I envision a sporting event or concert where people are encouraged to Hashtag the event with a link to a proprietary streaming video application and ‘external viewers’ of the event can pick up your stream, your coverage of the event. Perhaps the exclusive provider or distributor of the content, or licensee provides the streaming application which has Digital Rights Management (DRM) built in so the ‘external viewers’ or subscribers of the event can select one of many views, or feeds, and the DRM prevents the copy of the content, except for the ‘licensee’ who can archive the streamed content. What do the smartphone viewers get who are producing this content? Just like an affiliate advertising network, the content providers would be able to get a percentage of the views, CPC, duration of view, formula percentage, i.e. Cost Per View of advertising revenue produced, which can be derived by the licensee / distribution, if there are exclusive rights to the distribution. A collective formula may be allowed, or subscribe to one of the licensees, with an approval process, such as there is for the Google Affiliate Network, where advertisers approve or deny distribution through your channel to collect proceeds from your coverage of the event. Thanks goes to the New York Times regarding the NBC article and the exclusivity of their Olympic Coverage which sparked the neurons in my head to derive the idea. Please also see the post: Freelance Streaming Video, Affiliate Advertising Innovation for more implementation details.