In the not to distant future, distribution rights holders of sporting events and concerts will encourage people to hashtag the event with a link to the event goers’ proprietary streaming video. ‘External viewers’ of the event can pick up your stream, your coverage of the event. The event goer providing their Unique Perspective video streaming coverage will receive Ad Revenue for their live stream, which will increase based upon viewership of their event coverage.
The exclusive distributor of the event content (licensee) provides a proprietary streaming application which has Digital Rights Management (DRM) built in so the ‘external viewers’ or subscribers of the event can select one of many view / feeds, and the DRM prevents the copy of the content, except for the ‘licensee’ who can archive all the streamed content.
What do the “event goers” get who are producing this LIVE, ‘unique perspective‘ content? Just like affiliate advertising networks, the content creators, and ‘in-part’ distributors would be able to derive revenue based on a number of factors, including number of views, duration of views, etc.
The exclusive distributor / event licensee may curriate all content into a single platform, e.g. Event Smartphone / Tablet app, that enables those who aren’t at the event to see “ALL” streams in realtime, or after the event, On-Demand.
Also, don’t forget to stream those tailgate parties, and impromptu interviews.
Thanks goes to the New York Times regarding the NBC article and the exclusivity of their Olympic Coverage which sparked the neurons in my head to derive the idea. Please also see the post: Freelance Streaming Video, Affiliate Advertising Innovation for more implementation details.