So, the obvious thing here is Facebook wants to kill Off Instagram. You think core users, won’t care, possibly? Is it even legal, their new terms of service, questionable, with adding the bit regarding minors being included. So why buy Instagram, and put outrageous terms to the very popular service. One reason might be a common tale, where a suitor company will buy what it projects has high market share they are already, or plan on getting into, to allow them to grab mass market share. The suitor company may already be in the market, and simply can capitalize on their resources, e.g. staff, technology, and then try to run the ship aground, i.e. sabotage. demoting the acquired company by putting a poor taste in the customers path, and the original suitor company offers an alternate path, which attracts the customer base to convert. Some of the articles in the New York Times, What Instagram’s New Terms of Service Mean for You and an a Mashable OP-ED piece, Instagram Will Basically Sign Your Life Away imply picking up your pitchforks and rally us around Instagram, and apply a crowd mentality to trample yourself away from Instagram.
If this is the Facebook / Instagram business model, as these folk are interpreting the requirements, I am not so personally keen on my daughter using Instagram, and her showing up in an advertisement, as I think I read this bit from the interpreted TOS. I don’t think the kid would be too keen either, probably for a different reason then her Father. Advertisements can be taken out of context, or you may loose control of how your face is integrated with a product or service, and might not necessarily agree with its use. Talk about your type-casting. A teen shows up in an advertisement for acne, she doesn’t know about the advertisement until it’s posed on her locker, and this is a relatively innocent example.. In addition, a capitalistic kid would say, “I am not particularly keen on my face, or pictures showing up somewhere without my permission, but hey, where is my cut.”
There are already established platforms that sell photographer’s photos through established licencing models, and sure, that may be another more viable model for the Facebook / Instagram folks, but hey, I am just a man with a keyboard, and half a brain.