ownership of proprietary solutions, such as data crunch utilities to help compress, will all be divided up the price of information transfer to their owners or IP licensees.  Trading the future (3, 6 month contracts) of data transfer (petabytes x rate speed = USD amount) sounds a bit odd, however, anything that we may correlate a value to may be traded on open markets.  Who is the buyer and more importantly, where does the contract originate, the seller, is derived.  I would think the data transfer commodities would be packaged and priced accordingly by an Equities firm, as they pull together all of the players, calculate each component amount, and then price the packaged commodity would be the driver.  So, an equities firm right now may have the opportunity to pull these asset backed securities together, price them, and sell them.  As the technology improves, the price of the contract may go down, however, in exchange, what we send across the pipe may also increase, such as more cloud services, e.g. Gaming as a Service, and then these contracts may be undervalued.  With the approval of all government and legal parties, such as the FCC and the SEC, you may have another commodity to trade.

NFC Replaces Secure Digital Memory for Data Transfer in Art Galleries?

NFC (Near Field Communications) has significant potential in the transfer of information, and has already proven to be a lightweight technology to transfer and store data.  We have already seen at this year’s CES conference business cards enable the transfer of songs from an NFC enabled business card to a car radio.  Samsung has enabled this technology in their smartphones to transfer data such as videos and pictures.

There will come a day soon where we will have built in storage in a device, such as a picture frame, or television, and the NFC card will allow the transfer of information to this temporary buffer in the device for playing music, watching videos, or looking at pictures. This day is not far off.  Yes, those LCD picture frames in your home that take SD memory are outdated.

Apple made an acquisition of a company that has the ability to enable an LCD touch screen to raise a keyboard through the touch screen, so the user has the tactile contact of the keyboard.  We may go back to typing on the keyboard without looking, like we do with smartphones with keyboards.  I envision an art gallery that has huge LCD screens all around the room, and switching an artist on display would be as easy as walking over to each LCD picture frame and taping the frame enabled with this raised, tactile LCD technology.  In the artist’s creation, the paint of the brushstrokes may appear raised from the LCD canvas, with a three dimensional effect on the picture frame.  An artist making an art creation would make brush strokes using a digital brush, pressing like you would on a canvas, choosing the appropriate paint may record the additional information required to display a three dimensional painting.

Picture that.

Addendum:

After additional research, the one inhibitor, which may pose a significant barrier, and provides optimal data transfer of smaller data packets.

The maximum data transfer rate of NFC (424 kbit/s) is slower than that of Bluetooth V2.1 (2.1 Mbit/s), as noted in Wikipedia.

The speed of MicroSD Speed Class 10 is 10 MB/sec, significantly greater, as well as the advanced UHS, or Ultra High Speed Class, UHS-I has a 50 MB/s, and UHS-II has a theoretical maximum transfer rate of 312 MB/s.

Although, the idea of NFC, or Bluetooth for the matter, has a conceptual idea of tap and transfer high rates for large data to internal memory buffers in devices, the reality is that the  WiFi connectivity speeds outweigh both NFC and Bluetooth, and MicroSD, physical medium outweighs NFC / Bluetooth.  If this idea had merit today, you would need to apply a WiFi connected device to get the maximum throughput without physical media, such as secure digital, or continue to leverage physical media for transfer and still use the memory buffer as a temporary storage in devices, as noted in the article.

Yahoo’s Opportunity for Success: Entertainment & News Streams

Taking on Tumblir, showing top tweets, trends currently active, is Yahoo going to provide Business Intelligence (BI) for entertainment and news?  I see a paradigm emerging where there are one of several BI widgets to express a visual depliction of real time news and entertainment streams from several sources including active searches, and the popular tags of the moment.

It’s possible Yahoo becomes a dashboard of BI news and entertainment widgets allowing drilling into a deeper level.  One widget might be a pie chart, showing a dynamic view of categories of tags for feeds, e.g. world news.  Then the user can click and drill into that category showing by regional news.  Cloud tags could be another graphical representation deplicting entertainment categories by the celebrity name or topic.

Other BI widgets such as a stop light or rpm speedometer may show hot topics, such as immediate news where the threshold of tweets, searches, posts, exceeds a certain level, the odometer goes from green to red on alert news, tornado warning in your area, or hot topics of any kind. Yahoo needs to evolve their old jump page, and instead of a hogpog of old and new paradigms, proceed with a news and entertainment business intelligence dashboard, default and configurable.

In addition, BI widget streams may be customized based upon a user’s subscription feeds.

BI Applied to YouTube Yields Value for Advertising, Marketing, & Sales

Google has scanned and indexed books, and showed the most commonly used words, and added meta data, based on book publishing year, genre, and so on.  It would be great to see that functionality come to YouTube.  Business Intelligence (BI) applied to video libraries yields profit for advertising, sales, and marketing.

Every video, in a batch process, gets analyzed for words used, as well as a word count per word, and there is meta data regarding the video, such as genre, and any other user provided information.  Then as videos get processed, a tag bubble cloud as the high level view shows dynamically the most commonly used words get bigger, and the relatively less appearing / said in the view get smaller.  Someone can then click on that word, and drill down to other information about the word, in a sense business intelligence about the word.  Advertisers, for example, may target certain classes, or word tags for their advertisements to appear.  Another profitable model may be to use this business intelligence for business presentations to understand what are the most frequently used words in business speeches, or presentations, based on a current time period, x and y dates, to track what are the buzz words, and even more granular, the business current buzz words of a specific sector, and global region.

Even the music industry can get into the act by getting ‘current phrases’ and incorporate them into their songs.

Microsoft OS & Google Cloud Platform: Owning the Shelf Space

Google at this phase in their business and technology life cycle reminds me of Microsoft, as the trailblazers, when Microsoft was building all their products, and continually trying to own the shelf space of product sets in their desktop platform.  Now that the tides have turned, it seems their cloud platform is growing, and Google’s growth is dominant. Not only are they building out the architecture platform, but they are filling out their shelf space, building out their platform with their products, the mantra, building out the products that fit in their platform, with a preference to build verses buy, acquiring when necessary. The parallelism with Microsoft, and the desktop in the 80s and 90s scary in it’s cyclical nature.

Although Microsoft ‘virtually’ owned, and arguably continues to dominate the desktop, thick client, although loosing ground to a diversity of platforms ever since Red Hat brought Unix popularity, and Macintosh continued to grow in it’s popularity.  Look what happened at Microsoft, lots of stock options, lots of cashing in, and eventually becoming unpopular associated with a passion for their oligopoly, or as the antitrust put it, monopoly in the market of the desktop, owning the desktop platform.  Could that now happen with Google, and will we see the stock split, and other competitive offerings occur, forced by an anti-trust case by the government?  Ouch.  Well, there is no doubt, Google’s cloud platform and product set is growing.  Good for them, and good for us as consumers.  The difference, APIs, and expandability with the Google platform.  Has Google learned the harsh lessons of Microsoft, allowing the extensibility.  Will they run into barriers with partners, upgrades to the APIs, greed, and a movement to own the shelf space.

We will see.  Google, keep your cloud APIs extendable, expose as many APIs as possible, allowing third parties to easily compete and dominate the products within your architecture, even create open source code to your own products within the cloud platform, and promote as many third party products as possible leveraging all of the APIs.

The one thing I have seen so far, which is not a great sign, is trying to incorporate 3rd party products into your cloud where you have competitive offering.  I’d like to see Google step up, for example, and create widgets to WordPress to compete with their blogging platform.  Actively look to plug in third party products into your cloud architecture, avoiding the animosity third parties might have, and there won’t be a need for anti-trust down the road.  Europe is already jumping on that train with anti-trust.  I’d devise a group within Google that looks to integrate, and partner with small to mid size companies, and proactively include them into your platform.  Don’t give anyone a reason to target Google as a monopoly.

See also the article, THE GOOGLE INVESTOR: Google’s FTC Interrogation Not Analogous To Microsoft’s Antitrust History